Everyone has a story to tell. Still, imagination often overpowers content writers and their love for the written word can make them get ahead of themselves. Focusing all available efforts on thoroughly optimizing a website is imperative before embarking on any content marketing journey, no matter how provoking it might be.
But how do you know which SEO metrics offer you the best value when formulating a content marketing campaign for your site?
1. Know Your Niche and Stick to It
All websites must have a purpose. Thus, businesses that breathe and live online should clearly state their goals and endeavors, and the homepage is the best place to do it. Think of site visits as expeditions — users must know the sense of their quest, what they’ll discover along the road and most importantly, what promises will be met after reaching the end of the journey.
Garnering the attention of readers is the whole meaning of publishing content. Failing to do so will bring forth a painfully high bounce rate.
Online strategies rely on picking a main topic, both for business and for overall ranking. Although it might sound boring to write about the same thing over and over again, it’s certainly good for business and it only requires a little dose of creativity. Everything’s related to everything if you want it to be.
2. Perform a Thorough Keyword Research
It’s here where using SEMrush comes in handy. There’s a plethora of other tools that you might want to use, but most of them don’t focus on discovering keywords with less competition. All start-ups face the same issue: there are other companies that have been engaged in a similar activity for years and that have acquired more experience along the way. Thanks to the age, relevancy and quality of these websites, their names are likely to come up in search results before those of any other new brands from the same field.
Start with a winning approach: initially target a crucial keyword. Countless long-tail terms can be derived from this first basic one, and they’ll need to be used in upcoming blog posts. Just take a glance at Google AdWords Keyword Planner.
3. Insert a Limited Number of Keywords in the Right Places
Rumor has it that search engines love simplicity. Therefore, different pages should be named according to their purposes, but the homepage has to be optimized for a certain term. Customers will use a word or a set or words to find what they’re looking for and it’s up to you to decide whether they’ll tend to use one or the other.
Otherwise said, the domain label and its description must contain at least one popular designation of the line of work or of the offered products or services. Tags, categories and any other labels also have to be connected to this idiom, as is the case of the blog name, page titles and overall content.
4. Improve Website Loading Time
There are a million factors impacting on website loading time and they all need to be discovered and eliminated.
SEO for mobile
For starters, Google predicted that in 2015, mobile searches will surpass PC searches. This doesn’t necessarily mean we all have to shift to being mobile first. It does imply that all websites must feature a responsive design. If there’s anything interfering with user experience, visitors will leave the site and never look back. It’s well known that mobile users have no patience when it comes to loading time and will wait for only three seconds for a website to fully charge.
Get rid of heavy graphics
While huge images might look good in the eyes of a photographer or designer, they’re not regarded the same by regular users. Flash, Java and any unnecessary scripts and plugins are uselessly slowing down websites as we speak. Errors in code also make your website look unprofessional.
Focus on simplicity and strive to offer a top user experience. A homepage is responsible for attaining and converting, as is the case of a landing page.
If complex graphics are an absolute must, they should at least not be featured on the homepage.
Always start with an SEO audit
Before putting pen to paper, first check on the status of sitemaps, broken links and subdomains, as well as any other technical dysfunctionalities that might affect site visibility.
Make a punctual list of things that need to be mended before setting up your editorial calendar instead of taking care of them along the way.
5. Use SEO for Generating Content
Search engine optimization is a direct result of mixing technology with magnificent content and social signals. Consequently, a great way of improving search visibility is to generate various types of content. Here come the infographics, white papers, e-books, videos and original images.
With the right resources and a proper amount of time, any website can thrive thanks to SEO.