Pinterest is a social media network with a lot of potential. Studies state that 93% of users have shopped online within the past six months, so you already know they’re willing to open their wallets.
You can use it to drive an incredible amount of traffic to your website, assuming you know what to do.
Here are five clever Pinterest hacks to boost traffic and sales.
What is Pinterest?
First, you need to understand the difference between Pinterest and every other social media network. This is an entirely image-based platform. Naturally, it suits some businesses over others. Accountants, for example, will find more success on LinkedIn than they will on Pinterest.
Nevertheless, if you get creative, there’s no reason why you can’t make Pinterest work for you. You have to think of clever ways in which you’re going to reach and engage your audience.
1. Use SEO
Everyone knows that Search Engine Optimization (SEO) is still key to driving traffic to your website. There’s no exception with Pinterest. This social media network took a massive leap by using something called the Guided Search system.
The Guided Search system is designed to enable users to search the billions of different pins to find the things they might be interested in, but they don’t yet know about.
To take advantage of this, you should aim to produce content that interests your target audience. The way you do this is to tap into analytics. If you haven’t connected your website with Pinterest, now is the time to do it.
2. Share Viral Content
You may never get the golden opportunity to produce a piece of viral content, but it doesn’t mean you can’t benefit from the viral content of others. If people liked viral content on Twitter and Facebook, they’re going to like it on Pinterest at the same time.
Brand any images you produce. Don’t repost someone else’s branded content. Take the time to make the images yours and you’re more likely to encourage people to visit your website.
These images tend to go viral because they take advantage of a trend. Donna Moritz is a famous example of an entrepreneur who drove her business to new heights through sharing viral content.
3. Embed Boards
If you have a website or a blog, you should connect them with your Pinterest boards, as long as they’re relevant to the content in question.
In addition, if they aren’t relevant to the content in question you need to ask yourself why this isn’t the case. Any blog should smoothly fit into whatever social media networks you’re targeting.
The principle of this is if someone likes a blog about a certain topic, they can dive into it by going to the Pinterest board. The fact is most people don’t immediately think you’re on Pinterest unless you tell them so. By bringing together your regular content and targeted Pinterest boards, you create a traffic link between Pinterest and your website.
4. Work with Industry Leaders
Discover who the top sharers in your industry are. Find them on Pinterest and share their content with your audience. People will respond because the content was sourced from an industry leader, so they know they can trust it.
The goal is that one-day people following these industry leaders will be sharing YOUR content alongside theirs. It’s why you can easily wake up one day and discover that you have thousands of new followers. It’s really that simple.
5. Cross Promote
Studies show that 52% of adults now use one or more social media network. Those are incredible numbers, when you think about it. The chances are you’ll have a good number of people who’re on Facebook that are also users on Pinterest. If they like you on one social media network, they’ll like you on another social media network.
Nevertheless, you shouldn’t take it for granted that they will like you here. Everyone prefers a different type of content. You have to sell yourself all over again, even if they have bought from you before.
One of the biggest mistakes you can make is to attempt to just share the same content over multiple social media networks. This is the wrong way to go about it. You need to create unique content for every individual social media network.
Driving web traffic isn’t about Pinterest alone. It’s only part of the puzzle. Your primary objective is to integrate Pinterest into the rest of your social media-marketing plan. As already mentioned, the users on Pinterest aren’t exclusive to that platform. They’re also fans of other platforms.
Whenever you begin a new social media campaign, think about how every action influences the rest of your marketing plan. If you can do that, you are going to get superior results.
Are you in Pinterest yet? Let us know in the comments!