Are you looking for the freshest social media insight and tactics? Do you want to stand out in a crowded social media landscape? New players are always appearing on the scene, and it’s getting increasingly challenging to succeed in the highly competitive digital marketing world.
Recently, we hosted an online meetup dedicated to social media with three amazing experts sharing their knowledge and expertise. Donna Moritz shared her tips and favorite tools for creating visual content that will get shared. Nathan Hague offered some practical insight into YouTube optimization, along with some great hacks and tools for making your videos rank higher. At the end of the session, our own Olga Andrienko unveiled the secrets of growing a strong social community using Twitter chats and useful tools.
Below you can watch the whole session, and for this post, we’ve summarized and presented some of the most interesting tips from the speech of Donna Moritz, the founder of Socially Sorted. Stay tuned for our next post featuring Nathan’s social media insights!
What visuals get shared the most?
Five years ago, social media was different. It’s constantly changing and getting more crowded. How can you get users scrolling on their mobile phones to stop and at least notice your content? Today people decide very quickly whether or not to engage with content.
Donna Moritz suggested five types of content that is eagerly shared by users.
It’s all about delivering a message that really matters and finding the right content for your audience.
Here’s a real-life example. Shawn working for Margaret River Discovery company began posting one photo of the Margaret River, a winery region in Western Australia, every day. Shawn is just an amateur photographer, but he’s consistent. He set an example for other businesses that started looking at his Instagram profile as a source of good content. If you can publish content consistently, other businesses will look to you for content to share.
Takeaways. You don’t need to be a professional photographer or designer to create good visuals. Your content should simply be nice-looking and contain a good message. And you have to be consistent and use the right tools.
If you’re in the right place at the right time, it might be a great opportunity to create something outstanding. There’re several ways to create timely content:
React quickly. You have to be able to motivate your team or yourself to take action promptly, take a photo or create a video.
Get savvy and plan ahead. Release your content created around events and celebrations early in the morning to let people see it right after they wake up. If you send something out early on the day that everybody is celebrating, your content is more likely to become shareable.
If you are looking for some easy ways to find events to post about, you can compile the event list ahead. You can check the Social Media Events Genie website, which contains a whole list of various events.
Takeaways. If you can get a jump on any event, it can help you create timely content. You can’t always react quickly, but you can definitely plan ahead. Sometimes it’s just about being timely and getting the right content out.
Another way to create shareable visual content is to make it relevant. You need to tailor your content so that your followers and fans are likely to post it on the platform you’re on.
For example, videos – especially light entertainment videos – are popular on Facebook. And on Instagram, users want to see beautiful images, beautiful colors, people and real stories, as well as behind-the-scenes images. What you post on Instagram should be different from what you post on Facebook.
Takeaways. You need to look at what kind of content suits the platform you’re on and tailor your content to your audience.
Snackable content can be images, videos, GIFs, and small infographics. Snackable content is easy to process, easy to digest and easy to engage with, which is why it gets eagerly shared.
Some ways to create snackable content:
Break up longer content into smaller parts with bite-size shareable images
Use ripl.com to create short, snackable videos
Create small SlideShares with up to eight images
People tend to “snack” on content in the morning or in the evening. Nevertheless, you have to think about when your audience is more likely to consume those quick bites of information in order to give them your content at the best time.
Takeaways. Today Internet users are more impatient than ever. Anything that is easy to process, digest and engage with gets shared often.
Content that has a call to action
Sometimes you just have to be obvious and ask people directly to do things you want them to do. So add calls to action to your content to make it easier for your users to make a decision.
Try to look at your visual content in the following way:
Content. The first step is the visual content itself.
Call to action. Your content needs to have a CTA. What do you want your users to do with your content? Do you want them to click through, share it, or just engage with it?
Landing content. What happens when your users click through? Where do they land? On a piece of larger visual content, a landing page, or a webinar signup page?
Goal/Target. You need to have a clear goal or target that you want your users to reach. Do you want them to sign up for your webinar, share an image, or read a blog post?
Adding value. Finally, you need to make sure that you keep providing value.
Takeaways. You must clearly communicate your content goals; show people what you want them to do, and what they will get if they click through on your CTA. When it comes to images, make sure you only have one call to action per image.
At the end of her presentation, Donna also shared a list of tools for creating amazing visuals and short videos.
Short video tools:
We hope the tips in this post will help you get a better understanding of the different aspects of social media and achieve your long-term business goals. And what hacks are you using to make your visuals appealing?