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Cynthia Cavoto

5 Ways to Incorporate Visuals into Your Content Marketing Strategy

Cynthia Cavoto
5 Ways to Incorporate Visuals into Your Content Marketing Strategy

Did you know that the human brain processes visual information at a rate of 60,000 times faster than text? What does that mean for marketers? Well, simply put, it means that images are incredibly powerful vehicles for reaching, captivating and converting prospects. Furthermore, according to research conducted by Buzzfeed, social media posts with images produce 180% more engagement and consumers are 85% more likely to purchase a product after watching a video about it.

So, yes, visuals are incredibly important. If you’re not yet leveraging this highly-effective tool in your content marketing (or if you’re tired of the same old stuff), here are five creative ways you can start making your material more appealing to the eye.

Focus on Quality

You can (and should) include an image with just about every piece of content you produce. For instance, relevant images that go with the topic of your blog posts, funny pictures that match your Facebook status or Twitter updates, etc. Just try to focus on quality images, as these tend to perform better. And make sure you have the right to use the pictures. (Here’s a guide to help with this.)

Create Infographics

Surely you’ve seen one of these nifty images. Infographics basically pull together data and display it in a visually appealing way. What’s great about these is that they’re incredibly share-worthy. They can also be pinned on Pinterest. If you’re not sure where to begin, Hubspot has a great free guide and also some templates you can use.

Use GIFs to Complement Content

Visual content doesn’t have to come only in the form of photos. You can also animate images to make them even more compelling. The term GIF stands for Graphics Interchange Format, which is basically taking a series of images and bringing them to life on a short, animated clip that goes on a continuous loop. You can also use GIFs to display data in a more compelling way. (See how Pew Research did this here for an example.)

Consider Layout as Visual

Remember that the term “visually appealing” can also be applied to your text itself. Think about how people consume content online. In reality, most don’t read text in its entirety. Instead, they skim through to garner the information they need and move on. Make your content more readable (and shareable) by laying it out in a way that allows for quick, easy consumption. Think lists, numbers, bullet points, etc.

Harness the Power of Memes

We’ve all seen those funny images with clever quotes on them. Why have we seen them? Well, mostly because this type of visual content is incredibly shareable. Someone sees a meme they can relate to or that makes them laugh and they share it with their own networks. Leverage this for your business marketing by creating your own funny or inspirational images. There are dozens of free meme generators online, but here’s one to help you get started.

Of course, these are just a handful of the many creative ways you can incorporate visual data into your content marketing strategy. What methods have you tried that have been successful?

photo credit: Content Marketing Bundle of Awesome – 11 eBooks for Better Content Performance in 2015 via photopin (license)

Cynthia Cavoto is the Founder and Social Media Strategist of Firebrand Social Media bringing online solutions to businesses. Based in her hometown of Stratford, CT, she and her team ignite the online fire for small business owners and entrepreneurs.

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