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5 Ways to Turn Your Name Into a Brand

Larry Alton

For those lucky enough to have trained professionally for a certain talent, it’s important to market yourself so you can get paid for what you do. This process involves turning your name into a brand, and then marketing that brand online to grow your audience and fan base.

Your personal brand will turn into your personal image, especially if it takes off. For that reason, it’s important to plan your branding strategy carefully to ensure that you’re sending the message you desire. As you create your brand, use some of these tips to help get you started.

1. Learn From Examples

One of the best ways to gain inspiration for branding your name is to learn from examples in your specific field. There are hundreds, maybe thousands of others, who started where you are now. You can learn from their journey by observing what’s working on their websites and in their marketing campaigns.

For example, if you’re an artist, you can learn a lot by researching artist websites. Take a look at this artist resource from Park West Gallery. There are hundreds of artists you can study, some more famous than others, and you can mimic or avoid certain aspects of their websites and lives to learn what it really takes to create a successful brand.

2. Tell Your Story

Once you have a decent idea of how you want your website to look, begin filling it with content. If your name is going to be your brand, people will want to know about you personally; so, it’s important to translate a continuous story.

Anytime anything with your name on it is published on the Internet, it becomes a part of your story. So figure out what you want to say, and keep it consistent as you post content on your website and various social media networks. Human beings can’t say no to a good story, and if you want them to remember you, you’ll give them one.

3. Create Your Logo

Every brand has a distinct logo, and yours will need one too. In your case, you’ll want your logo to be an attractive and memorable version of your name. In order to create a compelling logo that will attract the right kind of attention, there are a few rules to remember.

First of all, make sure it’s readable. Curly fonts may look pretty, but if it takes more than a moment to decipher what it says underneath the curls, it’s no good. Furthermore, it must be unique. The last thing you want is for your logo to be confused with someone else’s because it has a similar look. For more tips on how to create a great logo, see this post from Entrepreneur.com.

4. Join the Current Conversation

There is always some sort of conversation revolving around every field. For example, in the electronics world right now, everyone is buzzing about Apple’s latest version of the MacBook. If you pay attention, you’ll hear what people are saying about your field, and you’ll join the conversation right away.

If you ignore the current conversation and try to approach dated subjects, your brand will get lost in the midst of old news. However, if you’re creating, posting, and sharing content that’s relevant in the here and now, your name will be recognized as one that stays up to date with current events.

5. Employ SEM Marketing

After you’ve put together your website, created your logo and drafted some content, you’ll be ready to market your brand. In the digital world, that means employing SEM marketing best practices. The techniques evolve from year to year, so it’s important to stay up to date on what increases the visibility of your brand.

This year, some of the most important aspects of SEM marketing involves a better understanding of customers, creating a mobile-friendly web design, engaging in real-time and using clear branding strategies. For more information about the most relevant SEM marketing tactics today, see this blog post.

Thanks to a world of tools and resources, turning your name into your brand won’t be nearly as difficult as you might have thought. With a little intuition, creativity and effort, you can find your name popping up all over your industry’s market.

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Larry Alton is an independent business consultant specializing in social media trends, business and entrepreneurship. Follow him on Twitter and LinkedIn.
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