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6 Things You Didn't Know about SEMrush Traffic Analytics

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6 Things You Didn't Know about SEMrush Traffic Analytics

This post is in English
Darina Andronova
This post is in English
6 Things You Didn't Know about SEMrush Traffic Analytics

Many of you have used SEMrush Traffic Analytics to watch other websites’ traffic for quite a while. But still, many of you are unaware of the reasons why this tool is considered one of the most powerful in the SEMrush suite. Let us explain...

Traffic Analytics is a highly effective market intelligence aggregator, transforming petabytes of web traffic and visitor behavior data into insightful graphs and charts that you can use to make informed business decisions.

Below you will find 6 good reasons to go further than the basic Overview report* and uncover the hidden benefits of looking at your competitors’ or potential partners’ traffic from different perspectives.

*Still in doubt? Then start with exploring the full range of data we offer for 3 sample domains (ebay.com, amazon.com, searchengineland.com).

SEMrush Traffic Analytics

Reason #1 - Desktop vs Mobile

Mobile internet usage has become an integral part of most people’s daily lives, enabling consumers to access almost any website on the go. In November 2018, mobile devices, excluding tablets, accounted for 48.2 percent of web page views worldwide. That is why it is so important to see how many people visit the website of your interest via their mobile devices.

Traffic Overview

Mobile devices usage varies greatly from country to country, industry to industry. So you could keep track, we offer you an opportunity to switch between the desktop and mobile traffic data not just in the Overview tab, but also in the Geo Distribution and Subdomains tabs as well. Switching option is available only for the users with unlimited access to Traffic Analytics.

With this information, you can analyze mobile and desktop traffic at different levels. Below you can see that, for this site, the US and Canada are the majority of the visitors that browse the website from mobiles, but in Japan and Brazil, they explore more from desktops. For global e-commerce and retail companies, this data can be valuable for strategic planning.

amazon-com-geo-distribution.png

Reason #2 - Historical Data

The digital marketplace is fast changing and what is true today may have been very different yesterday. Historical traffic data lets you make conclusions about supply and demand fluctuations and the factors that cause them, assess the state of your competitor’s or prospective partner’s business, and more.

wsj-com-traffic-sources.png

Historical data (since April 2016) is available to users with unlimited access to Traffic Analytics in all the tool’s reports. Use it to evaluate the performance of both ongoing and completed digital marketing campaigns carried out by the target company.

Reason #3 - Traffic Sources in Detail

Who doesn’t want to know where competitors’ traffic comes from? SEMrush can give you much more than just breaking it into direct, referral, paid, and social. Along with Google, we track Bing, DuckDuckGo, Yandex, and 8 more search engines. The same applies to social media. The full Traffic Sources report can be sorted by social network, giving you insights into the capabilities of each one separately.

ebay-com-traffic-sources-1.png

Speaking of referral traffic, you can look at the most successful partnerships of the target website in present and (in combination with historical data) the past.

Reason #4 - Regional Behavioral Analytics

Understanding the regional representation of your rival or potential partner and assessing the competition in the target location is almost impossible without in-depth visitor behavior analysis.

In the full Geo Distribution report you’ll find data on the target website’s total traffic, broken into desktop and mobile, the contribution of each country to it, and major engagement metrics.

ebay-com-geo-distribution.png

You can also sort each of the Traffic Analytics reports by geographic region to analyze the specifics of the local market.

Reason #5 - Destination Sites

You may know where the traffic comes from but where does it go? In the Destination Sites report, you will find data about top destinations that visitors reach directly through hyperlinks on the analyzed website. This data can tell a lot about the preferences and activities of the audience you are looking at or help you spot some trusted websites in the niche for establishing future partnerships*.

Destination websites

*Use the menu at the top of the page to choose a specific location or change the time horizon.

Reason #6 - Subdomains

Search engines treat subdomains as individual websites and they are often used to increase traffic and strengthen the authority of their primary domain. In addition, big international companies often launch separate subdomains for payment pages and languages they are covering. So knowing which subdomains of a target website are responsible for acquiring the most traffic is the key to understanding this site’s strengths, weaknesses, spotlights, and even sales volume*.

rakuten-com-subdomains-1.png

*Use the menu at the top of the page to choose a specific location or change the time horizon.

Let’s say you are choosing a SaaS provider; just look at the product subdomain, play with the filters, and gain a clear understanding of the product's popularity in different countries and on different devices.

Filter, Export, and Fly!

As you can see, with the full set of Traffic Analytics reports you can answer a lot more questions than just “Where does my rival’s/prospective partner’s traffic come from?” Here are just some of them:

  • Does the target website have a responsive audience?

  • How do they respond to various marketing campaigns?

  • Does the visitor behavior change depending on the region/season?

  • What devices do people use to access the target website?

  • How well does your business of interest stand against its competitors in the long term?

  • What is the situation in the target market or niche?

  • Does your potential partner get enough relevant traffic?

And to make even more of the data you get, you can export it into a .csv file (to combine with other data at your disposal or integrate and manage in any format).

If you are interested in enhancing the services you provide with Traffic Analytics data we offer the opportunity to work via API. Drop us a line at [email protected]

Preview: How to Evaluate a Prospective Partner

Looking for a reliable way to evaluate a potential affiliate, co-marketing or business partner? Fill in the ultimate SEMrush cheat sheet to choose the most promising candidate! Evaluate the main metrics to figure out your future partner's potential and make the optimal decision.

Get Free PDF

Reveal Any Company's Website Traffic

Sources, Regions, Devices, Visitor Behavior and Engagement

Please specify a valid domain, e.g., www.example.com

Darina Andronova
SEMrush

SEMrush employee.

I have always been interested in digital marketing, tried lots of tools, done lots of research, and SEMrush gave me a chance to speak out.
How SEMrush helps:
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Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

Great content, Darina! Just a simple question: is it possible to have a view/segmentation by industry at the traffic Rank tab? I know it's possible to do by country but it's not too efficient if I'm not able to focus on my market.
Sanjit Mandal
Enthusiast

Occasionally takes part in conversations.

Much of the Traffic Analytics isn't visible unless you have the Guru or Business.
As a small business and working with small businesses, I could see this as great value, maybe showing that data but limiting it? thank you.
Sanjit Mandal
Enthusiast

Occasionally takes part in conversations.

Great article, this is also a great side article: What is the difference between SEMrush Traffic Analytics and Google Analytics? https://www.semrush.com/kb/924-traffic-analytics-google-analytics
Newcomer

Either just recently joined or is too shy to say something.

why am i seeing such large disparity in organic traffic estimated in "traffic analytics" section vs. "organic research" ? (4,300 vs. 185 )
Nikita Kovalevskii
SEMrush

SEMrush employee.

Matt Bonofiglio
Hi, Matt! The reason you may see different (in some cases, very different) numbers reported for traffic in Domain Analytics and Traffic Analytics is that they gather different data.

Domain Analytics makes estimations based solely on keyword positions and their estimated traffic (search volume X average CTR). These numbers are calculations of how much traffic the website COULD get based on their positions in organic search.

Traffic Analytics, on the other hand, makes estimations based on analyzing clickstream data.

You can read in more detail here.
Newcomer

Either just recently joined or is too shy to say something.

Its no longer enough to have global search data.

Google is all about Local GEO now.

Sites ranking in NYC are totally different for Los Angeles visitors .

Any upcoming development for local seo data?
Newcomer

Either just recently joined or is too shy to say something.

It is very good. seems useful in development sector
Enthusiast

Occasionally takes part in conversations.

it is a good article and very useful also
Darina Andronova
SEMrush

SEMrush employee.

stalendavid
I'm glad you like it :)
Enthusiast

Occasionally takes part in conversations.

Darina Andronova
Thank you.
Enthusiast

Occasionally takes part in conversations.

This article is really going to be helpful for all the people who has queries related to the traffic analytics of their website. But for having the better understanding of website some of the features in analytics tool are paid that causes hindrances while having the complete knowledge about the website. However great post! Thanks.
Darina Andronova
SEMrush

SEMrush employee.

Paul Hayman
That's why most links are given for Ebay's domain, which is absolutely free for all subscriptions.
Bella Willson
Helper

An experienced member who is always happy to help.

Umm..! then I have to try then give the review how it is..! by the way thanks for the acknowledgment.
Marcus Ho
Expert

Provides valuable insights and adds depth to the conversation.

Helpful post, thanks for this!
Bella Willson
Helper

An experienced member who is always happy to help.

It's informative but I have a query that it only for the paid user? If yes so what about the free user?
there is a blog for them related to traffic or not?
Darina Andronova
SEMrush

SEMrush employee.

Bella Willson
This blog is for absolutely everyone who's interested in SEMrush. As for the Traffic Analytics tool, free subscribers have aсcess to 3 trial domains only. All other reports are available to paid subscribers depending on their plan.
Bella Willson
Helper

An experienced member who is always happy to help.

Darina Andronova
Umm..! then I have to try then give the review how it is..! by the way thanks for the acknowledgment.

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