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6 Tips: How to Pass the Google Partners Certifications

Emma McHale
6 Tips: How to Pass the Google Partners Certifications

The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July.

Why Should You Take Google Partners Certification Exams?

The Google Partners certifications are proof of a digital marketer's competence in using AdWords and Analytics, which can be used on your CV and LinkedIn profile. The certifications are displayed on your Google Partners profile and can be added to your company to earn the Google Partners badge. You can also print off the certifications to display in your digital marketing portfolio.

Google Partners Exam Cert

What Exams Are Available?

There are currently six AdWords exams available on the Google Partners platform; these are AdWords fundamentals, search advertising, display advertising, video advertising, shopping advertising and mobile advertising. There is only one Google Analytics exam. The Google AdWords and Analytics tests basic to advanced knowledge of the Google products.

With a required passing score of 80%, the AdWords and Analytics exams are rather difficult to pass. Thankfully, digital marketers can retake an exam after 7 days. The amount of questions on the AdWords exams differ, however digital marketers are provided with 120 or 90 minutes and are valid for 12 months. Digital marketers are given 90 minutes to complete the 70 question exam Analytics exam. The questions are multiple choice. The exams are free to complete and available in 14 languages. The exams can't be paused and you can't flag or return to a previous question. These are the six tips on how to pass the exams.

Passing the Exams: 6 Tips

1. Read Google's exam study guides

Google provides AdWords exam study guides and Analytics study guide on the Google Partners platform. These are useful to read and write notes on to help you revise. There are PDF versions of the study guides available for every certification apart from the shopping advertising exam, which you can easily print off. If you are a visual learner, Google also provides videos to help you learn.

You should also work through the Google Analytics Academy to help improve your skills using the courses of Digital Analytics Fundamentals, Google Analytics Platform Principles, E-commerce Analytics: From Data to Decisions, Mobile App Analytics Fundamentals and Google Tag Manager Fundamentals available.

2. Use the Analytics or AdWords platforms

The obvious way to learn about the AdWords and Analytics platforms is to actually use them. For the AdWords exam, you should create, manage and improve a few AdWords campaigns. You should also learn about how to use Google Analytics, how it integrates with other products as well as how it works.

3. Practice exam-style questions

You should practice answering exam style questions. Some PPC resources recommend simply taking the AdWords exam to practice the questions and find out what to learn. iPass offers a few free AdWords exam style questions, but the rest of it needs to be paid for. There are other AdWords practice tests available from Way to Exam and GyaniAkash. You can also practice questions on the Google Analytics test website.

4. Take the exam in a quiet place

You should ensure you take the exam in a quiet place so you can concentrate.

5. Read the questions more than once

It is a teacher tip, but you should always read every question more than once to ensure you understand what the question is asking. This will help you answer the question correctly.

6. Look out for trick questions

The exams have a few trick questions. There may be many good answers to the questions, but you should answer with the best answer available.

Do you have any additional tips for acing the Google Partners Certification exams? Let me know in the comments below.


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Emma McHale is an in-house Search Marketing Executive and Digital Marketer. You can follow Emma McHale on LinkedIn and Twitter. You can also visit her digital marketing portfolio.
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Hi Emma,

Very helpful post, I've given exams too, but since I don't have a google client for whom spent google's suggest 10k+ amount to be Google partner, so how can I show that I have passed the exams? there are no live links for them.
Laurent YZY
Just to clarify. Google Certifications are for individuals. If you pass the exams on Academy for ads you will get your individual certificate and will be able to share, print or do whatever you want with it. Google Partner badge is another story and is given to "agencies", not individuals.
Laurent YZY
Great post still little updated. Google have moved certification exams to Academy for Ads [link removed by moderator]. Google Partners no longer deal with certifications. Also, you can find much useful info here [link removed by moderator], including practice tests.
Thankyou for providing information about exams of google certification programmes. it's very useful to me. you can download moreadwords questions and answers visit
I am Google Certified expert for Google Analytics and Adwrods, I can clear test for you, If you need my help, please get in touch with me here: [link removed by moderator]
I grantee to pass the test with at least 90% score, and certification.
I will clear the test for you in next 24 hours of request.
Joe Savitch
The study guides are good, practical knowledge is better! One caveat, I do a ton of mobile advertising... but nothing with apps. The mobile ad exam is 90% about app advertising. At least the majority of the questions I got were about apps.

If you are going to take that exam, study up on deep linking, and app ads.
Emma McHale
Joe Savitch
Hi Joe. Thank you for your comment. I agree that practical experience of using the tools is useful, but the study guides do provide a great introduction and the exams can prove your competence. The mobile exam did include a lot of app advertising.
Matt Ream
Ok, decent tips I guess. Am I the only one who thinks the search and display study guides (PDF version) are fairly lame? It's like someone just printed the html pages in semi-random order. They are hundreds of pages with lots of details that I doubt (could be wrong) are going to be on the exam. The Fundamentals study guide seemed much nicer.
Emma McHale
Matt Ream
Hi Matt. Thank you for the comment. The PDF versions of the study guides are essentially downloadable and printable versions of the online study guides. They are useful for people that can't revise while reading online. The display and search advertising study guides cover more advanced AdWords concepts so they need to be a bit longer than the basic to intermediate AdWords Fundamentals study guide.

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