6 Untapped Tactics for Driving Traffic to Your Content

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6 Untapped Tactics for Driving Traffic to Your Content

Lucinda Honeycutt
6 Untapped Tactics for Driving Traffic to Your Content

What is the first thing you do when you publish a new blog post or another kind of content? Share it on social media, right? Maybe invest in some ads to help drive traffic?

As discussed in a recent #semrush chat, having an effective and scalable content promotion plan in place is pivotal.

#semrush chat response recap

Source: SEMrush

In a world where there is so much noise out there, what are some of the top performing methods that help you cut through it and still get the traffic you need to help your business grow?

Check out these tactics and try adding a few of them to your distribution strategy.

Sponsor Curated Newsletters

Many businesses send their audience members regular email newsletters – most often on a weekly or monthly basis. Just like they use curated content on their social media profiles, they turn to curated content to provide their readers more value, without having to invest more into creating their own original resources.

By finding curated newsletters that go out to an audience that is similar to or matches yours, you can offer to sponsor it, giving the publisher a boost of income, in exchange for some exposure to your target market.

pear.png

Source: Pear

You could spend hours looking for the right email newsletters, but ThePear.co is a service that will save you a ton of time. Though it will cost you $5/month, you will get access to a large database of contact information for email newsletters that are actively seeking advertisers. The database is constantly growing and includes content in a variety of active niches.

Get Your Entire Company Sharing Your Content

Without amplification, you will struggle to gain ground on social media. Given the recently announced changes to the Facebook Page algorithm, it is not as simple as posting useful information to your page and hoping people like it. Now, comments and peer shares are essential to getting your content to show up in newsfeeds.

Who knows your company as well as you do? The people who work there with you! Getting your employees involved in sharing your content not only helps the promotion side of things, but can also help your team members establish their own following, credibility, and trust with their audience. Employee advocacy programs can’t be started overnight. If you want them to be successful, you need to research, plan, educate your team, and provide the right platform and tools to get the job done.

sharing.png

Using a tool such as Smarp can make the process of creating and implementing an employee advocacy program within your company much easier. With a central newsfeed, you can add content you want your team members to share to their social media networks. Employees can click and add their own commentary, even scheduling posts in advance. Built-in gamification features also allow employees to compete with one another to motivate them to participate.

Build a Messenger Audience for Your Brand

Facebook Messenger is one of the most popular messaging platforms available today – and people can use it even if they don’t use Facebook itself. 1.3 billion people use Facebook Messenger, along with nearly 20 million pages.

A chatbot is a simple AI system your audience can interact with through text. You can keep things as simple as basic autoresponders with order status information, or you can make them as complex as a full-length conversation with interactive media, advice, directions, and transaction processing.

chatfuel.png

Use chatbots to share content your audience wants to stay on top of such as industry trends and news. Use them to direct your audience to content on your website. Use them as part of your content distribution strategy, and to deliver personalized content. You can simplify the process with Chatfuel’s platform, which supports easy integrations with thousands of data sources, allowing you to automatically send relevant audience members messages with the same content assets that your email subscribers or social followers may see.

Get Involved in Relevant Slack Communities

Many marketing strategies involve the use of groups and communities – whether it be through Facebook Groups, Skype Groups, LinkedIn, or Google+.

A more recent favorite, Slack Communities are available in all shapes and sizes for a number of niches and industries.

slack.png

Source: Online Geniuses

Becoming actively involved in many of these groups gives you access to new audiences with whom to share your information. However, there’s a difference between actively involved and straight out spamming. Join, introduce yourself, and offer value to the conversation before you pitch your own content or services. Have no idea where to start? Check Google and you will find lists of Slack groups by subject to choose from.

Offer Your Audience Desktop Push Notifications

A desktop push notification is similar to a notification you would receive on your smartphone, but instead, it comes across in a user’s browser or on their desktop.

Because they work on websites instead of apps, they can be accessed by all devices. And because you are offering, those who are interested can elect to receive them, while those that aren’t don’t have to opt-in. Since desktop usage still accounts for nearly half of all internet usage across the globe, these push notifications can be a great way to drive traffic.

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Source: AimTell

AimTell is a push notification service that works on a number of browsers, including Chrome, Firefox, Safari, and Opera. It works whether the person is on their desktop or mobile version of the browser. It only takes a few lines of JavaScript code to install, and there are Shopify and WordPress plugins for people using those platforms. Send push notifications to subscribers and stay in touch.

Sponsor or Appear as a Guest on a Podcast

Over the past nine years, the number of Americans listening to podcasts has nearly doubled. Not only that, the number is projected to continue to grow for the foreseeable future. A Podcasting Audit study shows advertisers are expected to spend half a billion dollars on podcast ads in 2020 as a result of that growth.

Finding a podcast (or several) your audience likely listens to and either paying for advertisements on it or offering to make a guest appearance, can get you exposure to drive more traffic to your content.

advertiser-demo-2.jpg

 

Source: Midroll

To find podcasts you may be interested in sponsoring, you might want to check out Midroll, a marketplace that allows media buyers to find relevant podcasts and book ads. The platform works with a variety of podcasters in numerous niches, with new talent being added on a regular basis.

Think Outside the Box

Using any of these tactics, or a combination thereof should bring you a steady stream of traffic from new sources. While you may not become an overnight sensation, working these content promotion tactics and channels into your marketing strategy can help you drive growth in the coming months and years.

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Lucinda Honeycutt is a freelance writer and web designer nestled in the mountains of western North Carolina. She’s a tech geek, foodie, and research junkie. She writes about a little bit of everything.
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Subhodip Das
Hi Lucinda,

These tactics are really great and very helpful... A well-written content is really important for driving traffic... Thanks for sharing...
Research Paper Help
Excellent Tips.
Victoria Puneet
I am surprised after reading this. Written in a perfect way.
.thanks for the insight!
Nice blog god way to describe the topic keep sharing I am also a content writer and working one of the Best Digital Marketing Company in Udaipur. I love to read about new technology
i am looking for a company that can SEO my website to be on google and bing first page withing three months contact me at ((((((maxmandez at gmail dot com))))))
Great post! I never thought to use Amazon for keyword research and I use it nearly every day....thanks for the insight!
Moss Clement
Hi Lucinda,

The tips in this article are remarkably great. Tested and proven.

But I also found blog commenting works like magic, it drives massive traffic to your content. For example, my analytics shows me some websites where I have not published a single guest post as being responsible for an incredible amount of traffic to my blog. Why? Blog commenting.

I comment of those blogs at least 3 or 4 times a week.

Another tips is to craft irresistible headlines. Your headline is the first component your readers will see before the body of content. If your headline is great, they will click to read. In fact, a compelling headline urges your readers to click to read the entire article.

Thanks so much for sharing this insightful post.
Sachin Reddy
Thanks for sharing ...will follow all the 6 tactics that are mentioned above
Most of the time, we do not have the high quality content, but ye, it is the informational one for some extent, and it is always difficult to promote it. The prominent thing is OUT OF BOX things, people get thrive for it .The article gives useful knowledge but it remains a time consuming one.
amerycalven
I just read an inspiring content that allowed me to know many things new.
Beatrice McGraw
Hey Lucinda Honeycutt post is Amazing! All 6 mentioned tactics are really good.

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