English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Submit post
Go to Blog

7 Ways to Make Your Website More Trustworthy

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.

7 Ways to Make Your Website More Trustworthy

Amanda Clark
7 Ways to Make Your Website More Trustworthy

Any successful commercial relationship is ultimately going to be built on trust. If people are going to buy your products or pay for your services, they first have to trust you to deliver on your promises; what that means for business owners is that you have to make yourself trustworthy.

There are many facets to this, of course, starting with product and service offerings that live up to their value propositions. Then there is the matter of your website. Since your site is your virtual storefront, and sets the first impression that most customers will have of your brand, you’ve got to ensure that your site conveys trustworthiness.

Creating Trust Through Your Website

So how can you develop a site that makes it easy for consumers to trust you?

Here are a few suggestions.

  1. Be careful with the ad content that displays on your website. Yes, banner and pop-up ads can help you generate extra revenue through your company website… but at what cost? A site that’s overloaded with ads for off-site products is going to come across as unprofessional, if not outright spammy. Ditch the ads. Make sure your whole site is just about you and your customer.
  2. Ensure a domain name that warrants respect. Calling a site CheapWeightLossSupplements.com makes it feel like an infomercial or, again, like spam. Your domain name should be your brand name, not a rambling product description.
  3. Make yourself available. Make it clear that any customer who needs to get in touch with you will be able to do so. Provide contact information throughout your site, including a Contact Us page. Don’t act like you’re hiding from your customers; that will hardly make them more trusting!
  4. Make it easy for customer to search your site. One way to ensure that your website seems trustworthy is to position it as a resource—not just a sales pitch, but a place consumers can turn for information. An easily accessible search function will show consumers that you really want them to be able to use your site.
  5. Proudly display trust seals. Better Business Bureau accreditation, certificates of excellence, five-star Yelp ratings… these are the kinds of things that make customers feel like they can trust you. Add them to your site!
  6. Show off your warranties and guaranties, too. Nothing builds consumer confidence like a money-back guarantee. If you offer one, place it prominently on your site.
  7. Display reviews and testimonials. Whether you’ve got Google reviews, Facebook ratings, or simply positive comments that customers have emailed to you, make sure people can see them somewhere on your website.

You need for potential customers to feel like you’re honest and worthy of their investment. Your website can go a long way in that regard. Use these tips to help your site cultivate trust.

Amanda Clark

A veteran community member.

Amanda E. Clark is CEO and Editor-in-Chief at Grammar Chic, Inc. You can follow her company on Twitter.
Share this post



Either just recently joined or is too shy to say something.

I agree with your tips but this article was written for the merchants who sell products thru their website. But, what about the affiliate marketers? How they are going to make a trustworthy website where they'll be reviewing multiple products?

Either just recently joined or is too shy to say something.

Nice article. Making your website trustworthy is an important factor to improve your business. [link removed by moderator]

Either just recently joined or is too shy to say something.

Thanks.. That is great article to make website more trustworthy .. Thanks Again.
Rizwan Raees

Either just recently joined or is too shy to say something.

Thanks.. That is great article to make website more trustworthy in this era .. Thanks Again.

Rizwan Raees
Ameer Ahmad

Occasionally takes part in conversations.

Website is the face of your business in the internet. It is the fastest way you can reach people. So you have to make them confident when they first see your site. I agree with this tips and I like the way it is explained. Keep up the good job.

Occasionally takes part in conversations.

These are some of the important points and aspects which should be followed for better results. Thanks for sharing.

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!

Community Ranking System

Our SEMrush community rank reflects the level of your professional recognition in our community. We value quality contributions, so highly ranked members will get valuable incentives. Take part in discussions, write posts and speak on webinars, be friendly and helpful, and you will eventually get to the top of the ladder.

  • Newcomer
    Either just recently joined or is too shy to say something.
  • Enthusiast
    Occasionally takes part in conversations.
  • Helper
    An experienced member who is always happy to help.
  • Master
    A veteran community member.
  • Pro
    Asks great questions and provides brilliant answers.
  • Expert
    Provides valuable insights and adds depth to the conversation.
  • Guru
    A bearer of digital marketing wisdom.
  • Superstar
    Knows everything… well, almost.
  • Legend
    Getting here is not easy at all!