You may have read my article ‘How to Get Started in Social Media and Content Marketing’ that offered my personal advice for new grads. I’m kicking things up a notch. Some of the marketing industry’s leading professionals I admire generously offered their expert advice on how to make it. Read on for their inspirational and motivational quotes.
“People are going to look at what jobs pay the most, what the best opportunities are and what jobs are out there. They tend to look outward instead of inward. My advice is: Find what are you passionate about and what are you great at. Don’t think about the money or the job opportunity, instead, think about what it is that you love to do and become really great at it. Love what you do and be passionate about it. A lot of people won’t dive into something like video, but just know, you will be awful in beginning. If it’s what you are passionate about, keep working at it and just keep driving.” - Chris Yates
Chris is a video content creator for brands and agencies. He has spent more than 20 years in broadcast TV and is a 4 time Emmy winner as a reporter, anchor, producer and editor.
“Strive for excellence in your work. Don’t assume anyone will notice. Build relationships by helping others. Rinse and repeat over and over again.” – Michael Stelzner, founder of Social Media Examiner and host of Social Media Marketing podcast.
“Never stop learning, especially with digital media. Much of the info in textbooks is outdated by the time it’s published. – Mack Collier
Mark is a social media consultant, trainer and highly sought-after speaker on social media and customer-engagement topics. Mack specializes in helping companies use social media to better connect with their customers.
"Don’t be afraid to start small! I watched several of my fellow classmates hold out for a job that none of us were qualified for and in the end, they ended up re-setting expectations long after most of the jobs had been gobbled up. Get in, do great work, and the awesome will come your way." - Jolina Pettice, Vice President, TopRank Online Marketing
Jolina started at TopRank 10 years ago not long after graduating with a degree in PR and Journalism. From there she worked her way up through multiple positions managing programs for Fortune 1000, 500 and 20 clients.
"For too many years, digital noise has been the majority of what SEOs and the online community has produced. Focusing on the search engines figuring out ways to cut corners, game the system and save a few bucks - instead of focusing on the users. When creating content I subscribe to the 80/20 rule; 80 percent user experience, 20 percent search engines. Over the years I found this to work – resulting in great content that users like and can also succeed in the search engines." – Brian Hughes
Brian left the pharmaceutical industry to chase his passion for helping businesses through SEO and web design. He was mentored by his SEO hero Rand Fishkin and now runs his own digital marketing and web design agency, Integrity Marketing & Consulting. He also writes for Business.com, Moz, and Small Business Trends.
“The search and social media industry is fast-changing which makes it perfect for new-comers. There's always a place for new perspectives and new tactics. I've seen newbies succeed very fast (within a few months!) thanks to having an original insight into the industry. It's actually harder for old-timers to adjust to the always-new trends than it is for the new-comers. The only secret is just be yourself and be excited. It always works!”- Ann Smarty
Ann is the self-taught search and social media marketer with almost 10 years of experience in the industry. She is a professional industry reporter at Internet Marketing Ninjas blog, SEOchat.com, Entrepreneur.com, etc.
“I suggest that any recent college graduate who is looking for their first job in marketing should be on all social media outlets. If any, LinkedIn is a must as HR and job recruiters use it as a tool to search for potential candidates. Another great way to network and to meet new people are through Twitter chats. There are Twitter chats for almost any subject including marketing, PR and social media. These chats involve all types of students and professionals that can benefit from building a relationship with one another.” - Aaron Kilby, Director of Marketing & Business Development, Artison Colour
Catch Aaron on #MediaChat every Thursday evening at 10pm EST (he’s the founder and host)!
“It is never too early to start building your personal branding, you want to show your potential employers that you have already started to learn about the industry and can put theory into practice.
- Be aware of what is already out there about you. Google your name and images associated with your name. You may need to change your privacy settings and delete some photos!
- Make sure your LinkedIn profile is filled in as completely as possible; add that you are looking for a job in your headline. Elaborate about the type of job you are looking for in your summary.
- Create a professional Twitter profile in your own name if you don’t have one already.
- Find and follow/connect to people who work in the industry already, read, and share their content
- Start posting industry-related content on Twitter and LinkedIn.
- Find out hashtags for conferences/summits and attend them virtually by following the hashtag. Follow everyone who uses the hashtag.
- Find out if there are relevant Twitter Chats on at certain times. Turn up and contribute to the conversation. Follow everyone who uses the hashtag.
- Find relevant groups to join on LinkedIn, Facebook and Google+ and interact with members
- Create a blog and start writing content about SEO, SEM, or social media and share via social media.
- Learn how to use SEO for your own blog.
Some people in the industry may measure your Klout score which in effect is a measure of how interactive you are on social media so it is worth connecting all your accounts and being active on all of them to increase your Klout score.” – Nicky Kriel
If you’ve already started getting into the world of social media books, it’s likely you’ve heard of Nicky. She’s the author of ‘How to Twitter for Business Success.’ In addition, Nicky is a social media coach, trainer, speaker, and Twitter Chat co-host). Catch her on #surreychat on Saturdays at 9 am.*
Times given in Eastern Time.