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8 Undeniable Reasons to Open an Online Store Today

Shannon Willoby

There are some things you just can’t deny: bloody marys taste better on an airplane, Vampire Eric from "True Blood" is the hottest man alive and opening an online store is the easiest route to e-commerce success.

Okay, maybe the first two points are subjective, but I’ve put together eight reasons below why opening an online store is an undeniably smart move for all small business owners, and I think you’ll agree with me!

1. Because Not Spending Thousands of Dollars Is Nice

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Having an e-commerce site developed for your business can (understandably) be a bit daunting since they tend to cost thousands of dollars. Luckily, most online marketplaces are either incredibly affordable or even free to join. You can’t beat that!

 2. It’s So Effing Easy

With an online store, you can start selling immediately. All you have to do is load your inventory, set your pricing, write some product descriptions, and voila! You’re open for business.

3. You Don’t Have to Deal With Technical Issues

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Ain’t nobody got time for site malfunctions. Well, nobody, that is, but the development team at your online marketplace. If anything goes wrong, development will be on it immediately, and you’ll never have to pay a dime for it.

 4. It Increases Your Business’ Cred

Selling your products out of the trunk of your car vs. being able to direct people to your online store’s URL? It’s a no-brainer. (Although, I can’t knock the hustle of trunk-sellers.) Being associated with a reputable online marketplace will instantly give your biz some serious cred.

5. You’ve Got Built-In Buyers

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Your online marketplace will already have a strong, engaged customer base, which means you don’t have to start from scratch. Think of it as that ready-made cookie dough you get at the store. Why buy all the ingredients to make the dough yourself when you can just pop it in the oven?

6. Because Free Marketing Support Is Pretty Sweet

 Most online marketplaces offer some degree of marketing support at no extra cost to their sellers. (But since some offer more than others, you’ll want to do your research before choosing the one that’s right for you.) Whether it’s promoting your products via email marketing or highlighting your business on the homepage of their site, you reap the benefits without spending any Benjamins.

7. All the Cool Kids Are Doing It

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This may or may not be true, but you can’t deny that online marketplaces are having a moment right now – and for good reason. Shoppers are drawn to them for the unique items they can purchase and for the opportunity to support independent business owners. (As you can on some, but not all, marketplaces.)

8. It Plays Well With Others

What if you already have an e-commerce site but are still interested in selling on an online marketplace? Well, pairing the two together just means you’ll reach more customers than ever before. You can also sell on multiple online marketplaces if you choose. The Internet is your oyster!

Go Forth and Sell

Online marketplaces do a lot of the dirty work for you. They’re already established, they help you reach countless more customers, and give you a professional way to sell your products. But, this doesn’t mean you can just watch old episodes of "True Blood" while you wait for the sales to roll in. (I mean, you can still watch, but maybe just multitask.)

No matter where you decide to sell your products at online, you need to give it your all. And that means taking enticing product photos, writing great product descriptions, doing competitive research so you know you’re setting fair pricing/shipping rates, offering exceptional customer service, and promoting your products every chance you get.

Your online marketplace can only do so much – it’s your undeniable ambition that will really make all the difference.

Will you open an online store for your small business soon? Let us know in the comments!

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Shannon Willoby is the director of content marketing for Scott’s Marketplace and editor in chief of the small business blog, The DRIVE.
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