It is not only the way of shopping that has changed due to the evolving web trends but how people do the comparison of the things and make a decision to buy or not, has also changed a lot.
As the demand for online shopping is rapidly fueling, a number of e-commerce stores are offering the services to the people. And in order to find the best products and services, people are comparing the likes of the big store like Amazon with that of the small independent stores.
In this era of tough competition, the owners of e-commerce stores are finding it hard to attract the maximum and quality customers that would add value to their business. It does not mean that you need to spend bulk of money for the online marketing of your business; even the small changes and improvements can make a big difference.
However, if you are running an e-commerce store and are looking for some guidance to increase your sales overseas then here are some tips that would definitely let you plan an effective strategy for that.
1. Have an eye-catching store
Undoubtedly, your e-commerce store is the representation of your business, so create a good and attractive one. Where a good, clean and properly organized store will attract the visitors to click further, view products and make a purchase, an unorganized store with average looks will make them click away from your store.
As the first impression matters a lot, create a good, modern and professional store to ensure that everlasting first impression.
2. Build reputation before promoting your brand
Reputation, without any doubt, is the most important thing, especially in this era of fierce competition where customers check the reputation without making any purchase, if not before visiting the website.
So, aim at building trust for your customers from the day one and get feedback from them. It will help you build a strong reputation.
However, some of the things that you can do for building strong reputation are offering the product warranties, displaying the reviews of your most satisfied customers and engagement with your existing/previous customers.
3. Know the preferences of your target audience
There is no doubt that the trends vary from country to country; so, if you are targeting the people of a particular country, know its latest trends and the preferred choice. This will help you determine that which products you should enlist first to attract the particular clientele. Also, no doubt you need to arrange the products in different categories so that your customers can easily locate the desired one, but you must show all these categories on the homepage or landing pages.
4. Ensure good reviews and ratings for your products
It is not only the brand reputation that will incite your visitors to make a purchase, but the reputation of the product also matters a lot. It is because of the reason that majority of the people use “external conscience” for making a decision about the product.
For an instance, they will prefer the product that would be having about 50 positive comments over the one that has no comments, even if they would have liked the latter one.
So, you need to encourage your satisfied customers to leave their reviews or give ratings for the products. It would definitely result in the increased sales.
5. Focus on the necessary details
If visitors are getting to your products' page but most of them are returning without purchasing or clicking on “add to cart” button, then you must focus on the details of the products. Along with displaying the good images of the products, display the most useful and most important details. Such details include the price, delivery, product specifications and discount.
However, other details that you can add to attract maximum purchases is the number of sold items, stock levels, ratings and clear photographs of the product taken from different angles.
6. Don’t force visitors to register on your website
No one likes registering and creating an account for accessing your website. So, if you are having this checkout, then remove it, otherwise, you will result in losing your potential customers.
Though it is necessary to get their email addresses or other valuable information that can help to contact them later, but you should make the first step simple and painless for them. You can ask them for creating an account later or can let them make a purchase as a guest. This would definitely lead to the conversion rate.
7. Ensure good support to your customers
Never underestimate the impact that customer support can make on your clients. Do remember one thing that there is no better way to promotion than satisfied clients. So, ensure the quick and positive support to your clients. Response to your clients' queries and comments as soon as possible.
About 45% of the consumers quit the transaction process if their queries are not addressed quickly.
Another thing that you need to remember is that buyers are two times more eager for sharing the negative responses as compared to the positive ones. That's why you need to make certain the satisfaction of your clients.
8. Take help of the social media
Most of the times, customers are not aware of the new products because of the tough competition. If it is the case with you then you can take the help of social media for the promotion of your new products.
You can post the images and videos of your products along with the backlink to that product on your e-commerce website. It will definitely lead to the enhanced promotion and increased conversion rate.
9. Discounts and offers
The word “free” can do just wonders for attracting the new customers and increasing the sales. It is because this word excite them and give rise to a positive feeling for making purchase. So, offer your visitors special discounts and offers on the products they are interested in.
It is a surprising fact that most of the times, visitors are not intended to buy a particular thing for the time; they only buy it because of the great discount offered on it.
Even the free shipping works as a big discount. Therefore, take help of these tactics to attract more customers.
These were the simple tips that you can work on for attracting clients to your online store. You just need to choose the right strategies for reaching and satisfying your customers; there is no need of spending million dollars for reaching out the maximum customers. Instead you should aim at knowing the need and choice of your target audience, and then planning your strategies accordingly.