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SEMrush Study: Most Expensive States to Advertise In (+ Breakdown by 10 Industries)
23 hours ago
SEO

Learning Technical SEO

Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and how to apply what you have learned in this detailed article.

How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies

How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies

Google News Digest: New Data in AdWords, a Shift Towards HTTPS and All You Need to Know About Featured Snippets
SEO

Google News Digest: New Data in AdWords, a Shift Towards HTTPS and All You Need to Know About Featured Snippets


The world of e-commerce is becoming increasingly competitive. Today, developing an online store requires a regular analysis of constantly changing market. Strategic monitoring is a real challenge, especially for e-commerce businesses that are trying to go international. To help online retailers understand specifics of foreign markets, we collected tips of e-commerce experts from different countries.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.
Creating content that engages with the audience and is shared widely and rapidly is important. However, how do you write valuable blog posts, create insightful infographics or videos with handy tips? Learn 6 effective strategies for creating viral and evergreen content and 5 techniques that will help you discover new topics.
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.
SEO
The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.
SEO
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.