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Google News Digest: Wrapping Up 2017 with Mobile-First Around the Corner and New Tools and Metrics on the Way
January 18, 2018
SEO

Advanced Techniques to Be the Featured Snippet: Position 0 — a Guide

You probably know the well-documented techniques for getting position 0. In this article I will show you several little-known techniques to gain a decisive advantage over your competition and get the featured snippets / answer boxes you deserve.

4 Ways AI is Changing the Landscape of Content Marketing - and What It Means For You

4 Ways AI is Changing the Landscape of Content Marketing - and What It Means For You

How to Build More Effective E-Commerce Remarketing with RLSA Segmentation
PPC

How to Build More Effective E-Commerce Remarketing with RLSA Segmentation


SEO
Magento is the most popular and fast-growing, open-source e-commerce platform on the planet, and there is no doubt that Magento is a necessity in today’s e-commerce marketplace due to its innovative and extensive customized features. Here are SEO tips to improve your Magento 2 E-Commerce website rankings. Implement these killer tips for better Search Engine Results Page (SERP) rankings.
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SEO
Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. SEO focuses on driving traffic to your site, while CRO focuses on increasing conversions like lead generation, event registration, and sales. The two are very different focuses, but they are most effective when their efforts are combined.
A survey of around 500 small business owners showed that not being able to differentiate their brands from competitors was their biggest problem. If you cannot differentiate your brand from others in your realm, there is a possibility that your business will fail. See three quick ways you can start to stand out from your competitors...
With business blogging on the rise and generating more leads for B2B companies if compared with those that don‘t blog, you might want to focus on your own blog for more SEO benefits and long-term ROI for your business. However, it‘s not all that simple. These five factors are all you need to remember for success.
If you have been using email marketing for your business, you must constantly be involved in creating emails, tracking their performance, and finding out ways to improve email engagement. This article breaks down what you need to know and do to have a successful email campaign in 2018.
Breaking news: SEMrush remolds its database! The Volume — a big word for digital marketers. Unsurprisingly so, since the keyword search volume is the essential data piece for building a successful strategy. Find out about our grand update that will take the volume estimation to a new level. And look out for another particularly exciting announcement inside.
Entrepreneurship has a lot of moving parts, and while some find it fulfilling, it isn’t the right choice for everyone. In last week’s #SEMrushchat, John Doherty joined us to discuss the advantages and disadvantages of self-employment. Find out what our chat guest and participants had to say about the strategies for success, upsides, and risks of being self-employed.