Google News Digest: Google Ads, New Insights in Google My Business and More
June 7, 2018
SEO

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

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 How to Increase Your Click Through Rate With Emojis

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International Conference Travel Tips From the SEMrush Speaking Team

International Conference Travel Tips From the SEMrush Speaking Team


Warranties, who reads them? Almost nobody. Here is what we did when we had to turn our warranty from a paper with legalese jargon to a selling point that matched the buyer‘s beliefs and attitude. See our goals, strategy, results, and a failure.
In response to a recent slew of negative press, Facebook has responded by releasing advertising features that aim to put transparency at the forefront of their processes. For marketers and advertisers, this means that a wealth of data has been made public. Learn how to use this to your benefit through a variety of creative ways.
SEO
What more can you do to boost traffic to your website and increase conversions? We tried to answer this question plus more in our latest #SEMrushchat where we did a real-time site analysis for the website, gulfphotoplus.com. During the chat, the participants spotted certain aspects of the site that needed to be changed immediately. Here is what our chat participants had to say...
The Instagram interface allowed ecommerce owners to adapt their accounts into user-friendly “websites.“ In many instances, their profiles look better than the websites. Check out some Instagram ecommerce solutions which help e-store owners boost extra traffic to their website, improve customer loyalty, as well as demonstrate how creativity is vital in the era of visualization.
Pandora presents the perfect opportunity for your company’s message to be heard by the audiences that matter most. With the average user spending four hours per day on the platform, brand marketing through online radio has now become a compelling channel for businesses connect with their target audiences—without the intrusiveness inherent in other advertising platforms.
A robots.txt file is an important and easy way to improve your websites fortunes. This tiny, simple file is attached to every website on the Internet, but most people don’t even know about it and if they do, they are unaware of its potential. Designed to work with search engines, it is an excellent way of unlocking some of those SEO signals that your website needs to perform at its very best.
SEO
What do you need to do if you don‘t have enough knowledge about UX? What if you don‘t have the skillset? The problem is that normally UX analysis is not part of the SEO skillset. But UX is not more than just focusing on the visitor. If you want to get your hands dirty with UX and analytics, the 4 principles explained below will be a good starting point for you.