The SEO, SEM, PPC and Content Marketing Blog - Semrush

5 min read

SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema

We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.

Koen LeemansApr 27, 2023

General SEO

11 min read

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them

E-E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know.

Rachel HandleyApr 27, 2023

How to Create Your Buyer Persona: the What, the Why, and the How

General Marketing

11 min read

How to Create Your Buyer Personas: the What, the Why, and the How

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.

Natalia ZhukovaApr 21, 2023

Market Segmentation: Types, Examples, and Strategies

Competitor Intelligence & Research

10 min read

Market Segmentation: Types, Examples, and Strategies

Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

Natalia ZhukovaApr 21, 2023

Using SEO Progress Report Templates on Semrush

General SEO

6 min read

Using SEO Progress Report Templates on Semrush

Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.

Luke HarselApr 17, 2023

Competitor Intelligence & Research

10 min read

How to Do SERP Analysis and What Tools to Use

With every query comes a unique marketing challenge and opportunity. It’s your job to uncover them and take advantage. By running SERP analysis, you can determine your challenges and opportunities and devise an SEO plan to get to the top of the results and bring new traffic to your site.

Luke HarselApr 12, 2023

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Editors' Choice

Link Building

16 min read

Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

Rachel HandleyApr 25, 2024

Semrush Copilot: Your AI Assistant for Faster SEO Insights

General SEO

7 min read

Semrush Copilot: Your AI Assistant for Faster SEO Insights

Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.

Brenna KellyMar 19, 2024

Keyword Research

18 min read

Keyword Research for SEO: What It Is & How to Do It

You can do keyword research by looking at search suggestions in Google or using a keyword research tool.

Rachel HandleyFeb 28, 2024

Link Building

12 min read

What Is Off-Page SEO? A Guide to Off-Page SEO Strategy

Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.

Carlos SilvaFeb 16, 2024

How to Check Website Accessibility in 2024

Technical SEO

7 min read

How to Check Website Accessibility in 2024

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselFeb 14, 2024

Technical SEO

14 min read

What Is Technical SEO? Basics and Best Practices

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

Tushar PolFeb 08, 2024

Social Media

7 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Content

9 min read

The Ultimate Guide to Creating a Content Marketing Strategy

This step-by-step guide teaches you how to build a content marketing strategy for your business.

Tushar PolMar 19, 2024

Paid Advertising

8 min read

Banner Ad Sizes: How to Choose the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanMar 18, 2024

Paid Advertising

9 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanMar 14, 2024

Competitor Intelligence & Research

20 min read

What Is a Competitive Analysis & How to Do It (With Template)

Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.

Kelly LyonsDec 14, 2023

Ecommerce

12 min read

What Is Ecommerce? A Beginner’s Guide to Online Business

Ecommerce, short for electronic commerce, involves buying and selling goods and services online.

Marilyn WilkinsonDec 13, 2023

Original Research & Studies

7 min read

10 Small Business Trends for 2024

Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Major 2023 Semrush Updates: Get Results with the Help of New Features

News & Research

16 min read

Major 2023 Semrush Updates: Get Results with the Help of New Features

We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.

Anastasiia YashchenkoDec 13, 2023

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Advertising Trends: CPM Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Advertising Trends: CPM Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

6 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read