The SEO, SEM, PPC and Content Marketing Blog - Semrush

11 min read

Uncover Market Trends to Build a Sustainable Business Strategy

This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.

Natalia ZhukovaSep 23, 2022

Advanced SEO Tasks when Working with Wix

General SEO

7 min read

Advanced SEO Tasks when Working with Wix

No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.

Mordy ObersteinSep 23, 2022

SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?

Original Research & Studies

5 min read

SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?

A major online retailer wanted to test if adding a smiley emoji 😀 to the meta description would have a significant impact on organic traffic. What do you think?

Koen LeemansSep 22, 2022

General SEO

11 min read

5 Key Reasons Your Brand Needs Surround Sound SEO

This article is for you if you want to increase share of search and brand visibility. It also includes examples of how this strategy works for your brand and how you can get your team on board.

Jeremy GalanteSep 21, 2022

SEO Split-Test and Analyze FAQPage Structured Data (Yourself)

Original Research & Studies

6 min read

SEO Split-Test and Analyze FAQPage Structured Data (Yourself)

How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.

Koen LeemansSep 21, 2022

Link Building

9 min read

What Is Anchor Text? Best Practices for Optimizing Link Text

Anchor text is the text that appears in a link. Learn how anchor text works and how to optimize it for SEO.

Kelly LyonsSep 20, 2022

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Editors' Choice

Semrush Copilot: Your AI Assistant for Faster SEO Insights

General SEO

7 min read

Semrush Copilot: Your AI Assistant for Faster SEO Insights

Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.

Brenna KellyMar 19, 2024

Keyword Research

18 min read

Keyword Research for SEO: What It Is & How to Do It

You can do keyword research by looking at search suggestions in Google or using a keyword research tool.

Rachel HandleyFeb 28, 2024

Link Building

12 min read

What Is Off-Page SEO? A Guide to Off-Page SEO Strategy

Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.

Carlos SilvaFeb 16, 2024

How to Check Website Accessibility in 2024

Technical SEO

7 min read

How to Check Website Accessibility in 2024

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselFeb 14, 2024

Technical SEO

14 min read

What Is Technical SEO? Basics and Best Practices

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

Tushar PolFeb 08, 2024

On-page SEO

14 min read

On-Page SEO: What It Is and How to Do It

This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.

Kelly LyonsDec 15, 2023

Social Media

7 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Content

9 min read

The Ultimate Guide to Creating a Content Marketing Strategy

This step-by-step guide teaches you how to build a content marketing strategy for your business.

Tushar PolMar 19, 2024

Paid Advertising

8 min read

Banner Ad Sizes: How to Choose the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanMar 18, 2024

Paid Advertising

9 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanMar 14, 2024

Competitor Intelligence & Research

20 min read

What Is a Competitive Analysis & How to Do It (With Template)

Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.

Kelly LyonsDec 14, 2023

Ecommerce

12 min read

What Is Ecommerce? A Beginner’s Guide to Online Business

Ecommerce, short for electronic commerce, involves buying and selling goods and services online.

Marilyn WilkinsonDec 13, 2023

Original Research & Studies

7 min read

10 Small Business Trends for 2024

Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Major 2023 Semrush Updates: Get Results with the Help of New Features

News & Research

16 min read

Major 2023 Semrush Updates: Get Results with the Help of New Features

We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.

Anastasiia YashchenkoDec 13, 2023

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Advertising Trends: CPM Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Advertising Trends: CPM Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

6 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read