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According to CustomShow, 63 percent of attendees remember stories. Only 5 percent remember statistics. These numbers speak volumes about the importance of content-rich business presentations. Not only do they impress decision makers and audiences, but they also elevate a company’s overall brand image. Now the question is: how do you break away from traditional PowerPoint designs and still deliver a power-packed presentation while keeping the SEO aspect intact.
The word “digital” has picked up many different meanings over the years, but perhaps its most important implication is the power to streamline the way we work, communicate, and even develop hobbies. At least, that’s the meaning I have in mind when I say that, if you want to successfully run a business in 2015, almost nothing is more crucial than the way you incorporate digital capabilities into your existing infrastructure.
Most companies choose to begin domestically. They’re comfortable with the culture and they have a general idea of the strategies, products, and services that people in their homeland prefer. However, for most companies the goal is expansion, and entering an international market is a great way to do that.International vs. Domestic MarketingThere are many benefits that come with marketing to an international audience that exceed expanding your business.
A community manager spends a lot of time saying “thank you.” Talking to a customer about a support issue? We’re thanking them for their understanding while we resolve the problem. Someone tweeted a blog post? We’re thanking them for the share. Someone shouts from the rooftops how much they love our company? We’re handling that, too.We need to make sure our community members know they’re valued. So yes, that means a lot of time expressing gratitude.
If you’re still wondering what should be done in terms of SEO to increase traffic and sales, we suggest you start with keyword research. After all, keyword research and keyword optimization are among the most cost-effective things site owners can do to improve inbound site traffic via search engines.
Since the beginning of the content boom, brands have been stuck on a broken treadmill — running faster every day just to stay in place, with no idea how many miles they’ve logged.So when a CFO asks about the ROI of the content marketing program, the CMO usually panics.
Whenever you run an SEO campaign, your success depends on the quality of your keyword research. Some still remember the time when simple keyword stuffing was enough to push your page to the top of SERPs. Search engines have changed their attitude towards words and content, but in what way? Does it still matter what keywords you use? What should marketers do to increase keyword effectiveness.
It does not always have to be Google Translate versus huge sums of money spent on translation. There are tens of creative ways to gather multilingual content easily with the help of your clients, partners or users. It is even possible to upgrade the not-so-famous machine translation to sound okay.I've picked some of the most efficient ways to cut website translation costs.
We‘re certainly changing the game this week with a massive update to the size of our keyword and SERP analytics database. I didn‘t think I‘d ever see the day when we‘d double our keyword database, let alone collecting results all the way back to the 100th position! A lot of great stuff happening this week. So, take a look at video changelog and then read more about software health and upcoming events with appearances from the Customer Success team. 
You’re already using SEMRush to find new keywords and analyze your competitors’ digital marketing. Below I’ll review 5 simple ways that you can keep your Google Adwords Campaigns account running more efficiently to help you reach your goals. 
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