Whenever you run an SEO campaign, your success depends on the quality of your keyword research. Some still remember the time when simple keyword stuffing was enough to push your page to the top of SERPs. Search engines have changed their attitude towards words and content, but in what way? Does it still matter what keywords you use? What should marketers do to increase keyword effectiveness.
It does not always have to be Google Translate versus huge sums of money spent on translation. There are tens of creative ways to gather multilingual content easily with the help of your clients, partners or users. It is even possible to upgrade the not-so-famous machine translation to sound okay.I've picked some of the most efficient ways to cut website translation costs.
We‘re certainly changing the game this week with a massive update to the size of our keyword and SERP analytics database. I didn‘t think I‘d ever see the day when we‘d double our keyword database, let alone collecting results all the way back to the 100th position! A lot of great stuff happening this week. So, take a look at video changelog and then read more about software health and upcoming events with appearances from the Customer Success team.
The growing popularity of social media has led to the drastic changes in the whole web space. As a result, SEO and SEM specialists are now concerned about whether or not social media somehow impacts search engine optimization.Should we pay attention to companies’ social audiences, activities and engagement on Facebook, Twitter and other popular social networks? At first, this topic may seem a little bit vague.
According to a recent BrightLocal survey, local search was named the most powerful lead generation channel for local businesses. Although social channels (Twitter, Facebook, etc.) can be great tools for building online communities, they drive about 80 percent less traffic than other channels, such as organic and local search. Each year Moz releases a detailed summary of the specific factors that help brands rank higher in local search results.
B2B companies that take the time to blog generate 67% more leads compared to those who don’t. And more than a third of marketers say blogs are the most valuable type of content marketing. Taking the time to develop a content strategy for your company is paramount to creating a consistent, strong online presence across social media channels.
Few things are more frustrating than being paralyzed by a lack of creativity. While you often hear about writer’s block, creative block is a very real thing for many marketers. It’s that debilitating period of time when you can’t do anything but stare at your computer screen and hope for the best. And while most spells are temporary, it’s not uncommon for a block to last for days, or even weeks.
Hello dear SEMrush blog readers! This month we talked a lot about social media: I hope you had a chance to check out our recent Twitter chat guide and participate one of our webinars during Social Media Week. This information flow is not about to end! Check out this insightful Twitter chat recap about data driven social media. Our special guests Lee Smallwood @leesmallwood, nod3x @nod3x and John Dietrich @John_Dietrich1!