Nowadays, WordPress stands out as the most used CMS system in the world. There are millions of websites that use it. Because of the popularity of the platform, thousands of themes and plugins were created to help enhance the websites. While that is great, it can easily lead towards many problems as site owners try to do all that they can in order to enhance appearance. That can easily lead towards a decrease in site speed.
Whether you’re running a full time business or are just interested in listing a few items to make some extra cash, eBay, Amazon and Craigslist all offer easy access to people who want to buy. However, what many companies forget is that these platforms are also search engines, which means they need optimization if you want to see the full benefits.
You know, so much has been said about the importance of email marketing.And I’m sure you’ve heard all the stats already, for instance: Seventy-three percent of marketers admit that email is central to their business. Email marketing yields an average 4,300 percent return on investment for businesses in the United States. Marketers consistently rank email as the single most effective tactic for awareness, acquisition, conversion, and retention.
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content.And that’s about as far as they go – everything is top level and aimed at the average user.Wouldn’t it be great if we could shift to personalizing the user experience on our own website’s to ensure that our visitors find exactly what they need, when they need it.
WordPress often is used to build websites that are meant to make money. Coaches use it to sell their coaching programs, bloggers use ads and affiliate marketing, and companies use their WordPress blogs to engage with their target market and customers.There's a massive variety of goals you can achieve with a WordPress site, yet they all have one thing in common: Achieving your goal depends on your visitors taking a certain action.
There comes a time when every business owner realizes they should hire a social media manager. At first, you might think you can do it yourself. And sure, that’s a great way to save money if you have the time and knowledge. But soon, you may start to fall behind because you have a business to run!5 Signs You Need to Hire a Social Media Manager You miss messages.
While we now have data at our fingertips, a simple finger-to-the-wind approach to content production just won’t cut it anymore. All marketers should be utilizing data research for almost any and every decision.But the problem is the large scale of data available and how to assess it, let alone learn from and gain points to action. With the surplus of content out there, it’s not always easy to identify what’s useful or is going to bring in the most traffic and shares.
Marketers: how many of you are on LinkedIn? Sure, you may have a LinkedIn profile, but are you actually using it and taking advantage of all of its benefits?Today, having a strong presence online is not only crucial for businesses, but for digital marketers, too. LinkedIn is one of the best way to build your professional network and connect with other digital marketers.
Competing with superstores and chain businesses has long been the bane of a small business owner’s existence. But with the rise of the “buy local” movement, these business owners are finding that customers are more and more interested in reinvesting in their community. In order to tap into this growing segment of the population, you can use these five marketing techniques to attract more local customers.