With so many things to work on during the search engine optimization process, it's easy to make a mistake. Here are some of the biggest SEO mistakes many people make. Fortunately, most of them are fixable.1. Duplicate ContentDuplicate content is one of the most common problems of SEO and many are not even aware that their content is identical to other pages on the web. If search engines find this, one or more of the content pages are blocked as a result.
Previously to analyze Google AdWords data you had to download the tables and manipulate the data in Excel, however the new AdWords report editor will commence the change to manipulating data within AdWords itself.The new reports tab officially started rolling out to Google AdWords accounts in August. The tools included make it easier for PPC specialists to analyze and visualize the data in order to reveal insights and opportunities, without the need to download.
Google announced earlier this month that advertisers are now able to place native advertisements in Gmail accounts. Gmail native ads appear at the top of the Gmail Promotions tab, and when a person clicks on the ad it expands to a full email-sized canvas that allows people to interact with the ad's images and text.
We all have heard the term of people “creeping” on other people’s profiles whether it be through Facebook, Twitter, Instagram, Google+, etc. This has become more common as people are always looking to find out more information about people than what they already know. Maybe you want to know who your ex has been hanging out with or maybe just to see what kind of person a certain individual portrays in their profile. When if you could apply this same concept to your competitors.
A content delivery network (CDN) definitely wins the SEO battle when it comes to page speed optimization techniques. Server location does matter a lot for search engine rankings and there are issues with internal web hosting.Plenty of discussions, how-to-guides and articles supporting CDN usage are already all over the Internet. So, let us not add one more to it. Instead, let's look at how to make the best use of a CDN service without allowing your SEO to suffer.
SEO and PPC can be like Iron Man and Captain America – they can work great together sometimes and fight for one noble purpose – or like Batman and Superman – both are enormously powerful, but they can start fighting against each other for some reason. Today we’ll try to understand what can make SEO and PPC become good friends or rivals and what benefits marketers can get from having the ability to control them (spoiler: conquer the world).
Participating in a Twitter chat is a good way to increase the reach and visibility of your brand – and your own personal influence. It helps you make new connections and increase your authority in your industry, plus it’s a great opportunity to share knowledge and build a loyal community. SEMrush started hosting Twitter chats in October of 2014.
Search Engine Optimization (SEO) is all about making websites better understood by search engines instead of merely hoping they would figure it all out by themselves. It’s both an art and a science.While many algorithm updates and policies remain obscured, Google does provide some performance indicator insights into future search engine visibility of large sites in Google Search Console.Read on to discover my top five SEO performance indicators that matter--and how to read their signals!
What it takes to segment your existing digital marketing strategy? A clear goal, some user data and a cup of coffee! That's it! But most of the marketers are still afraid to take a step ahead. The demand for a segmented marketing strategy is rising in the world of modern digital marketing and it's time you take the right step forward as early as possible.
Companies with global aspirations need to address China and her biggest search engine. Baidu's increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu's Webmaster Tools, we'll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.