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Companies are still struggling in web localization: Should we translate the whole lot? Should we hire native copywriters? And how do we measure the content’s success?This guide will show you how to plan for marketing localization, and how to get the most out of it.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts.
A proper SEO strategy backed by a perfectly optimized PPC campaign is necessary to drive targeted traffic to your website. After all, that’s what everyone is trying to do. While it sounds simple in theory, we all know that getting traffic to our site alone is not enough. You need to convert visitors into leads and sales if you want to boost revenue and profits. Herein lies the challenge for present day digital marketers.
Whether you call yourself a content, digital, Internet or just a plain old marketer, everything now comes back to the Internet in one way or another. Even some public relations pros are learning a thing or two from SEO experts, and those SEO gurus are slowly becoming more and more like PR people. No matter what your position in marketing, there are tools and online applications that can help make your job a little bit easier.
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer.
During previous Twitter Chats we've talked often about all kinds of SEO and marketing lead generation issues, conversion and sales improvement tricks. But today we are going to talk about something different – The Force that drives your customers to become brand ambassadors and help you on every step of sales cycle.How do you find the most loyal users? How do you engage them to become your ambassadors and choose the light side of the Force? How do you retain your credibility.
Mobilegeddon. Mopocalypse. These terms show the panic some feel in the face of Google's mobile-friendly update, due to affect search results from April 21. This latest update was announced in February. It shouldn't have come as a surprise, because Google has been talking about becoming mobile-friendly for some time now. As the Google announcement pointed out, Google has continually adapted its algorithms to account for the fact that more people are using mobile devices.
When I first started out at my current company, I was faced with clients that were in industries that I knew nothing about — enter cloud servicing and lease software. My confidence as a writer suddenly went from a 10 to a 3. How was I supposed to write for these clients that I knew nothing about? How was I supposed to create content that would captivate their readers who were well-versed in this obtuse industry.
The search giant Google previously gave advice on site configuration and making pages viewable and even started indexing apps. But until now those changes have not, as far as we know, had any material impact on ranking and search engine optimization (SEO). That's all about to change.Google says: "Users will find it easier to get relevant, high quality search results that are optimized for their devices." This applies worldwide across all language groups.
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.We put in all the right meta tags, make sure that your page is about what you tell search engines it’s about in your description and generally try to streamline things so that spiders won’t be caught in traps or leave pages entirely.
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