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It‘s a relatively hard-to-define and heavily underutilized term, but micro-content is something that we all know and use on a day-to-day basis even though we not be aware that we have it in our lives. In a nutshell, micro-content can be defined as the opposite of long-form content.
Are you looking to create a website that will look great across differing devices and or screen sizes? Have you thought about creating your site using responsive web design? Wondering what in the world responsive web design is?In our fast-paced, technology-driven world, creating a website takes more than just slapping your logo on a web page and hoping your audience will be impressed by your great use of white space.
You have just graduated from college and are pumped to be out of school. However, after applying to hundreds of jobs, you only get a few interviews and continue to be unemployed.What can you do?I struggled through this process for six months. At first, I would skip anything and everything that had the word “internship” in it. Why? Because there is a lot of confusion around that term.Being an intern is usually associated with working for free, but this isn’t always the case.
With the explosion in use of digital and social media online, it’s not just brands getting in on the action with the end goal of reaching and engaging more Internet users. People like and you and me are waking up to the fact that we have the opportunity to create an impression through digital media that not only helps us in our careers, but also has added benefits for the company we run or work for.Building a compelling personal brand online is not something you can achieve instantly.
Every major election brings technological innovations never seen before in a political campaign. This presidential election will not be the exception. President Obama’s 2008 campaign wowed the world with his ability to harness the power of the Internet and social media to propel him into the White House. In 2012, Obama outdid himself by utilizing the tools offered by big data and analytics to trump Romney’s best efforts at running a more traditional campaign.
When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results.However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam. Since then, Google has experimented and launched several updates like EMD, PMD, LSI, Penguin,and Panda with anti-spam algorithms.
 Mobilegeddon has come and gone. Did your site landslide down the rankings? Did your online presence erupt like a volcano? Did your ranking shoot up like a shooting star?Okay – enough with the weather-related puns. In all seriousness, all the news surrounding Google’s most recent mobile-friendly update got me thinking. Yes, this is the type of thing copywriters think about in our spare time. Depressing, I know.
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table.There’s a better way.
When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.
You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere.The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well.
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