Mobilegeddon has come and gone. Did your site landslide down the rankings? Did your online presence erupt like a volcano? Did your ranking shoot up like a shooting star?Okay – enough with the weather-related puns. In all seriousness, all the news surrounding Google’s most recent mobile-friendly update got me thinking. Yes, this is the type of thing copywriters think about in our spare time. Depressing, I know.
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table.There’s a better way.
When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.
You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere.The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well.
Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing).Even for experienced marketers, it can be easy to leave key aspects out – and it’s understandable, especially since there are a lot of moving parts when it comes to putting together an effective page right out of the gate.There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others.
At a time when content should form a major part of your marketing strategy, it probably seems tempting to hit up websites like ODesk, Freelancer.com, or Outsource to find someone to write your content for you. Although this offers a cheap and time-efficient way out, nothing beats someone with experience, passion, or a willingness to learn your brand inside and out.
With the advent of smart technology (TV, cell phones and other portable devices), people are now more connected to each other than ever before. They can fast-forward ads, skip them or simply overlook them, making traditional marketing less effective by the minute. Therefore, marketers are now looking for a better way to interact with their consumers.Marketers now understand that it is time for content marketing to take its due place.What is Content Marketing.
One of the best ways to find new keywords is the Google AdWords Search Term Report. However, it’s not the only way. The Search Term Report shows what search queries triggered your ads and if they are not added as keywords yet, you can add or exclude them right then and there. What people search for on your own website and all the search queries that are not triggered by current keywords are two things the Search Term Report cannot provide.Here are five free and paid ways to find new keywords.
Now that Google’s latest update is in full swing, many business owners have either updated their websites to be mobile friendly, or are well on their way to making those changes. But what if you’re in need of an entirely new site? If you’re not design savvy, chances are you’d just hand over the keys to a third party, but there is a lot more to creating a new company website than slapping on a fresh coat of paint.