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Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing).Even for experienced marketers, it can be easy to leave key aspects out – and it’s understandable, especially since there are a lot of moving parts when it comes to putting together an effective page right out of the gate.There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others.
At a time when content should form a major part of your marketing strategy, it probably seems tempting to hit up websites like ODesk, Freelancer.com, or Outsource to find someone to write your content for you. Although this offers a cheap and time-efficient way out, nothing beats someone with experience, passion, or a willingness to learn your brand inside and out.
Here we are almost 20 years after Bill Gates published his famous essay, Content Is King, and he’s still right.
With the advent of smart technology (TV, cell phones and other portable devices), people are now more connected to each other than ever before. They can fast-forward ads, skip them or simply overlook them, making traditional marketing less effective by the minute. Therefore, marketers are now looking for a better way to interact with their consumers.Marketers now understand that it is time for content marketing to take its due place.What is Content Marketing.
One of the best ways to find new keywords is the Google AdWords Search Term Report. However, it’s not the only way. The Search Term Report shows what search queries triggered your ads and if they are not added as keywords yet, you can add or exclude them right then and there. What people search for on your own website and all the search queries that are not triggered by current keywords are two things the Search Term Report cannot provide.Here are five free and paid ways to find new keywords.
Now that Google’s latest update is in full swing, many business owners have either updated their websites to be mobile friendly, or are well on their way to making those changes. But what if you’re in need of an entirely new site? If you’re not design savvy, chances are you’d just hand over the keys to a third party, but there is a lot more to creating a new company website than slapping on a fresh coat of paint.
A well-designed website is a fantastic way for a small or medium-sized business to reach new customers and get a foothold in the marketplace. Of course, customers will have to find the website for it to be effective. As you are probably well aware, the modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
Are you overwhelmed? Do you feel like you need to be everywhere all at the same time? Do you start to wonder if anyone even cares about your tweets, posts and pins?Welcome to the new age of digital marketing.The good news is you’re not alone.
Do you know who’s competing for same search traffic as you? Are you surrounded by businesses with bigger names, larger budgets, or selling their products for less? The Auction Insights tool in Bing Ads and in Google can tell you whether your campaigns are in such a shark tank.
Sneakers became popular as early as the 1980s mostly due to basketball and hip-hop, making sneakerhead culture an indelible part of pop culture itself.There are casual fans of them who like good shoes. Then there are sneakerheads who are so into them that they can tell a genuine pair from a fake pair by just looking at them. Sneakerhead is a colloquial term for collectors and enthusiasts of sneakers; they don't just like them, but have a passion for them as well.