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A well-designed website is a fantastic way for a small or medium-sized business to reach new customers and get a foothold in the marketplace. Of course, customers will have to find the website for it to be effective. As you are probably well aware, the modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
Are you overwhelmed? Do you feel like you need to be everywhere all at the same time? Do you start to wonder if anyone even cares about your tweets, posts and pins?Welcome to the new age of digital marketing.The good news is you’re not alone.
Do you know who’s competing for same search traffic as you? Are you surrounded by businesses with bigger names, larger budgets, or selling their products for less? The Auction Insights tool in Bing Ads and in Google can tell you whether your campaigns are in such a shark tank.
Sneakers became popular as early as the 1980s mostly due to basketball and hip-hop, making sneakerhead culture an indelible part of pop culture itself.There are casual fans of them who like good shoes. Then there are sneakerheads who are so into them that they can tell a genuine pair from a fake pair by just looking at them. Sneakerhead is a colloquial term for collectors and enthusiasts of sneakers; they don't just like them, but have a passion for them as well.
If you run a business, you know you need a website, but do you know how to best use your website to get the attention of potential clients or customers? If you find yourself focusing mostly on its look instead of its SEO content, you are probably selling yourself short when it comes to search engine optimization.If you lack relevant keyword-related content, search engines are not going to rank your website, which means no one will find you.
Over the past few years, the role of social media in digital marketing has grown at an astronomical rate. And this channel shows no sign of becoming a less influential part of online business. Companies and individuals widely use it to expand their reach, to develop relationship with partners and influencers and to grab customers’ attention.So how can you get the most out of social media? What is the best way to incorporate them into your overall marketing strategy.
SEO is a critical component of any online marketing program. In fact, generally between 30% and 60% of website traffic comes from a search engine. Think about that! That is a big percentage of the online marketing portfolio. In addition, SEO spills over into so many other areas; general IT planning, SEM, CRO, you name it. But when it comes down to it, some people have a hard time recommending an SEO company. In this post, I cover why and I think you will be interested in the reasons.
In the agency world, client churn is inevitable. For various reasons, accounts are moved in-house or passed to other agencies.Needless to say, it stinks when it doesn’t work out and the account is moved away from your agency. The best thing to do in this situation is to continue to be helpful and as pleasant as possible throughout the transition.Here are four tips for a harmonious transition.
If you’re reading this article, I’m willing to bet you have an attribution problem.I’m basing this entirely on the fact that attribution is one of the biggest issues and conversations we have with the majority of our clients.Unfortunately, the result of those conversations is often “agree to disagree.”Why are marketing teams so inclined to stick with their current system in lieu of exploring attribution in a way that is more accurate and more insightful.
Not seeing the results you want from your Facebook ads? Then it’s probably time you looked a little more closely at the words you’ve been using in them.And while you don’t have to be a professional writer to create Facebook ads that convert, following the formula below will help your ads attract more attention and convince your target audience to perform the action(s) you desire.Let’s get started!(Side note: For this post, I am referring specifically to Desktop News Feed ad copy.