If you run a business, you know you need a website, but do you know how to best use your website to get the attention of potential clients or customers? If you find yourself focusing mostly on its look instead of its SEO content, you are probably selling yourself short when it comes to search engine optimization.If you lack relevant keyword-related content, search engines are not going to rank your website, which means no one will find you.
Over the past few years, the role of social media in digital marketing has grown at an astronomical rate. And this channel shows no sign of becoming a less influential part of online business. Companies and individuals widely use it to expand their reach, to develop relationship with partners and influencers and to grab customers’ attention.So how can you get the most out of social media? What is the best way to incorporate them into your overall marketing strategy.
SEO is a critical component of any online marketing program. In fact, generally between 30% and 60% of website traffic comes from a search engine. Think about that! That is a big percentage of the online marketing portfolio. In addition, SEO spills over into so many other areas; general IT planning, SEM, CRO, you name it. But when it comes down to it, some people have a hard time recommending an SEO company. In this post, I cover why and I think you will be interested in the reasons.
In the agency world, client churn is inevitable. For various reasons, accounts are moved in-house or passed to other agencies.Needless to say, it stinks when it doesn’t work out and the account is moved away from your agency. The best thing to do in this situation is to continue to be helpful and as pleasant as possible throughout the transition.Here are four tips for a harmonious transition.
If you’re reading this article, I’m willing to bet you have an attribution problem.I’m basing this entirely on the fact that attribution is one of the biggest issues and conversations we have with the majority of our clients.Unfortunately, the result of those conversations is often “agree to disagree.”Why are marketing teams so inclined to stick with their current system in lieu of exploring attribution in a way that is more accurate and more insightful.
Not seeing the results you want from your Facebook ads? Then it’s probably time you looked a little more closely at the words you’ve been using in them.And while you don’t have to be a professional writer to create Facebook ads that convert, following the formula below will help your ads attract more attention and convince your target audience to perform the action(s) you desire.Let’s get started!(Side note: For this post, I am referring specifically to Desktop News Feed ad copy.
All social media platforms today are flooded with content; much more content is being produced than can be digested. Every moment, a user faces an overwhelming diversity of information and is constantly making choices: what to pay attention to and what to ignore. So you need to provide users with a really good reason to choose your post over others! It will take some time, effort and creativity to present your content in the best possible way.
Guest blogging is definitely a dead end in terms of link-building. Don’t resort to guest spamming in hopes of getting links without putting some effort into content creation; and don’t be unscrupulous when selecting websites to post on.But good content still matters. So keep calm and continue guest blogging. Check out this recap of our last SEMrush Twitter Chat with the amazing and charming guest expert Amberly Dressler, Managing Editor of Website Magazine.
Now that #Mobilegeddon has arrived, it’s time to make optimizing the mobile experience an absolute priority. At the end of 2014, mobile usage had surpassed desktop usage for the first time. Some 60% of digital media is now consumed on smartphones and tablets, a figure that is up 10% from a year ago.
Blink… blink… blink. The cursor blinks back at you mockingly as you stare into the blank white screen of your computer, trying to imagine what content to create that will magically capture your audience’s interest and catapult you to the top of the search engines.How many times have you found yourself staring at your screen trying to think of what to create next.