Now that #Mobilegeddon has arrived, it’s time to make optimizing the mobile experience an absolute priority. At the end of 2014, mobile usage had surpassed desktop usage for the first time. Some 60% of digital media is now consumed on smartphones and tablets, a figure that is up 10% from a year ago.
Blink… blink… blink. The cursor blinks back at you mockingly as you stare into the blank white screen of your computer, trying to imagine what content to create that will magically capture your audience’s interest and catapult you to the top of the search engines.How many times have you found yourself staring at your screen trying to think of what to create next.
College graduation season is upon us! Join SEMrush for New Grads Week, which features Q&As, podcasts, blog posts and surveys on how technology has changed in our personal and working lives since we left school. Join the conversation on social media with #NewGradsWeek.It feels like I graduated from college just yesterday. Six years sure does fly by! Social media and content marketing has undoubtfully evolved since I was searching for my first full-time job.
Most people who know me understand I’m pretty laid back. I like to just see what happens throughout life in most respects. I left school, went to Sixth Form, realized it wasn’t for me so left after six weeks, got on board with a business apprenticeship and from then on practically fell into jobs. In fact, with the exception of a placement within the first few months of my apprenticeship, I’ve never really had an interview.And I’ve always been happy with this approach.
Guest blogging has been somewhat abused in recent years, until Matt Cutts, the previous head of the spam team at Google, announced that it was to be banned for SEO purposes. Before that, we saw a lot of fluff around the web which were created purely for link building and offered very little in the way of useful information. I still get plenty of requests to post guest blogs daily and the vast majority of these are searching for a link; they’re very easy to spot.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts.
A proper SEO strategy backed by a perfectly optimized PPC campaign is necessary to drive targeted traffic to your website. After all, that’s what everyone is trying to do. While it sounds simple in theory, we all know that getting traffic to our site alone is not enough. You need to convert visitors into leads and sales if you want to boost revenue and profits. Herein lies the challenge for present day digital marketers.
Whether you call yourself a content, digital, Internet or just a plain old marketer, everything now comes back to the Internet in one way or another. Even some public relations pros are learning a thing or two from SEO experts, and those SEO gurus are slowly becoming more and more like PR people. No matter what your position in marketing, there are tools and online applications that can help make your job a little bit easier.
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer.