Is there anything more disappointing than traffic that doesn’t convert into sales? (Well, more false rumors about a "Friends" cast reunion would be more disappointing in my book.)Anyway, if we can’t bring the best sitcom ever back to life, at least we can analyze our traffic and take steps to raise our conversion rate. What a consolation prize!Enjoy this recap of SEMrush Twitter Chat #11, “SEO Traffic: Converting Visits to Sales.
When analyzing backlink profiles, one deals with data on the distribution of referring domains, anchor texts, PageRank or linked landing pages. However, working with so much varied data can make it difficult to determine results, which can hinder both the decision-making process and overall improvement.To help with this task, Google provides Fusion Tables, an experimental data visualization tool that can prove extremely useful when analyzing backlink profiles on sight.
A warning to SEO agencies involved in digital marketing: the online trend is to offer more user control. Here’s an indicator.Gradually we’re passing the age of television advertisements. Last year cable television spots were outspent by online ads, and Forbes declared we’d embarked into the age of paid digital, where advertising is now worth over $42 billion dollars, or almost two-thirds of the approximate $66 billion dollars spent on cable and broadcast television combined.
Hello, dear SEMrush Blog readers!We’re all back from the holidays and ready to rock! I was on vacation for a week, but now I’m back with a new Twitter Chat recap. Our first SEMrush Twitter Chat of the year is dedicated to very interesting topic – brand awareness.Please enjoy this new recap with great tips from our participants and our special guests from Mention — a great web tool we use every day and absolutely can’t live without!
If traffic to your website has been falling, your search engine rankings may be the cause.Updates rolled out by Google over the past few years have caught many website owners off guard and SEO activities that once helped websites to rank better can now earn you a penalty. Here are seven of the SEO practices you should stop instantly.
Headlines are to your blog posts, as covers are to books. Everyone tells you not to judge a book by its cover, but they do it anyway.Everyone also judges your blog posts by their headlines.Why wouldn’t they?There’s more content published than ever before, and people scan headlines to see if something is actually worth their time to read.So it makes sense that writing the best headlines has never been more important: Last month, 6 million posts published on WordPress alone. That’s like 1.
I am an odd duck in the SEO community. I have been an information architect for 16 years and focused on search engines for the last seven of those years. This puts me squarely in the SEO and UX camp, and highly suspicious of Google from both. My goal in life, my mission, my jihad is to bridge the gap between SEO and UX so we can make the decision of what’s relevant away from the algorithms and restore it to humans, us, you and me.
Shares are usually a hot commodity in the world of blogging. But it is often forgotten that the biggest impact on the performance of a blog post happens within the first hours of the blog post being published. The only guarantee that any blog post is shared anywhere is to share it yourself and generate the initial sharing flare.Therefore, the #1 rule to get more shares it to share the blog post yourself — instantly.
They say you always remember your first time. I did not even notice mine. It was only the second time when I noticed something was different. It took me a moment, but then it hit me — I was searching Yahoo, not Google.Firefox had updated my default search engine.I knew this day would come.
This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post.The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.