Effective websites try to steer user behavior toward desired outcomes while gathering behavioral data. This data, in turn, allows for adaptive changes on a website that will better steer users.Behavioral data is, of course, directly connected with user intent. Understanding what type of person your customer is through the actions is what allows you to predict what path they are likely to take on your site.
A few weeks ago, fellow contributor Paul Bliss wrote an article about why black hat SEO is awesome. It got me thinking that there is no winning in our current state.Search engines dole out punishment indiscriminately either on a massive scale with massive algorithm changes (Panda, Hummingbird) or on an individual site basis with trial in absentia (Penguin). The search engines do not want any SEO beyond what they themselves develop. So, anything we do as a community is bad.
It can be really easy to get sucked into only focusing on a few main keywords in your SEO efforts. However, if you slip into this habit you will lose out on a great deal of opportunity. The reality is there are hundreds of other long tail keywords related to your business that people are searching for.Smart marketers will not only focus on the main keywords, but also identify opportunity for rankings in less-competitive long tail keywords that can add up to big gains.
Once I watched one video with Heather Lutze, speaker, CEO and expert SEO trainer, I couldn’t stop. She is inspiring, funny and smart.Also, it’s not very often you hear the words “pain” and “love” when somebody is talking about the Google SERPs. But for business, these words mean a lot since everyone knows the disappointment from mistakes and the joys of success.Today, Heather Lutze shares this “pain” and “love” with us, and her vision of a super hero.
Today, Google announced the expansion of its Product Listing Ads program. Shopping Campaigns is now available for all online merchants.Shopping Campaigns has been in beta since October, and is a new way to structure Product Listing Ads in the AdWords login.
I was Googling for presents for Valentine’s Day last week. As I searched, I thought about how hard it must be for retailers to fight for positions in the SERPs for certain holidays.So, I spent a romantic Friday evening trying to find the ”winners” of the Valentine’s Day race, and understand how they did it. (I hope you had more interesting things to do, by the way :)) I think this post will be interesting for those who didn’t have a chance to use SEMrush for competitors’ research.
Most Web businesses depend on Google Analytics or some other form of tracking. If you have a Web business and you aren’t tracking conversion and engagement, and understanding your demographic among other things, you should be! Analytics is a great, free way to do all of it.But now, Google is asking whether you want to upgrade your Analytics tracking for one or all of your properties to Universal Analytics. Should you? What new information will you receive, and is it really worth the effort?
Consumers have seemingly infinite options when it comes to reading content, whether in the form of written posts, images, videos, or micro blogs. The job of the content marketer — getting consumers to read and assimilate your content into their daily lives and habits — certainly isn‘t easy. And without close management, it can start taking over your life.
Great SEO specialists are like Renaissance men and women – knowledgeable, with many talents. Today, we found one to generously share his story with you on the blog!David Amerland, journalist, advisor and author, talks about the mistakes we face in life and in SEO, and the lessons we can learn from them.Your book "Google Semantic Search" is a bestseller. What can you tell us about it? What do you like most about the book.
Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.