The SEO, SEM, PPC and Content Marketing Blog - Semrush

Top Trending Google Searches 2021

Top Trending Google Searches March 2021

Want to know what is the most searched thing on Google? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database of 20 billion keywords in March 2021 and covers the US and Global search volume for Google search terms.

May 05, 2021Keyword Research 8 min read
importance of seo
We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities.
SEO Case Study:
marketing research process
Websites with the Greatest Traffic Growth
Process automation guide
most visited websites
article writing
marketing funnel
competitive landscape
social media tools
local seo solutions
how to do market research
content strategy
What is Semrush Site Health?
yoast seo
swot analysis examples
google advertising

PPC

9 min read

What’s Google Advertising? A Guide to Google Ads

Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
Michelle OfiweApr 17, 2021
20+ SEO Experiments to Get More Organic Traffic
testing SEO easy way
add business to google
Lead generation strategies for marketing agencies
market research
Trends in SEO That Are Being Affected by PR in 2021
How to Use Semrush Social Media Tool for Every Platform
Competitive matrix
SEO Analysis Increase The Global Classroom Community Visibility
How To Prepare for Core Web Vitals Update

Data Studies

8 min read

How To Prepare for Core Web Vitals Update in 2021 [Study]

Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.
Aoife McIlraithApr 07, 2021
Track SEO in Multiple Cities

SEO

6 min read

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.
Luke HarselApr 05, 2021
Optimizing Your Content Funnel in 2021: The Top 3 Challenges
Featured Snippets Drop
what is an infographic
knowledge graph
branded content

Marketing

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
wix vs. wordpress
Google Algorithm Updates
Pageviews
how to write a blog
Google Knowledge Panel
Agency Project Management Software: 15 Main Features to Look for
content creator
social media calendar
Semrush IPO: Founders Letter

Semrush News

2 min read

Semrush IPO: Founders Letter

Semrush IPO story from founders. 60 years of dreaming for Oleg and Dmitri and how this dream became one of the leading online visibility management SaaS platforms, your solution for marketing actions and a stock-market success.
Oleg ShchegolevMar 25, 2021
top level domain
How to measure SEO share of voice on Semrush
what are amp pages
press-release
HTTP status codes
url parameters
Google Local Services Ads
Google Maps Marketing
alt text
competitive intelligence
Competitor Analysis
How to Use Semrush for Keyword Research
7 Great Examples of Financial Copywriting
semrush-seo-reality-show-episode-1
Search trends: mobile vs desktop
Measure core web vitals with Semrush
featured snippets
technical seo audit

SEO

32 min read

How To Perform a Technical SEO Audit in 15 Steps

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.
A.J. GhergichFeb 26, 2021
SEO report guide

SEO

16 min read

The Anatomy of the Perfect SEO Report

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
Melissa FachFeb 26, 2021
rich snippets
organic keywords
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
competitor analysis
local business seo

Local SEO

15 min read

Local Business SEO Tips and Tactics

Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and local organic search is an important part of getting those leads. In this guide, I’m going to walk you through the most important success factors for both Google Maps (the local map pack) and local organic search.
Blake DenmanFeb 18, 2021
Keyword Research
what are serps
semrush-seo-reality-show
7 B2B Writing Tactics You Can‘t Miss
what are stop words
Expose Competitors With Semrush Domain Overview
what are buyer keywords
Meta Description Guide
local seo keyword research

Local SEO

20 min read

How To Do Local SEO Keyword Research In 2021

You can spend a little bit of time doing local keyword research and get some top-level information rather quickly, or you can go deep and get just about everything you can think of for a full-fledged strategy. In this post, I‘ll help you develop a local SEO keyword research guide to set you up for future success.
Blake DenmanJan 28, 2021
what are semantic keywords

SEO 101

6 min read

What Are Semantic Keywords? SEO for Beginners

Learn more about semantic keywords and why they’re an important part of any SEO strategy. In this guide, we‘ll break down what semantic keywords are and how they help support your content creation. We‘ll even give you some tools that can help you with your research, so you can find semantically related keywords.
Erika VaragouliJan 28, 2021
digital shopping performance
Why Local Links May Reign Supreme

Local SEO

6 min read

Why Local Links May Reign Supreme

Local links are becoming more and more important for local businesses. Read through this breakdown to learn more about some of the experiments I did to monitor performance when sites receive local links and you‘ll understand more about why local links (may) reign supreme over other important factors for small-to-mid-sized local businesses.
Blake DenmanJan 27, 2021
Keyword Strategy

Keyword Strategy: How To Get the Basics Right

Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business. It‘s as simple as that, but something that‘s often overlooked, and in this guide, we‘re going to dive deep into what this is, why you need one and how to get the basics right.
Erika VaragouliJan 27, 2021
Guide to Keyword Search Volumes
What Are LSI Keywords

What Are LSI Keywords and Do They Matter?

LSI keywords are a point of contention within the SEO community, and it’s easy to get confused about what these are and whether they’re something that actually helps your website to rank higher on Google or not. And in this guide, we’ll take a deep dive into the topic and answer commonly asked questions.
Connor LaheyJan 27, 2021
Top YouTube Searches
Keyword Optimization Tips
Mobile Keyword Research Guide
How To Do YouTube Keyword Research
Best YouTube Keyword Tool

SEO

6 min read

5 Best YouTube Keyword Tools for 2021

YouTube is a search engine that uses an algorithm to rank videos. Learn about the YouTube algorithm and how to discover ranking keywords. We‘ll offer you advice on the best YouTube keyword tools to help you create a content strategy that matches your search intent. Read through our guide to learn more about the best YouTube keyword tools.
Erika VaragouliJan 21, 2021
api for business
How To Find Related Keywords

How To Find Related Keywords and How To Use Them

In this guide, we‘re going to walk you through a number of different ways to find related keywords and take a detailed look at how to use them effectively as part of your SEO strategy. We‘ll share the tools that you can use to find these related queries and where to use them within your content strategy to drive growth.
Erika VaragouliJan 20, 2021
Content Writing: How To Write and Order Different Types of Content
What Is Keyword Difficulty
low competition keywords
Content Marketing Statistics
What Are YouTube Channel Keywords
A Guide to Amazon Keyword Research

Amazon

10 min read

Amazon Keyword Research: An In-Depth Guide

In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account.
Connor LaheyJan 12, 2021
a/b testing
JavaScript SEO

Advanced SEO

11 min read

JavaScript SEO: An In-Depth Guide

One of the commonly talked about challenges amongst the SEO community is getting Google to index JavaScript content, and in this guide, we‘re going to teach you everything you need to know about JavaScript SEO, looking at common problems and solutions and helping you to understand how search engines crawl, render and index content that‘s generated in this way.
James BrockbankJan 05, 2021
New Era of SEO A/B Split Testing with SplitSignal

SEO 101

5 min read

SEO A/B Split Testing 101

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.
Rich BarnettJan 04, 2021
Log File Analysis for SEO

Advanced SEO

8 min read

An In-Depth Guide to Log File Analysis for SEO

Your website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.
Erika VaragouliJan 04, 2021
Google Trends for Keyword Research
On-Page SEO
How to Get Google to Index Your Site

Technical SEO

7 min read

How to Get Google to Index Your Site (Faster)

If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important. It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed.
Amanda MilliganDec 28, 2020
Editors' Choice

27 Free (and Paid) Local Business Listing Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date.
8 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
17 min read
importance of seo
yoast seo
20+ SEO Experiments to Get More Organic Traffic
testing SEO easy way
SEO Analysis Increase The Global Classroom Community Visibility
Track SEO in Multiple Cities

SEO

6 min read

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.
Luke HarselApr 05, 2021
marketing funnel
branded content

Marketing

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
Target Audience for SEO

Marketing

8 min read

How To Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.
Connor LaheyDec 09, 2020
article writing
content strategy
Optimizing Your Content Funnel in 2021: The Top 3 Challenges
how to write a blog
content creator
press-release