As a startup entering “super-growth” last year, my company, L&T Co., started hunting out the best tools to help us manage our content, clients and writers in a more efficient way. We found two that have not only proven indispensable to us, but will help any marketing department or agency boost productivity, motivation, and most importantly, offer clients as much transparency into the daily workflow as you wish.
Ever since I became involved in the SEO industry, my focus has always been on content. I didn’t come to the industry from a communication background (although I’ve always loved reading and writing), and didn’t hear SEO ‘gurus’ or ‘masters’ all saying that you need to focus purely on great quality content (in fact, it was usually the opposite — huge volumes of backlinks are good, mmkay!).Yet I’ve always had this belief that content plays a vital role in SEO.
Every local business needs a local SEO strategy. Do you have tested local SEO techniques in place for your local business? If you’re not, you’re not alone. Most of the local businesses that I meet with in a given month have not thought about their mobile SEO strategy let alone their local SEO strategy.SEO is a pretty complicated beast.
Over the last ten years, marketing strategy underwent a drastic change thanks to the saturation of social media, smartphone and tablet technology, and refinements in semantic search. Marketing has evolved from delivering a high-pressure sales pitch to building a trust relationship between brands and customers. There's often no immediate result to point to on a growth chart.That can be a problem for marketers. How do you prove your worth.
Today, I am going to show you the exact keyword research method I used to rank a medical e-commerce site for multiple high volume search terms.We’re not talking about slouch keywords, either. Some of these keywords have over 3,000 searches per month. Not to mention, they now outrank authoritative medical websites like Mayo Clinic and WebMD.No link building, no paid traffic, no social media, no dark-colored hats.Don’t get me wrong, I am a BIG advocate of link building and content promotion.
The technical side of SEO is something that I always find interesting and am always learning more and more about. Recently as SEO has developed, following Google’s Algorithmic developments, the technical side of SEO has become a much more important area of focus. You can tick all the On-Page SEO Checklist boxes and have the most natural and authoritative link profile but compromising on the technical areas of your sites SEO strategy can render all that effort useless.
Let's face it, anyone can spot an old, ugly web design, and users may reward you by hitting the back button and visiting one of your competitors’ sites. According to industry experts, a website should be re-designed at least once every four years, which may come as a surprise to you. In fact, some experts even recommend a fresh design every two to three years in order to really stay up to date with all device screen sizes, new features, etc.
In the digital era, few sites are more powerful than YouTube. As the number one video site, second-most popular search engine and third-most trafficked website on the entire Internet, YouTube is the place to be.Smart business owners know that they can connect with current and potential customers by creating engaging and informative YouTube videos. Creating great video content is just the first step, though.
The first step to ranking in search engines is to have a webpage that is optimized with great SEO practices. Building your webpage to be SEO-friendly is an art and that is why we want to provide you with this in-depth look at the anatomy of a perfect SEO page from head to toe. You see what I did there?The basis of this article centers around being able to rank higher in search engines, and to do that, you have to pick the correct keywords to rank.
Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger.The first step in recovering from a large drop in rankings is identifying what type of penalty you have.