They say you always remember your first time. I did not even notice mine. It was only the second time when I noticed something was different. It took me a moment, but then it hit me — I was searching Yahoo, not Google.Firefox had updated my default search engine.I knew this day would come.
This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post.The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.
There were many hot topics in SEO in 2014.We worked hard to create a list of the best SEO blog posts that caught our attention during the year. There was a lot of good content out there, but we did our best to stick to the top pieces we came across in the last twelve months.Here is our ultimate list of the top digital marketing blog posts for 2014.
I’ve been using videos to market our startup Process Street for the last few months and have been getting some great results with video bringing in a steady flow of views, leads and customersNow you might already be aware that video is an important marketing tool in today’s online world, that’s why products like PowToon exist, but the way I use video might be a little different.
What is Search Engine Saturation?Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results.Search engine saturation is a tactic used not only in lieu of high ranking results, but also in conjunction with them; providing the searcher with multiple opportunities to reach your site.
Location, location, location!This is one of the quintessential business statements that is as true today as it was when it was first uttered. The difference between then-and-now is the context for why it’s still true.Originally it was meant to describe the natural foot traffic of a city. If your retail operation was off the beaten path, there would be no foot traffic, and thus none of that traffic would ever convert to customers.
Backlink auditing has been a vital tool in any good online marketer's arsenal for a good number of years now. It’s a diverse practice that can be utilized throughout a campaign for various reasons, whether that be proactive clean up, penalty recovery, or competitor analysis.Auditing your own, a client’s or a competitor’s, backlink profile is all well and good. But without a complete dataset, you could be wasting your time and effort and not getting the results you really desire.
Hello dear SEMrush blog readers!How did you like the recent SEMrush Twitter Chat “How to spy on your competitors for your own success?”I think it really was a good one – very informative, dynamic and even record hitting. The statistics speak for themselves. Seriously, every Twitter Chat is getting better and better, and it’s all because of you – our participants! We want to thank you for your interest and for all the great insights that you share.
Since gaining access to a paid SEMrush account 11 months ago, it’s slowly become one of my favorite competitive insight tools. I use it to analyze everything from keyword rankings, international market share, to overall paid and organic visibility in Google for clients and competitors.In this post, I’m going to show you how to use data from SEMrush’s Chart tools and Google Sheet’s motion charts to help you tell a visually compelling story.
It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations.Just as with all innovations, these require some time, attention and experimentation to get used to.