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URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good.What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).There are many different shortener options, and all come with different features.
In the weeks since Google’s Hummingbird update, SEOs from around the Web have been trying to figure out what the heck it was all about. Most of us saw no appreciable change in rankings, up or down. And we know it has to do with speed, but now we’re learning that it also has to do not just with semantic search, but with “entity-based search.”What does that mean?
In their attempt to stop spammers from unfairly dominating the SERPs, Google has pushed out major changes to the algorithm (Hello Penguin 1.0, 2.0, and 2.1!), as well as rewrite some of the Webmaster Guidelines to categorize more types of links as “unnatural.”For instance, anchor text in online press releases is out, as are "DoFollow" links from guest blogs.
For a couple of years now, I’ve been watching Google’s activity in terms of Web spam. Of course, their actions to stop Web spam started a long time ago. Some of us noticed it (mostly SEOs), but everyone started really noticing about the time “Panda-guin” devastated many well-known websites.No longer would link wheels, blog networks, sidebar anchor text links or duplicate content be tolerated.
If you are in a competitive industry such as iGaming, consumer finance, spread betting or property, you will engage in link building. However, there is a high budget required for this task. And how do you plan the use of this high budget to get a good result? This is where link planning comes in.At 90 Digital we plan links based on competitor analysis to build the optimal link profile for your website.
Remind me: Why am I following this company’s Twitter account, exactly?If your business’ Twitter followers find themselves asking this question, it’s probably not a good omen for the quality of your social marketing campaign. If your followers can’t formulate a snappy answer, it’s probably more dire.Nobody likes to see their social media feeds clogged with pointless promotions and endless drivel.
Have you drunk the social signals Kool-Aid?It seems that more and more SEOs are moving away from building links...and replacing them with pins, likes, Google +‘s and tweets.I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.To test my assumptions I decided to comb the web to find case studies that could help give me (and you) some guidance on this controversial subject.
Heard all the stories of sites being penalized by the Google Panda and Penguin algorithm updates? Unsure of what type of link building to undertake? Then this guide is for you!This guide is for affiliates and major businesses alike, both large and small. There’s something everyone can take from this.So, continue reading to find out how to maximize your link building, and get more traffic.
Recently, Google announced they will be changing all searches to encrypted search within the next few months. Soon there will no longer be keyword data in Analytics packages. This change has left the online marketing industry stunned and devastated, as they flounder to understand how to recover from such a massive loss of data and, consequently, insights into their consumers and target audience.Regardless of Google’s intention, this change is irrevocable.
I have been online a long time, and in that time, I’ve seen tons of change — in SEO and on the Web, in general. But over the past few years, the changes are pointing us in new directions that nobody could have predicted, even seven years ago.Social media has become not just an adjunct to, but an integral part of any SEO plan. Participation in certain areas has become important, IF you want to rank with the Big Dog. Which, today, is Google.

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