Twenty percent of global web traffic takes place on mobile, and nearly 50 percent of all searches on Google have local intent. Businesses need to get serious about local search.Demand for local SEO has skyrocketed, and it‘s the big-box enterprises that are taking advantage of some of the more creative tactics that provide meaningful location signals to search engines. To anyone involved in marketing these statistics likely come as no surprise.
I have always been deeply suspicious of PageRank and the model that the site with the most in-links wins.Sure, it was fun to spam blogs with gratuitous comments and watch a page on sub-prime loans for gas stations rise on the SERP like a card from a magician’s deck. The month-end Google dance was some kind of cheap fun as the three top pole sitters bounced around like the steel ball on a roulette wheel before inevitably settling back into their rightful place at the top of the results.
Search engine optimization and search engine marketing are two concepts that are often connected in the minds of many small business owners. While some of the strategies of SEO and SEM are interchangeable, each of these marketing arenas requires its own unique approach.The world of SEO and SEM has seen a massive amount of change even within the past few years. The SEO techniques and shortcuts that might have worked in 2007 are no longer effective.
If you’ve ever played an organized sport, you may remember the days of sitting in a locker room staring at a chalkboard (just the pure thought of a chalkboard makes me cringe now) as your coach went over the game’s moments of strengths and weaknesses.I played basketball and my team wasn’t anything special. But I remember very vividly that if we forgot about the basic fundamentals of the game, nothing else would go our way.
We've all been there. You click on a link and wait expectantly for a website to load.You begin impatiently tapping your fingers on the desktop, and then you simply click back to your initial search results. Put it down to short attention spans, but when people click on a search result, they expect instant gratification.The longer a site takes to load, the more likely it is for someone to hit the back button and choose another link from the search results.
Inadequate customer traffic and lack of sales conversions are the key issues that trouble most e-commerce websites.In spite of increasing global competition, it is very much possible for e-commerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy. This will help you to pull more customers, and also ensure that these customers stay with you until they make a buying decision.
As an SEO tools junkie, I must confess that I’m addicted to SEMrush. No, I’m not being paid to write this, nor am I under duress. I’m nothing more than a super satisfied user and brand ambassador. I spend a lot of time searching for great tools to add to our arsenal, and SEMrush is one of my personal favorites.At Gryffin Media, SEMrush is our go-to tool for many of our internal processes. From SEO reports to social media audits and more, SEMrush is a fundamental part of our work flow.
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session.What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience.Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community.
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an e-commerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.