4 min read
SEO Split-Testing Case Study: Should You Add an Emoji to the Title on Recipe Pages?
We added an emoji to the title on the recipe page of the marketplace website. What do you think the result of the test was?Brian MoseleyAug 25, 2021
The SEO, SEM, PPC and Content Marketing Blog - Semrush
![SEO Split-Testing [Case Study]](https://static.semrush.com/blog/uploads/media/20/fe/20fe52a406e7cf85fbb461e66716d98f/splitsignal-case-study.svg)
2 min read
SEO Split-Testing [Case Study] “Removing Breadcrumbs on Product Pages”
Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.Brian MoseleyAug 20, 2021
6 min read
HTML Tags List: HTML Cheat Sheet
In this guide, we break down how HTML tags work, how to use them, and the most common tags you need to know.Erika VarangouliAug 20, 2021
4 min read
First Input Delay (FID) and Total Blocking Time (TBT) Explained
Alongside Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), First Input Delay is one of the three core web vitals Google is emphasizing in its Page Experience Update rolled out in Summer 2021.Luke HarselAug 19, 2021
6 min read
2021 Core Web Vitals Update: Assessing the Initial Impact
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the analysis of all the retrieved data.Aoife McIlraithAug 17, 2021
12 min read
How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.Paul PaquinAug 14, 2021
Editors' Choice
16 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyApr 25, 2024
7 min read
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.Brenna KellyMar 19, 2024
18 min read
Keyword Research for SEO: What It Is & How to Do It
You can do keyword research by looking at search suggestions in Google or using a keyword research tool.Rachel HandleyFeb 28, 2024
12 min read
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Carlos SilvaFeb 16, 2024
7 min read
How to Check Website Accessibility in 2024
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.Luke HarselFeb 14, 2024
14 min read
What Is Technical SEO? Basics and Best Practices
Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.Tushar PolFeb 08, 2024
7 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
9 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.Tushar PolMar 19, 2024
8 min read
Banner Ad Sizes: How to Choose the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanMar 18, 2024
9 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanMar 14, 2024
Competitor Intelligence & Research
20 min read
What Is a Competitive Analysis & How to Do It (With Template)
Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.Kelly LyonsDec 14, 2023
12 min read
What Is Ecommerce? A Beginner’s Guide to Online Business
Ecommerce, short for electronic commerce, involves buying and selling goods and services online.Marilyn WilkinsonDec 13, 2023
7 min read
10 Small Business Trends for 2024
Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
16 min read
Major 2023 Semrush Updates: Get Results with the Help of New Features
We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.Anastasiia YashchenkoDec 13, 2023
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/e2/98/e29828933ff834e1c7074b99d9d0e81b/74cff272e413c579ca36a02761b14617/companies-spend-the-most-on-advertising.svg)
7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023
![Advertising Trends: CPM Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/88/08/88084dec367a2a9f6ce1ca2881ffdd7e/45eaac9207cb53609be763aa9bde7fef/adclarity-data-study-3.svg)
4 min read
Advertising Trends: CPM Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/88/6b/886b183b813623522c14ab6d85846fdd/d9aac442306f4c67b9b749a90ebbc21b/adclarity-data-study-2.svg)
6 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.Carlos SilvaDec 23, 2022