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Remarketing is a paid search strategy that continues to blow my friends' and family's minds."Look!" they exclaim. "How did they know that I was wanting a purple duvet cover?"It's at that point I explain remarketing to them and how cookies track your browsing history.The idea of remarketing is enough to make any marketer excited. But when actually put into practice, the theory is much better than what actually happens.
Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
Today, I had someone ask me how to become an SEO because she owned a copy shop. They do websites on the side, and wanted to sell SEO services to her clients. My first thought was to tell this woman to get a prescription for Xanax before she did anything else. As we all know, becoming a competent SEO doesn’t happen overnight, and it can be completely frustrating!And think about it: to really learn all the ins and outs of SEO is virtually impossible, and why there are SEO specialists.
Last year, I was working with a client whose site was routinely ranking in the 4-8 spots on Google for their #1 keyword, a solid showing for any brand. Their organic traffic was pretty steady month to month, so they were trying to find ways to increase new visitors to the site.My suggestion? Let's look into some slightly different, yet related, avenues where we can build up their organic presence to reach more potential customers.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age?Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
I love guest blogging. After 12+ years doing website and web marketing, I can honestly say it’s easily the most fun I’ve had. It’s creative, it’s collaborative and it’s effective.There are three main reasons I guest blog: search benefits, social media benefits and branding. To attain these benefits, it’s ideal if the host blog meets three criteria. 
Hummingbird, Panda, Penguin and all the other Google algorithm iterations and tools are seemingly designed to make SEOs anxious.Guess what? It’s totally working.I just read an article that said link building may be going away and that Hummingbird is starting to show signs of that. Google may no longer be counting links as part of its algorithm. Can that be true? Hmm...So, what’s Google up to? Are they legitimately trying to send all SEOs into a tailspin, or just get rid of us entirely?
McKay Allen is the Content Manager at LogMyCalls, the editor of Blog.LogMyCalls.com and the host of the popular LogMyCalls Marketing Webinar Series. Today, he discusses the right ways and wrong ways to use call tracking.McKay addresses how it works, and the misconception that call tracking can harm SEO.
Ian Cleary (aka The Social Media Tools Guy) is the founder of RazorSocial, an award-winning blog on social media and technology. Today, Ian talks about social media marketing tools and his 2014 social network predictions.What tools are you using to measure social signals and their impact?I don't measure social signals in relation to SEO. I have set up goals in Google Analytics and I measure traffic that comes in from social channels and the resulting conversion.
With the state of search in the content basket, we have to provide well-written, engaging content for people in our niche. Think about The Huffington Post or Wired, or even Seth Godin’s blog. What is it about them that makes people go there, day after day, to read the content?Does the thought scare you? It shouldn’t. You don’t have to be Seth or Arianna to have a willing audience. You just have to write more than pap.

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