Google has been shooting down sites left and right with Penguin penalties due to a variety of factors, but one thing that has become clear to many online marketers and link-builders is that Google is no longer tolerating low-quality links and content. To keep yourself ahead of the game, you have to make sure you are building your links alongside valuable content.
With the recent changes to the Google Webmaster Guidelines, white hat link building has gotten stricter than ever. In addition to adding nofollow links to online press releases and guest blog posts, Matt Cutts also recently went on the record saying that links from widgets and infographics should also be nofollow.
How do you know if your B2B website is a success? You can judge it by a number of criteria, such as the amount of traffic you’re getting from new visitors. But the most telling benchmark should be the number of leads generated. If you’re not getting many leads from your site, it may be missing one of these seven key elements for modern web design.
Google’s Patrick Thomas Announced as Keynote Speaker!SES San Francisco returns this September 10-13 with a completely renovated agenda that features 5 new tracks focusing on paid, owned, earned, business intelligence, and integrated marketing. Led by industry practitioners and innovators, the SES educational program is designed to help marketing professionals, brand advertisers, agencies, and business leaders meet their needs regardless of their experience level.
Are you attending any events this Fall? If not, you should consider these great SEO and Digital Marketing events around the world!Ad:tech LondonOn September 11th and 12th, London Olympia will open its doors to thousands of brand marketers, agency executives, and media owners who are looking for the strategies, tactics, and solutions that will ensure that their digital marketing stands out from the crowd.
The circus is coming to town. Really, my 7-year-old son mentioned to me that we went to see the Ringling Brothers and Barnum and Bailey circus last year, and he would like to go again this year. Well, that got me thinking: how can I use a tool such as SEMrush to search for circus tickets, especially since a friend of mine has a ticket website (and I just happen to be helping him with his content marketing efforts).
I still remember the first time I heard someone use the term "O.P.M." (Other People's Money). It was probably 15 years ago and I thought it was the coolest thing I had ever heard. Without really understanding what it meant or how to do it, I knew it was something I wanted to master and had to master even.Lately, I've been thinking more and more about a similar concept: O.P.T., which stands for Other People's Time.
It’s easier than you think, more effective than SEO as we know it, & restores balance of power to thought processing bipeds.In my last post, I wrote about Information Optimization (IO), a new method for influencing visibility of online properties in our uber-connected, multi-device, attention-deficit-ridden journey through any given day.
You already know that the link building game has completely changed......and that building spammy, low-quality backlinks to your site simply doesn‘t work.Not only has this made white hat link building harder, but a lot more expensive to boot. Well I‘m here with some great news: you don‘t need to drop 5-figures for a fancy “content marketing agency“ to get your site to the top of Google. You can still get the top top-notch backlinks you need on a limited budget.
With everyone at Comic Con last weekend, thinking about things like Doctor Who, DC & Marvel, TV shows and movies based on comics, and what new video games are in the can, it’s a new world. The rise in the popularity of all things graphic art has changed rapidly over the past decade. What was thought to be shallow and time-wasting is now mainstream, and even the most serious of us can become engaged in this genre in one of its forms or another. So, what.