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With the state of search in the content basket, we have to provide well-written, engaging content for people in our niche. Think about The Huffington Post or Wired, or even Seth Godin’s blog. What is it about them that makes people go there, day after day, to read the content?Does the thought scare you? It shouldn’t. You don’t have to be Seth or Arianna to have a willing audience. You just have to write more than pap.
Marco Maltraversi went from computer engineering to SEO expert. Today, the Web Consultant and SEO Specialist at Ingegneri del Web talks about his technical approach, multilingual projects and why SEO is an art.How did you become interested in SEO?SEO is often considered the most technical section of web marketing since it provides valuable support in the promotion of sites and requires a specific knowledge of web development tools. For me, it’s not a science, more of an art.
Paid search advertising, more commonly known as Pay Per Click, or PPC, is a key component to generate immediate leads for growing your business. This also represents the "digital handshake" between a business and a buyer who are seeking a product or service using keywords to find them in Google or other search engines.
Today we are excited to post this interview with Shayne Tilley, professional problem-solver and online marketing expert, about building a media brand and developing a passion for work.Shayne has worked with many high profile brands including MYOB, SitePoint, AVG, ProBlogger, 99designs and Flippa. Shayne is also the author of “The Bloggers Guide To Marketing” and “Online Marketing Inside Out.”Shayne, how did you become an authoritative author and speaker.
Today our SEMrush Pro Talk guest is Phil Byrne, internet marketing specialist and blogger. Phil has been an internet marketing specialist for more than 15 years, and is the author of "Head In The Clouds: The Location Independent Office" and "SEO For Content Writers & PR Pros."We asked Phil for his thoughts on content strategy, customer service and five components of good text.Phil, tell us, how did you get started? What helped you become an expert.
“Always do your best. What you plant now, you will harvest later.” - Og MandinoA few years ago I read Og Mandino’s The Greatest Miracle in the World for the first time. Among the great story and many inspirational quotes, Mr. Mandino wrote the line above, which has stuck in my memory.I‘ve been a link building consultant for a number of years now, and have worked in the search engine and digital marketing industry for close to a decade.
Knowledge, experience and passion for work: qualities that make a good specialist an excellent specialist. We decided to talk with our partners, friends and contributors about their path to Guru-dom.Today, we’re proud to publish this interview with Kristopher Jones, experienced SEO specialist and best-selling author. Kristopher shared his road to success, and views on the future of SEO, social signals and mobile applications.We hope you find this as inspiring and informative as we did! 
From the US to Australia!Mike van der Heijden, SEO Director for search agency Atomic Search talks about Hummingbird. Get ready to know more about the new algorithm. Spoiler alert: be prepared to work hard on changes!    
Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing.From day one, I was infatuated with my search marketing career. I’d never loved doing something as much as SEO. “Why?” you may ask.
Hummingbird can cause some troubles for SEO specialists, but what about users?We asked one of the most "advanced" users, Brad Geddes, founder of Certified Knowledge, to share his thoughts on Hummingbird.Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program, and one of the first Google Advertising Professionals and Microsoft adExcellence members. He has written exclusively about internet marketing for more than a decade.

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