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Much like its counterparts in the animal kingdom, Google Penguin is getting webmasters excited.It’s been more than a year since the release of the current Penguin 2.1 update, which came out on October 4, 2013. Waiting over a year for the refresh can be agonizing for websites that have been hit by the punitive algorithm. Webmasters have likely cleaned up their links and changed their strategies to adhere to Google’s Webmaster Guidelines.
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition Hanapin Marketing and SEMrush have partnered together to create a new infographic.Using Inc. Magazine's article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.To view the results and see the top PPC spenders per industry, continue after the jump.
The way we search for information online is changing rapidly.In the early days of SEO, the majority of searches consisted of broken sentence fragments, like "free payday loans" or "best pizza New York." As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
 Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different.Although the ad doesn't convert — it's the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.
 SEMrush might be your favorite spy tool, but it's much more than that. You can also use SEMrush to make better strategic decisions for your business.Here are five ways you can use SEMrush to boost the performance of your AdWords.
If you’re like a lot of business owners, the last thing you’re thinking about is whether or not your site needs a redesign.Many business owners don’t have the time to do this themselves, or even think about beginning to search for a web design company. Fortunately, there is a way to find out if it’s time for a “website facelift” with a handy tool known as Google Analytics.Google Analytics is a very easy-to-use tool.
The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable.
Page titles. Check. Meta description. Check. Keywords. Check. Backlinks. Check.It is not easy to build a high performing website and get top rankings on all the search engines. Winning the SEO game is not just about enabling the search engines find your pages, but also ranking them at the top of the search results page.You can optimize your website to improve its performance in the SERPs, but this optimization requires continuous maintenance, testing and monitoring.
The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy.Now, the way to proceed depends on the type of global business.
I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would "do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.
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