If there is one consistent in this world, it's change. And in this changing world of SEO and link building, we have seen a lot of rise and falls. Like the rise of content marketing to build quality links, and the fall of traditionally used metrics like PageRank.Quantifying link targets used to be easy! Simply check the PageRank of the target, and rate the value of the link on their PageRank. This is no longer the case.
No matter where you search or follow on the Internet, you won’t find many accounts of full Penguin recoveries – and even fewer that are specific to Penguin 2.1. Some say that it’s not possible to recover, and many of the posts out there with Penguin recovery claims are not clear with respect to tactics.This post will outline a method that is 100% white hat and should provide the foundation for a long-term, sustainable organic SEO strategy for many types of websites.
Cloud, cloud computing, cloud technologies – today you encounter these words virtually everywhere on the Internet.All the way from web hosting to online stores, cloud technologies revolutionized various aspects of online business, making them dramatically easier and more efficient. In recent years, "the cloud" has become an incredibly popular trend and one of the hottest topics for discussions among IT professionals, hosting experts, web masters and online entrepreneurs.
I'm a data guy. Creative, too, but very much driven by data and ROI.If you're ever struggling to come up with content for your site/blog (or if you simply wish to better understand the type of content putting money into your pocket), read on!Despite being free, Google Analytics is an extremely powerful tool. It's easy to set up, too. Simply sign up for a Google account and install your tracking code, and you're ready to start collecting data.
Twenty percent of global web traffic takes place on mobile, and nearly 50 percent of all searches on Google have local intent. Businesses need to get serious about local search.Demand for local SEO has skyrocketed, and it‘s the big-box enterprises that are taking advantage of some of the more creative tactics that provide meaningful location signals to search engines. To anyone involved in marketing these statistics likely come as no surprise.
Search engine optimization and search engine marketing are two concepts that are often connected in the minds of many small business owners. While some of the strategies of SEO and SEM are interchangeable, each of these marketing arenas requires its own unique approach.The world of SEO and SEM has seen a massive amount of change even within the past few years. The SEO techniques and shortcuts that might have worked in 2007 are no longer effective.
If you’ve ever played an organized sport, you may remember the days of sitting in a locker room staring at a chalkboard (just the pure thought of a chalkboard makes me cringe now) as your coach went over the game’s moments of strengths and weaknesses.I played basketball and my team wasn’t anything special. But I remember very vividly that if we forgot about the basic fundamentals of the game, nothing else would go our way.
We've all been there. You click on a link and wait expectantly for a website to load.You begin impatiently tapping your fingers on the desktop, and then you simply click back to your initial search results. Put it down to short attention spans, but when people click on a search result, they expect instant gratification.The longer a site takes to load, the more likely it is for someone to hit the back button and choose another link from the search results.
Inadequate customer traffic and lack of sales conversions are the key issues that trouble most e-commerce websites.In spite of increasing global competition, it is very much possible for e-commerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy. This will help you to pull more customers, and also ensure that these customers stay with you until they make a buying decision.