Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.
SEMrush is known first and foremost as a tool provider. But there’s more to our story.Behind the tool lies far more data about keywords and their corresponding metrics than any of our competitors track or monitor. Many opportunities — which take advantage of custom reports we generate from this massive dataset — are under-utilized. A small number of brands and agencies “think beyond the tool,” working with our account management team to develop profitable strategies for their websites.
Remarketing is a paid search strategy that continues to blow my friends' and family's minds."Look!" they exclaim. "How did they know that I was wanting a purple duvet cover?"It's at that point I explain remarketing to them and how cookies track your browsing history.The idea of remarketing is enough to make any marketer excited. But when actually put into practice, the theory is much better than what actually happens.
Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
Today, I had someone ask me how to become an SEO because she owned a copy shop. They do websites on the side, and wanted to sell SEO services to her clients. My first thought was to tell this woman to get a prescription for Xanax before she did anything else. As we all know, becoming a competent SEO doesn’t happen overnight, and it can be completely frustrating!And think about it: to really learn all the ins and outs of SEO is virtually impossible, and why there are SEO specialists.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age?Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
Here's a list of events that our SEMrush "Superstars" will attend in 2016:Traffic & Conversion - San Diego, CA - February 9 - 11IFA Annual Conference - San Antonio, TX - February 20 - 23SMX West - San Jose,CA - February 29 - March 2ICON16 - Phoenix, AZ - March 1 - 4MarTech Conference - San Francisco, CA - March 20 -22Conversion Conference/ Content Marketing Conference - Las Vegas, NV - May 17 - 19IRCE - Chicago, IL -June 7 - 10SMX Advanced - Se
I love guest blogging. After 12+ years doing website and web marketing, I can honestly say it’s easily the most fun I’ve had. It’s creative, it’s collaborative and it’s effective.There are three main reasons I guest blog: search benefits, social media benefits and branding. To attain these benefits, it’s ideal if the host blog meets three criteria.
McKay Allen is the Content Manager at LogMyCalls, the editor of Blog.LogMyCalls.com and the host of the popular LogMyCalls Marketing Webinar Series. Today, he discusses the right ways and wrong ways to use call tracking.McKay addresses how it works, and the misconception that call tracking can harm SEO.
With the state of search in the content basket, we have to provide well-written, engaging content for people in our niche. Think about The Huffington Post or Wired, or even Seth Godin’s blog. What is it about them that makes people go there, day after day, to read the content?Does the thought scare you? It shouldn’t. You don’t have to be Seth or Arianna to have a willing audience. You just have to write more than pap.