The SEO, SEM, PPC and Content Marketing Blog - Semrush

8 min read

How to Prepare for Core Web Vitals Update in 2021 [Study]

Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.

Aoife McIlraithApr 07, 2021

Local SEO

6 min read

How to Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.

Luke HarselApr 05, 2021

General Marketing

12 min read

Wix vs. WordPress: The Key Differences and What Is the Best Choice for You?

In this post, we‘re going to cover the differences between Wix vs. WordPress so you can make an informed choice when it comes to launching your own website. Read through our head-to-head competition and we‘ll give you plenty of tips.

Erika VarangouliMar 31, 2021

Agency Project Management Software: 15 Main Features to Look for

General Marketing

8 min read

Project Management Software for Agencies: What to Look for

Discover the main features your agency‘s project management software should have, including resource management, centralized client data, and more, and choose the tool for your agency that suits your individual needs.

Victoria LiaonenkaMar 26, 2021

Industry News

2 min read

Semrush IPO: Founders Letter

Semrush IPO story from founders. 60 years of dreaming for Oleg and Dmitri and how this dream became one of the leading online visibility management SaaS platforms, your solution for marketing actions and a stock-market success.

Oleg ShchegolevMar 25, 2021

General SEO

5 min read

How To Measure SEO Share of Voice on Semrush

In terms of SEO, share of voice can tell you what fraction of a market’s total organic search traffic or impressions is going to your website.

Luke HarselMar 24, 2021

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Editors' Choice

Semrush Copilot: Your AI Assistant for Faster SEO Insights

General SEO

7 min read

Semrush Copilot: Your AI Assistant for Faster SEO Insights

Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.

Brenna KellyMar 19, 2024

Keyword Research

18 min read

Keyword Research for SEO: What It Is & How to Do It

You can do keyword research by looking at search suggestions in Google or using a keyword research tool.

Rachel HandleyFeb 28, 2024

Link Building

12 min read

What Is Off-Page SEO? A Guide to Off-Page SEO Strategy

Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.

Carlos SilvaFeb 16, 2024

How to Check Website Accessibility in 2024

Technical SEO

7 min read

How to Check Website Accessibility in 2024

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselFeb 14, 2024

Technical SEO

14 min read

What Is Technical SEO? Basics and Best Practices

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

Tushar PolFeb 08, 2024

On-page SEO

14 min read

On-Page SEO: What It Is and How to Do It

This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.

Kelly LyonsDec 15, 2023

Social Media

7 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Content

9 min read

The Ultimate Guide to Creating a Content Marketing Strategy

This step-by-step guide teaches you how to build a content marketing strategy for your business.

Tushar PolMar 19, 2024

Paid Advertising

8 min read

Banner Ad Sizes: How to Choose the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanMar 18, 2024

Paid Advertising

9 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanMar 14, 2024

Competitor Intelligence & Research

20 min read

What Is a Competitive Analysis & How to Do It (With Template)

Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.

Kelly LyonsDec 14, 2023

Ecommerce

12 min read

What Is Ecommerce? A Beginner’s Guide to Online Business

Ecommerce, short for electronic commerce, involves buying and selling goods and services online.

Marilyn WilkinsonDec 13, 2023

Original Research & Studies

7 min read

10 Small Business Trends for 2024

Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Major 2023 Semrush Updates: Get Results with the Help of New Features

News & Research

16 min read

Major 2023 Semrush Updates: Get Results with the Help of New Features

We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.

Anastasiia YashchenkoDec 13, 2023

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Advertising Trends: CPM Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Advertising Trends: CPM Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

6 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read