Brian Spero is a contributing team member of Money Crashers, where he helps run online marketing campaigns and writes about business, technology, and finance.With billions of consumers shopping and spending money online every day, there's no wonder businesses small and large are jostling to jump-start an effective online marketing campaign.
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert. Are your click-through rates holding you back, or are they high enough? These are some of the questions that bother almost every webmaster.What Can Impact a Page CTR.
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google. If you have purchased a Premium campaign, your Google Ads will show almost all the time on Google Search.
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.
In business, the term “long tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products. Competition for these products is less and the aggregate demand is so big that it brings good profits.
When you look for something in a search engine, you describe it in words and type them into search field. The search engine matches those words with the words on various websites that are included in its index. And then it gives you the most relevant results (websites that best match the words you typed). In search marketing, these words are called keywords and they are the most important ingredient of the successful promotion of any project.
If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business. But it’s not enough to find keywords that precisely describe your business; it is even more important to determine keywords that will bring traffic to your project.
The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
Businesses online are looking to increase their customer base and maximize their sales potential. For this, they need to advertise their products and services across the internet. Google AdWords remains one of the foremost platforms for marketing your business online. After all, Google has written the book on online marketing so it is only right that you use their services to get your business to reach the widest possible audience. However, you cannot just get started with AdWords right away.
Comment of the WeekNormand Lemieux
Jesus, you did an interesting analysis. I am not sure I agree with your conclusion though, except for the vegan conspiracy theory of course. The fact that oreo.com organic traffic is composed only of branded searches does not mean that they did a bad...Join discussion