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With the state of search in the content basket, we have to provide well-written, engaging content for people in our niche. Think about The Huffington Post or Wired, or even Seth Godin’s blog. What is it about them that makes people go there, day after day, to read the content?Does the thought scare you? It shouldn’t. You don’t have to be Seth or Arianna to have a willing audience. You just have to write more than pap.
Marco Maltraversi went from computer engineering to SEO expert. Today, the Web Consultant and SEO Specialist at Ingegneri del Web talks about his technical approach, multilingual projects and why SEO is an art.How did you become interested in SEO?SEO is often considered the most technical section of web marketing since it provides valuable support in the promotion of sites and requires a specific knowledge of web development tools. For me, it’s not a science, more of an art.
Paid search advertising, more commonly known as Pay Per Click, or PPC, is a key component to generate immediate leads for growing your business. This also represents the "digital handshake" between a business and a buyer who are seeking a product or service using keywords to find them in Google or other search engines.
“Always do your best. What you plant now, you will harvest later.” - Og MandinoA few years ago I read Og Mandino’s The Greatest Miracle in the World for the first time. Among the great story and many inspirational quotes, Mr. Mandino wrote the line above, which has stuck in my memory.I‘ve been a link building consultant for a number of years now, and have worked in the search engine and digital marketing industry for close to a decade.
From the US to Australia!Mike van der Heijden, SEO Director for search agency Atomic Search talks about Hummingbird. Get ready to know more about the new algorithm. Spoiler alert: be prepared to work hard on changes!    
Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing.From day one, I was infatuated with my search marketing career. I’d never loved doing something as much as SEO. “Why?” you may ask.
For years now, Google has offered webmasters the ability to test pageload speeds via browser extensions and an API. For non-technical SEOs, the PageSpeed Insights extension for Chrome and Firefox has been helpful in determining on-page fixes. But anyone who’s used the extension before can tell you the analysis is difficult to put to good use because of how the extension is set up.Thankfully, Google took the hint.
We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm.Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.  
Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time.To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.
SEO is an incredibly long-term process, and many sites owners don’t have the patience to really “wait it out.” But you can’t just flip a switch and be on top of the SERPs overnight, just because you’ve finally invested in onsite SEO, link building, and content marketing.While you and I can see the changes immediately, feeling the true effect of those changes (and ongoing efforts) takes time. Are you ready for the long SEO haul.
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