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Join us next Wednesday for our joint webinar with Textbroker.On November 6, David Black of SEMrush will discuss how to use competitor analysis strategies and data to build a solid PPC campaign from the ground up.Get more details after the jump.
Our introductory webinar was such a hit, we decided to do it again!Join us Thursday, October 31 at 3:30 p.m. EST (12:30 p.m. Pacific) for our second SEMrush webinar. It will be held on Halloween, so costumes and candy are very much encouraged.The webcast is free for any existing paid customers. Participants will get a better understanding of how SEMrush works, and how the software can be used.
In their attempt to stop spammers from unfairly dominating the SERPs, Google has pushed out major changes to the algorithm (Hello Penguin 1.0, 2.0, and 2.1!), as well as rewrite some of the Webmaster Guidelines to categorize more types of links as “unnatural.”For instance, anchor text in online press releases is out, as are "DoFollow" links from guest blogs.
For a couple of years now, I’ve been watching Google’s activity in terms of Web spam. Of course, their actions to stop Web spam started a long time ago. Some of us noticed it (mostly SEOs), but everyone started really noticing about the time “Panda-guin” devastated many well-known websites.No longer would link wheels, blog networks, sidebar anchor text links or duplicate content be tolerated.
If you are in a competitive industry such as iGaming, consumer finance, spread betting or property, you will engage in link building. However, there is a high budget required for this task. And how do you plan the use of this high budget to get a good result? This is where link planning comes in.At 90 Digital we plan links based on competitor analysis to build the optimal link profile for your website.
If you have an indifferent attitude toward the Business Conference on November 7, pay attention to the most interesting speakers and key features of the conference.There will be 700 participants, 12 sections, three streams, experts from CIS and Eastern Europe, e-commerce projects with a milliard in turnover and the Master-class from Zappos.
Forbes.comJoshua Steimle, who covers startups and online marketing, wrote about SEMrush in "SEO: Focus On The Only Metric That Matters." Steimle addressed the changing SEO landscape and wrote, "SEO tools like SEMrush can be an invaluable resource in helping you generate profits from your SEO efforts."
Remind me: Why am I following this company’s Twitter account, exactly?If your business’ Twitter followers find themselves asking this question, it’s probably not a good omen for the quality of your social marketing campaign. If your followers can’t formulate a snappy answer, it’s probably more dire.Nobody likes to see their social media feeds clogged with pointless promotions and endless drivel.
Join us Wednesday, October 23 at 3:30pm Eastern Daylight Time (12:30pm Pacific Time) for our first SEMrush webinar!The webcast is free for any existing paid customers. Participants will get a better understanding of how SEMrush works, and how the software can be used.
Have you drunk the social signals Kool-Aid?It seems that more and more SEOs are moving away from building links...and replacing them with pins, likes, Google +‘s and tweets.I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.To test my assumptions I decided to comb the web to find case studies that could help give me (and you) some guidance on this controversial subject.

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