7 min read
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!Brian MoseleyJun 20, 2022
The SEO, SEM, PPC and Content Marketing Blog - Semrush
4 min read
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.Brian MoseleyJun 20, 2022
9 min read
How to Find the Best Web Hosting Services in 2022
When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.Semrush TeamJun 16, 2022
12 min read
The Ultimate Guide to Digital PR (Plus Tips and Tools)
Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?Alex BirkettJun 13, 2022
10 min read
Agency to Agency: The One Most Important Tip that Helped Differentiate Our SEO Agency in a Crowded Market
Agency to Agency: Lucas Vitale and Patrick Dhital are the owners of SEO Assistance, and they were able to successfully differentiate their SEO agency in a very competitive market without reviews, reputation, or advertising budget. Find out how they did it now.Lucas VitaleJun 10, 2022
4 min read
The Semrush SEO Audit Template + Checklist (PDF)
Smash your SEO obstacles with the ultimate Semrush SEO Audit Checklist (and PDF). Learn how to fix your website for free right here.Nikolai BorodaJun 09, 2022
Editors' Choice
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyOct 04, 2024
13 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaJun 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
16 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyApr 25, 2024
7 min read
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.Brenna KellyMar 19, 2024
12 min read
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Carlos SilvaFeb 16, 2024
10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
9 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.Tushar PolMar 19, 2024
8 min read
Web Banner Ad Sizes: How to Choose the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanMar 18, 2024
Competitor Intelligence & Research
20 min read
What Is a Competitive Analysis & How to Do It (With Template)
Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.Kelly LyonsDec 14, 2023
12 min read
What Is Ecommerce? A Beginner’s Guide to Online Business
Ecommerce, short for electronic commerce, involves buying and selling goods and services online.Marilyn WilkinsonDec 13, 2023
7 min read
10 Small Business Trends for 2024
Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
16 min read
Major 2023 Semrush Updates: Get Results with the Help of New Features
We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.Anastasiia YashchenkoDec 13, 2023
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/e2/98/e29828933ff834e1c7074b99d9d0e81b/74cff272e413c579ca36a02761b14617/companies-spend-the-most-on-advertising.svg)
7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023
![Average CPM for Display Ads: Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/88/08/88084dec367a2a9f6ce1ca2881ffdd7e/45eaac9207cb53609be763aa9bde7fef/adclarity-data-study-3.svg)
4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/88/6b/886b183b813623522c14ab6d85846fdd/d9aac442306f4c67b9b749a90ebbc21b/adclarity-data-study-2.svg)
6 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.Carlos SilvaDec 23, 2022