Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time.To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.
SEO is an incredibly long-term process, and many sites owners don’t have the patience to really “wait it out.” But you can’t just flip a switch and be on top of the SERPs overnight, just because you’ve finally invested in onsite SEO, link building, and content marketing.While you and I can see the changes immediately, feeling the true effect of those changes (and ongoing efforts) takes time. Are you ready for the long SEO haul.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good.What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).There are many different shortener options, and all come with different features.
In the weeks since Google’s Hummingbird update, SEOs from around the Web have been trying to figure out what the heck it was all about. Most of us saw no appreciable change in rankings, up or down. And we know it has to do with speed, but now we’re learning that it also has to do not just with semantic search, but with “entity-based search.”What does that mean?
In their attempt to stop spammers from unfairly dominating the SERPs, Google has pushed out major changes to the algorithm (Hello Penguin 1.0, 2.0, and 2.1!), as well as rewrite some of the Webmaster Guidelines to categorize more types of links as “unnatural.”For instance, anchor text in online press releases is out, as are "DoFollow" links from guest blogs.
Have you drunk the social signals Kool-Aid?It seems that more and more SEOs are moving away from building links...and replacing them with pins, likes, Google +‘s and tweets.I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.To test my assumptions I decided to comb the web to find case studies that could help give me (and you) some guidance on this controversial subject.
Recently, Google announced they will be changing all searches to encrypted search within the next few months. Soon there will no longer be keyword data in Analytics packages. This change has left the online marketing industry stunned and devastated, as they flounder to understand how to recover from such a massive loss of data and, consequently, insights into their consumers and target audience.Regardless of Google’s intention, this change is irrevocable.
I was watching “The Lord of the Rings” on TV the other day and thought to myself, “We (the search community) could use that, one ring that would unite us all.”We could use a single approach that binds together a search community that is victimized by the fear, uncertainty and doubt perpetrated by the search engines with a UX community that fears technology more than bad color combinations.
In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements. But with the help of a few tools, you can keep yourself on the top of the SEO game, and also keep your brand well-managed.
We all know that Google and every other search engine on the planet uses an algorithm to rank websites for their search engine results pages. Algorithms determine what your site is about, how fast it is, how important it is in the scheme of the Web (how many links it has from other sites), and whether or not your Web pages are properly prepared to be presented to their search clientele.Panda and Penguin wreaked havoc.