In business, the term “long tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products. Competition for these products is less and the aggregate demand is so big that it brings good profits.
When you look for something in a search engine, you describe it in words and type them into search field. The search engine matches those words with the words on various websites that are included in its index. And then it gives you the most relevant results (websites that best match the words you typed). In search marketing, these words are called keywords and they are the most important ingredient of the successful promotion of any project.
If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business. But it’s not enough to find keywords that precisely describe your business; it is even more important to determine keywords that will bring traffic to your project.
The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
Businesses online are looking to increase their customer base and maximize their sales potential. For this, they need to advertise their products and services across the internet. Google AdWords remains one of the foremost platforms for marketing your business online. After all, Google has written the book on online marketing so it is only right that you use their services to get your business to reach the widest possible audience. However, you cannot just get started with AdWords right away.
With all the Panda and Penguin updates that ran last year, some webmasters are still scratching their heads wondering if they backlinks they have are helping or hurting them in organic search. Sometimes, the problem didn’t come from anything the webmaster did, but from other sites linking to them without their knowledge.Remember all the paranoia about UpDowner last year, which indexed and linked back to nearly every page on a site, multiple times even? Yeah, sure. I was paranoid, too.
For marketers that have a clear idea of who their target audience is, using social media as platform for reaching them is the best approach. In some cases, marketers don’t actually know there they may find their target audience so they resort to SEO and other internet marketing tactics. Once they get to know their target audience, they move on to better ways to reach them. Social media advertising is and has been one of the most effective ways to reach your target audience.
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too. Google may have tweaked its algorithm far too many times for the average marketer to keep up but there is no denying that Google itself provides the tools for them to get to the top.
The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on. Generally, Google isn’t known to give marketers a free hand with their campaign when talking about the sites on which the Google ads would be placed.
Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result.