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I still remember the first time I heard someone use the term "O.P.M." (Other People's Money). It was probably 15 years ago and I thought it was the coolest thing I had ever heard. Without really understanding what it meant or how to do it, I knew it was something I wanted to master and had to master even.Lately, I've been thinking more and more about a similar concept: O.P.T., which stands for Other People's Time.
It’s easier than you think, more effective than SEO as we know it, & restores balance of power to thought processing bipeds.In my last post, I wrote about Information Optimization (IO), a new method for influencing visibility of online properties in our uber-connected, multi-device, attention-deficit-ridden journey through any given day.
You already know that the link building game has completely changed......and that building spammy, low-quality backlinks to your site simply doesn‘t work.Not only has this made white hat link building harder, but a lot more expensive to boot. Well I‘m here with some great news: you don‘t need to drop 5-figures for a fancy “content marketing agency“ to get your site to the top of Google. You can still get the top top-notch backlinks you need on a limited budget.
With everyone at Comic Con last weekend, thinking about things like Doctor Who, DC & Marvel, TV shows and movies based on comics, and what new video games are in the can, it’s a new world. The rise in the popularity of all things graphic art has changed rapidly over the past decade. What was thought to be shallow and time-wasting is now mainstream, and even the most serious of us can become engaged in this genre in one of its forms or another. So, what.
Getting hit with a manual link penalty means a human member of Google’s webspam team decided your link profile was in violation of Google’s Webmaster Guidelines. While you may not have meant to cross the line with your link building (and this has happened to many unsuspecting site owners) you want to resolve this issue as quickly as possible so your website isn’t suffering for too long. Manual link penalties can and do expire on their own, but how long are you willing to wait.
One of the most perpetuated falacies of technical SEO continues to be the need for the META Keywords tag. Google hasn't looked at that tag on websites in several years. Yet the blogosphere is full of articles that keep coming about  how important the tag is to use.The history of the META keywords tag goes back over a decade. Over time, it was used for fraudulent purposes. Sites would stuff whatever keywords they wanted into the tags, regardless of relevance.
This is the first clip in a new series of official SEMrush short videos called “Pro Tips.“ These videos are made specifically with our users most frequently asked questions in mind. In this installment of Pro Tips, I‘ll show you exactly why a keywords search volume in SEMrush may not automatically sync up with Google Adwords. The answer is much easier than you might think!
Earlier this month, Mike Angstadt and I created the Outdated Content Finder. I found myself looking for opportunities by filtering through “Search Tools” in Google, and choosing custom date ranges. Not being a fan of multiple clicks and personalized search, we built this tool. This is just phase 1 (beta) – we are working on updates that make it even more unique to anything you can do in plain, old Google.
The mantra for online business has been “Build Your List,” for as long as I can remember, and I‘ve been around almost 10 years now. It was one of the first things I learned. Having a big list allows you to communicate with the people on it as many times as you like, whenever you like.
With a nearly 80% market share, your site may be one of the tens of millions of sites that uses Google Analytics to track the performance of your website. But what does that mean for you? What metrics should you look at and focus on? The answer is, that depends on your goals.Every website has a different reason for being. The goal of a retail website, for example, is to have visitors buy and complete a checkout purchase. Publishers want to sell ad revenue, likely from ad impressions.

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