Hello, SEMrush blog readers!Let me guess why you love our blog — because it’s a place where you can learn new things and find the answers to your questions. Well, that’s also a good reason to love the SEMrush Twitter chat! By participating, you can get answers from SEO specialists around the world in real time.On October 2, we had our first Twitter chat about SEO tricks for small businesses with Todd Butcher and Kristopher Jones.
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won't eat up your ad budget too quickly.In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more.
Much like its counterparts in the animal kingdom, Google Penguin is getting webmasters excited.It’s been more than a year since the release of the current Penguin 2.1 update, which came out on October 4, 2013. Waiting over a year for the refresh can be agonizing for websites that have been hit by the punitive algorithm. Webmasters have likely cleaned up their links and changed their strategies to adhere to Google’s Webmaster Guidelines.
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition Hanapin Marketing and SEMrush have partnered together to create a new infographic.Using Inc. Magazine's article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.To view the results and see the top PPC spenders per industry, continue after the jump.
The way we search for information online is changing rapidly.In the early days of SEO, the majority of searches consisted of broken sentence fragments, like "free payday loans" or "best pizza New York." As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different.Although the ad doesn't convert — it's the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.
If you’re like a lot of business owners, the last thing you’re thinking about is whether or not your site needs a redesign.Many business owners don’t have the time to do this themselves, or even think about beginning to search for a web design company. Fortunately, there is a way to find out if it’s time for a “website facelift” with a handy tool known as Google Analytics.Google Analytics is a very easy-to-use tool.
Page titles. Check. Meta description. Check. Keywords. Check. Backlinks. Check.It is not easy to build a high performing website and get top rankings on all the search engines. Winning the SEO game is not just about enabling the search engines find your pages, but also ranking them at the top of the search results page.You can optimize your website to improve its performance in the SERPs, but this optimization requires continuous maintenance, testing and monitoring.