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Having an online presence is becoming a major marketing trend and a must for many businesses. However, most business beginners start out making common online marketing mistakes, such as prioritizing SEO keywords rather than making their business website easy for visitors to read. Although social media networks and SEO are key elements to online marketing, there’s more to Internet marketing than that.
This November, leading online marketing experts and multi-channel retailers will meet in Kiev for the Online Retail Business Exhibition. This event is the largest of its kind in Eastern Europe, serving over 700 attendees. The event is separated into two parts, one being an open opinions exchange regarding different industry topics led by field experts and the other being an exhibition of professional products and services.
When speaking of guarantees and exact sciences, SEO shows up pretty low on the list. Even further below it sits Online Reputation Management (ORM), the distant, more volatile cousin of SEO. Online Reputation Management is one of the most popular SEO branches right now, and it doesn’t look like the growth of the industry is slowing anytime soon.
Several studies have been done online with both small and big Web business, which indicate a) how much websites mean to their companies, b) how well their visitors are treated when they arrive, and c) how well the websites convert. The stats are rather interesting.  There are some small tweaks you can make to your own Web business, be it big or small, that will not only improve your visitors’ experience, but your search standings, as well.
Search Marketing Expo is the world’s leading Search Engine Marketing Conference with events in cities all over the world.This October, Sean Malseed, SEMrush’s own Director of Strategic Development, will be presenting at SMX Stockholm! His presentation will cover PPC data on eCommerce in Nordic territories.
Google has been shooting down sites left and right with Penguin penalties due to a variety of factors, but one thing that has become clear to many online marketers and link-builders is that Google is no longer tolerating low-quality links and content. To keep yourself ahead of the game, you have to make sure you are building your links alongside valuable content.
With the recent changes to the Google Webmaster Guidelines, white hat link building has gotten stricter than ever. In addition to adding nofollow links to online press releases and guest blog posts, Matt Cutts also recently went on the record saying that links from widgets and infographics should also be nofollow.
How do you know if your B2B website is a success? You can judge it by a number of criteria, such as the amount of traffic you’re getting from new visitors. But the most telling benchmark should be the number of leads generated. If you’re not getting many leads from your site, it may be missing one of these seven key elements for modern web design.
Google’s Patrick Thomas Announced as Keynote Speaker!SES San Francisco returns this September 10-13 with a completely renovated agenda that features 5 new tracks focusing on paid, owned, earned, business intelligence, and integrated marketing. Led by industry practitioners and innovators, the SES educational program is designed to help marketing professionals, brand advertisers, agencies, and business leaders meet their needs regardless of their experience level.
Are you attending any events this Fall? If not, you should consider these great SEO and Digital Marketing events around the world!Ad:tech LondonOn September 11th and 12th, London Olympia will open its doors to thousands of brand marketers, agency executives, and media owners who are looking for the strategies, tactics, and solutions that will ensure that their digital marketing stands out from the crowd.

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