You already know that the link building game has completely changed......and that building spammy, low-quality backlinks to your site simply doesn‘t work.Not only has this made white hat link building harder, but a lot more expensive to boot. Well I‘m here with some great news: you don‘t need to drop 5-figures for a fancy “content marketing agency“ to get your site to the top of Google. You can still get the top top-notch backlinks you need on a limited budget.
Getting hit with a manual link penalty means a human member of Google’s webspam team decided your link profile was in violation of Google’s Webmaster Guidelines. While you may not have meant to cross the line with your link building (and this has happened to many unsuspecting site owners) you want to resolve this issue as quickly as possible so your website isn’t suffering for too long. Manual link penalties can and do expire on their own, but how long are you willing to wait.
One of the most perpetuated falacies of technical SEO continues to be the need for the META Keywords tag. Google hasn't looked at that tag on websites in several years. Yet the blogosphere is full of articles that keep coming about how important the tag is to use.The history of the META keywords tag goes back over a decade. Over time, it was used for fraudulent purposes. Sites would stuff whatever keywords they wanted into the tags, regardless of relevance.
This is the first clip in a new series of official SEMrush short videos called “Pro Tips.“ These videos are made specifically with our users most frequently asked questions in mind. In this installment of Pro Tips, I‘ll show you exactly why a keywords search volume in SEMrush may not automatically sync up with Google Adwords. The answer is much easier than you might think!
Earlier this month, Mike Angstadt and I created the Outdated Content Finder. I found myself looking for opportunities by filtering through “Search Tools” in Google, and choosing custom date ranges. Not being a fan of multiple clicks and personalized search, we built this tool. This is just phase 1 (beta) – we are working on updates that make it even more unique to anything you can do in plain, old Google.
The mantra for online business has been “Build Your List,” for as long as I can remember, and I‘ve been around almost 10 years now. It was one of the first things I learned. Having a big list allows you to communicate with the people on it as many times as you like, whenever you like.
I've been thinking a lot about SEO as we know it. It might be due to all of the gloom-and-doom blog posts since the latest Penguin update. You know the ones: "SEO is dead," "Matt Cutts is out to get us," "SEO is not dead but breathing its last,” "Now that Google is taking care of SEO what do the rest of us do all day?" All of this FUD (fear, uncertainty, and doubt) has our collective imaginations running wild. Here's what I think: SEO is not dead.
Using links to determine online authority is what set Google up to be the search giant that it is today. The idea behind PageRank was simple; just like an authoritative paper in the real world gets cited by other papers, an authoritative site should get links from other sites online. The site with the most links (along with some other factors) is probably the most authoritative and therefore the most valuable to searchers, so it should rank well in the SERPs.
Some not-so-nice people from all over the world delight in hacking websites. They see defacing someone else’s property as climbing Mt. Everest. They do it because they can. Sometimes, it’s a protest move. Other times, it’s just plain rotten and dangerous, such as when they grab your site for phishing or they install malware that messes with your visitors’ computers.People don’t think too much about this. They figure hacking only happens to corporations and/or governments.
Do you blog for your business? If so, don’t worry about using keywords in the copy, the article’s title or meta tags. Those things are only important if you want your prospects to find your articles on Google.Hold on a minute.You want your articles to get found in Google?Oh. Well, that’s a different story.