The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy.Now, the way to proceed depends on the type of global business.
I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would "do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.
Hello, SEMrush blog readers, welcome to our latest SEMrush Pro Q&A.
On average, there are apparently 571 new websites created every minute.You know what’s funny? The chances of one of those websites being successful or highly trafficked are extremely slim. If only one of those sites become popular, that’s a 0.1% success rate – and the reality is even slimmer than that! Website traffic can be very hard to come by.Why do these 570(+) of 571 websites fail?
In his continuation of yesterday‘s article, Robbie Richards gives us SIX MORE ways to uncover profitable long tail keywords.
The only thing constant is change. And with change comes opportunity. Modern marketing agencies today must take these principles seriously to succeed in inbound and outbound marketing.Needs are forever evolving in business, taking many outside their comfort zone. A modern marketing agency must combine the new role of inbound and outbound into the everyday, and not be afraid to step outside of the box.
Way back in the wild and wooly early days of digital marketing, before the SERPs were beset by marauding Pandas, Pigeons, and Penguins, linkbuilding was the "in" thing with SEO webmasters. From "linkwheels" to the black-hat link structures built on things like fake or adult domains, webmasters abused linkbuilding strategies to gain overnight rankings.But Google didn't remain dumb for very long.
Can you imagine a car without a steering wheel or a stereo without speakers?That's what many parallax and infinite scrolling websites are like when they are designed without Search Engine Optimization (SEO) in mind. They are incomplete.That’s why I’ve developed this little guide for integrating your SEO to your parallax or infinite scroll one-page site. You can skip the painful learning curve, avoid the trial and error, and hopefully skip over all the frustrating challenges.