SEO isn’t just about traffic. It’s about sales, too.>You can have all the traffic you want, but if you’re online for the money? You need copy that is a) SEO friendly and that b) converts. If you omit one for the other, you’re totally missing the boat.What to do? What to do?Use these seven easy steps and you’ll see it’s NOT that hard.
Every week I speak with a bunch of small business owners who want to start getting more traffic through to their websites (who doesn’t, right?). They tell me the same old things:“We’ve set up a blog but nothing’s really happening.”“Yeah, I’ve been posting out some stuff onto our company blog, but nobody seems to care.”“I just don’t see how we can justify spending on ‘content.
Google recently announced an update to their guidelines surrounding sneaky redirects. While it seems very minor on the surface and targeted at a small minority of marketers using redirects manipulatively, it’s a good reminder to take a look at the topic of redirects.In my experience, redirect issues tend to creep up. A good marketer will rarely make a mistake as big as missing a title tag or accidentally no-indexing a bunch of pages. But even the best of us have redirect issues.
There are many ways to monitor and analyze a digital marketing strategy, but not all are created equal.At Mabbly, we must measure the metrics of all of our clients’ digital strategies, in addition to our own. So we rely on SEMrush for one complete solution.The prime criterion that Mabbly has found to be of most importance to us as a company, to our employees, and to our clients is the SE Traffic price metric. At our agency, we use it as a benchmark of progress. Here are three ways we use it.
If there is one consistent in this world, it's change. And in this changing world of SEO and link building, we have seen a lot of rise and falls. Like the rise of content marketing to build quality links, and the fall of traditionally used metrics like PageRank.Quantifying link targets used to be easy! Simply check the PageRank of the target, and rate the value of the link on their PageRank. This is no longer the case.
No matter where you search or follow on the Internet, you won’t find many accounts of full Penguin recoveries – and even fewer that are specific to Penguin 2.1. Some say that it’s not possible to recover, and many of the posts out there with Penguin recovery claims are not clear with respect to tactics.This post will outline a method that is 100% white hat and should provide the foundation for a long-term, sustainable organic SEO strategy for many types of websites.
Cloud, cloud computing, cloud technologies – today you encounter these words virtually everywhere on the Internet.All the way from web hosting to online stores, cloud technologies revolutionized various aspects of online business, making them dramatically easier and more efficient. In recent years, "the cloud" has become an incredibly popular trend and one of the hottest topics for discussions among IT professionals, hosting experts, web masters and online entrepreneurs.
I'm a data guy. Creative, too, but very much driven by data and ROI.If you're ever struggling to come up with content for your site/blog (or if you simply wish to better understand the type of content putting money into your pocket), read on!Despite being free, Google Analytics is an extremely powerful tool. It's easy to set up, too. Simply sign up for a Google account and install your tracking code, and you're ready to start collecting data.
Twenty percent of global web traffic takes place on mobile, and nearly 50 percent of all searches on Google have local intent. Businesses need to get serious about local search.Demand for local SEO has skyrocketed, and it‘s the big-box enterprises that are taking advantage of some of the more creative tactics that provide meaningful location signals to search engines. To anyone involved in marketing these statistics likely come as no surprise.
Search engine optimization and search engine marketing are two concepts that are often connected in the minds of many small business owners. While some of the strategies of SEO and SEM are interchangeable, each of these marketing arenas requires its own unique approach.The world of SEO and SEM has seen a massive amount of change even within the past few years. The SEO techniques and shortcuts that might have worked in 2007 are no longer effective.