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Recently, Google announced they will be changing all searches to encrypted search within the next few months. Soon there will no longer be keyword data in Analytics packages. This change has left the online marketing industry stunned and devastated, as they flounder to understand how to recover from such a massive loss of data and, consequently, insights into their consumers and target audience.Regardless of Google’s intention, this change is irrevocable.
I was watching “The Lord of the Rings” on TV the other day and thought to myself, “We (the search community) could use that, one ring that would unite us all.”We could use a single approach that binds together a search community that is victimized by the fear, uncertainty and doubt perpetrated by the search engines with a UX community that fears technology more than bad color combinations.
In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements. But with the help of a few tools, you can keep yourself on the top of the SEO game, and also keep your brand well-managed.
We all know that Google and every other search engine on the planet uses an algorithm to rank websites for their search engine results pages. Algorithms determine what your site is about, how fast it is, how important it is in the scheme of the Web (how many links it has from other sites), and whether or not your Web pages are properly prepared to be presented to their search clientele.Panda and Penguin wreaked havoc.
Search Engine Optimization as we know it today began in the mid-90s when a number of search engines began indexing web content in an effort to make it easier for people to find things quickly and easily. Back then, the dominant player was America Online (AOL) who controlled a lot of the content and distribution.AOL provided millions of people with their internet browser and controlled a lot of the SEO by having a search box called “AOL Keyword.” Anyone remember that.
Keyword research is fundamental to any SEO or SEM campaign. But how do you go about selecting keywords?Keyword selection is all about trying to find the words and phrases your potential customers are using as search queries, then leveraging those words organically or targeting them in pay-per-click campaigns. Keywords can be defined by two categories: broad and narrow. These are sometimes referred to as short-tail and long-tail, respectively.
Has your website received a manual action in Google? Have you tried to submit a reconsideration request and failed?In this infographic created as a collaboration between Marcela De Vivo and Brian Dean, the process of going through the reconsideration process is outlined so you can understand how to get the manual action lifted with a successful reconsideration request.
I recently read a blog article titled, “Do I Really NEED to Be Using SEO in my Blog Posts?” The conclusion the author made was that you don’t HAVE to use SEO, although she admitted it can be a great way to bring additional traffic to your site.Well, duh!That’s why you need SEO in your blog posts. Traffic. Without traffic, you have no readers, and without readers, you have no prospects. No prospects = no sales. Period. End of story.
In recent months, Google has been doing its utmost to prevent webmasters from manipulating their results through link building. For years, marketers, webmasters and just about everybody with a website that wanted to rank high in Google have been using a number of techniques and fads to get to the top of the SERPs.
One thing you can always say about the Internet is that it’s constantly morphing.  In the late ‘80s to early ‘90s, it was a novelty. Not many people owned personal computers, and if they did, they paid a bundle for them. I remember buying my first PC in 1986 and it cost $2,500 for a 20M hard drive. At the time, I didn't even know that the Internet existed, though people were already using it.In the 1990’s, being online was cool…a novelty.
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