I've been thinking a lot about SEO as we know it. It might be due to all of the gloom-and-doom blog posts since the latest Penguin update. You know the ones: "SEO is dead," "Matt Cutts is out to get us," "SEO is not dead but breathing its last,” "Now that Google is taking care of SEO what do the rest of us do all day?" All of this FUD (fear, uncertainty, and doubt) has our collective imaginations running wild. Here's what I think: SEO is not dead.
Using links to determine online authority is what set Google up to be the search giant that it is today. The idea behind PageRank was simple; just like an authoritative paper in the real world gets cited by other papers, an authoritative site should get links from other sites online. The site with the most links (along with some other factors) is probably the most authoritative and therefore the most valuable to searchers, so it should rank well in the SERPs.
Some not-so-nice people from all over the world delight in hacking websites. They see defacing someone else’s property as climbing Mt. Everest. They do it because they can. Sometimes, it’s a protest move. Other times, it’s just plain rotten and dangerous, such as when they grab your site for phishing or they install malware that messes with your visitors’ computers.People don’t think too much about this. They figure hacking only happens to corporations and/or governments.
Do you blog for your business? If so, don’t worry about using keywords in the copy, the article’s title or meta tags. Those things are only important if you want your prospects to find your articles on Google.Hold on a minute.You want your articles to get found in Google?Oh. Well, that’s a different story.
Brian Spero is a contributing team member of Money Crashers, where he helps run online marketing campaigns and writes about business, technology, and finance.With billions of consumers shopping and spending money online every day, there's no wonder businesses small and large are jostling to jump-start an effective online marketing campaign.
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert. Are your click-through rates holding you back, or are they high enough? These are some of the questions that bother almost every webmaster.What Can Impact a Page CTR.
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google. If you have purchased a Premium campaign, your Google Ads will show almost all the time on Google Search.
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.
In business, the term “long tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products. Competition for these products is less and the aggregate demand is so big that it brings good profits.
When you look for something in a search engine, you describe it in words and type them into search field. The search engine matches those words with the words on various websites that are included in its index. And then it gives you the most relevant results (websites that best match the words you typed). In search marketing, these words are called keywords and they are the most important ingredient of the successful promotion of any project.