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It can be really easy to get sucked into only focusing on a few main keywords in your SEO efforts. However, if you slip into this habit you will lose out on a great deal of opportunity. The reality is there are hundreds of other long tail keywords related to your business that people are searching for.Smart marketers will not only focus on the main keywords, but also identify opportunity for rankings in less-competitive long tail keywords that can add up to big gains.
Today, Google announced the expansion of its Product Listing Ads program. Shopping Campaigns is now available for all online merchants.Shopping Campaigns has been in beta since October, and is a new way to structure Product Listing Ads in the AdWords login. 
I was Googling for presents for Valentine’s Day last week. As I searched, I thought about how hard it must be for retailers to fight for positions in the SERPs for certain holidays.So, I spent a romantic Friday evening trying to find the ”winners” of the Valentine’s Day race, and understand how they did it. (I hope you had more interesting things to do, by the way :)) I think this post will be interesting for those who didn’t have a chance to use SEMrush for competitors’ research.
Consumers have seemingly infinite options when it comes to reading content, whether in the form of written posts, images, videos, or micro blogs. The job of the content marketer — getting consumers to read and assimilate your content into their daily lives and habits — certainly isn‘t easy. And without close management, it can start taking over your life.
Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.
SEMrush is known first and foremost as a tool provider. But there’s more to our story.Behind the tool lies far more data about keywords and their corresponding metrics than any of our competitors track or monitor. Many opportunities — which take advantage of custom reports we generate from this massive dataset — are under-utilized. A small number of brands and agencies “think beyond the tool,” working with our account management team to develop profitable strategies for their websites.
Remarketing is a paid search strategy that continues to blow my friends' and family's minds."Look!" they exclaim. "How did they know that I was wanting a purple duvet cover?"It's at that point I explain remarketing to them and how cookies track your browsing history.The idea of remarketing is enough to make any marketer excited. But when actually put into practice, the theory is much better than what actually happens.
Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
Today, I had someone ask me how to become an SEO because she owned a copy shop. They do websites on the side, and wanted to sell SEO services to her clients. My first thought was to tell this woman to get a prescription for Xanax before she did anything else. As we all know, becoming a competent SEO doesn’t happen overnight, and it can be completely frustrating!And think about it: to really learn all the ins and outs of SEO is virtually impossible, and why there are SEO specialists.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age?Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
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