The SEO, SEM, PPC and Content Marketing Blog - Semrush

4 min read

Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty

Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listings

Emily SmithMay 18, 2017

7 Tips for Marketing Effectively to Seniors

Marketing Basics

4 min read

7 Tips for Marketing Effectively to Seniors

When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market.

Larry AltonMay 12, 2017

How to Exclude Children’s Channels from YouTube Advertising

Social Media

5 min read

How to Exclude Children’s Channels From YouTube Advertising

AdWords script for excluding children‘s channels.

Dmytro TonkikhMay 03, 2017

SEO

19 min read

State of Digital Marketing in India

Take an insider’s look at the state of digital marketing in India to get food-for-thought insights into the marketing industry, country-specific techniques for lead generation and conversion, as well as tips on starting a career in digital marketing.

Xenia VolynchukApr 20, 2017

Powerful Keyword List for a Thematic PPC Campaign

Paid Search

7 min read

How To Build a Powerful Keyword List for a Thematic PPC Campaign

Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using Semrush tools.

Maria RaybouldApr 10, 2017

Social Media

3 min read

Social Listening in Practice: Big Brand Examples

The social listening can greatly benefit your business. You can meet new clients and opinion leaders, create a memorable customer experience, and manage your brand’s reputation online. Let’s see how big brands use Social listening to achieve their goals.

Nadia NazarovaMar 27, 2017

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Editors' Choice

SEO

11 min read

How to Remove Outdated Content Using Google Tools

Learn how to remove outdated content from search results with these two Google tools.

Aleksandra Beka JovicicNov 21, 2023

9 Product Launch Ideas That The Pros Use

SEO

22 min read

15 Creative Product Launch Ideas to Ignite Your Brand’s Growth

Discover 15 effective product launch ideas to skyrocket your business growth and help you meet your goals.

Zhenya ZerkalenkovOct 13, 2023

SEO

14 min read

International SEO: Best Practices for Global Online Success

Learn how to optimize your website for global search engines and reach new audiences worldwide with effective international SEO strategies.

Stefana ZarićSep 26, 2023

SEO

11 min read

14 Content Marketing Metrics to Track for Success

Measure the success of your content marketing strategy with these 14 important content marketing metrics.

Ankit VoraSep 22, 2023

SEO

13 min read

Bing vs. Google: Comparing the Two Search Engines

Uncover the history, features, data collection practices, and SEO requirements of Google vs. Bing.

Marilyn WilkinsonSep 22, 2023

SEO

7 min read

17 Best SEO Blogs & Bloggers to Follow in 2023

The best SEO blogs include Semrush, Backlinko, Search Engine Journal, and Google Search Central.

Michelle OfiweSep 15, 2023

Marketing

19 min read

26 Successful Ecommerce Marketing Strategies to Get You Started

These ecommerce marketing strategies will help boost sales and drive organic traffic to your online store.

Semrush TeamSep 27, 2023

Marketing

10 min read

Branded Content: What It Is & How to Create It

Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.

Kristen CantorSep 18, 2023

Marketing

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021