The SEO, SEM, PPC and Content Marketing Blog - Semrush

International Web Hosting Issues


4 min read

International Web Hosting Issues: Does Server Location Really Matter?

Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.
Martin KuraJan 19, 2017
Effective In-House SEO Team
Straightforward Steps To Create Bookmark-Worthy Content
Keyword Research Challenges
7 Common Hreflang Mistakes


7 min read

7 Common Hreflang Mistakes (and How To Fix Them) + Bonus Tip

It is surprising how often I hear about international SEO discussed without any mention of “hreflang.” If anything, because hreflang is such a tricky subject, it should be discussed more often in conjunction with helping SEO specialists understand how to target international web audiences more accurately.
Kaitlin McMichaelDec 23, 2016
Drones & Social Media Marketing
Editors' Choice
Google remove outdated content
9 Product Launch Ideas That The Pros Use
How To Localize Your Global Brand
Content Marketing Metrics
Bing vs. Google
seo blog
ecommerce marketing
branded content
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022


8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
email marketing
cpa marketing
SEO and Content Marketing
Content Marketing Tips
what is clickbait
blog post templates
What is Evergreen Content
content creator