The SEO, SEM, PPC and Content Marketing Blog - Semrush

4 min read

International Web Hosting Issues: Does Server Location Really Matter?

Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.

Martin KuraJan 19, 2017

Marketing Basics

6 min read

A Quick Guide To Building an Effective In-House SEO Team

Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!

Ron DodJan 10, 2017

Straightforward Steps To Create Bookmark-Worthy Content

SEO

19 min read

6 Straightforward Steps To Create Bookmark-Worthy Content

Do you want people to bookmark your content and come back again and again? If so, it‘s a no-brainer: Make your content bookmark-worthy! This post by content marketing expert Bill Widmer runs through 6 steps to make your content shine.

Bill WidmerJan 03, 2017

Keyword Research

13 min read

Keyword Research Challenges and How To Master Them in 2017 #Semrushchat

To improve your keyword research strategy in the upcoming year, check out the following recap of our Semrush Chat. Our chat guests discussed how to master various keyword research challenges in 2017.

Liza VoronkovaDec 27, 2016

SEO

7 min read

7 Common Hreflang Mistakes (and How To Fix Them) + Bonus Tip

It is surprising how often I hear about international SEO discussed without any mention of “hreflang.” If anything, because hreflang is such a tricky subject, it should be discussed more often in conjunction with helping SEO specialists understand how to target international web audiences more accurately.

Kaitlin McMichaelDec 23, 2016

SEO

5 min read

Why Drones Can Help Marketers Create Soaring Visual Content for Social Media

Social media marketing companies are using aerial drone photography for marketing unusual industries such as real estate and luxury brands. In the future, use of professional commercial drone photography and videography is inevitable in the marketing industry, especially on social media.

Hugh Benjamin Dec 20, 2016

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Editors' Choice

SEO

11 min read

How to Remove Outdated Content Using Google Tools

Learn how to remove outdated content from search results with these two Google tools.

Aleksandra Beka JovicicNov 21, 2023

9 Product Launch Ideas That The Pros Use

SEO

22 min read

15 Creative Product Launch Ideas to Ignite Your Brand’s Growth

Discover 15 effective product launch ideas to skyrocket your business growth and help you meet your goals.

Zhenya ZerkalenkovOct 13, 2023

SEO

14 min read

International SEO: Best Practices for Global Online Success

Learn how to optimize your website for global search engines and reach new audiences worldwide with effective international SEO strategies.

Stefana ZarićSep 26, 2023

SEO

11 min read

14 Content Marketing Metrics to Track for Success

Measure the success of your content marketing strategy with these 14 important content marketing metrics.

Ankit VoraSep 22, 2023

SEO

13 min read

Bing vs. Google: Comparing the Two Search Engines

Uncover the history, features, data collection practices, and SEO requirements of Google vs. Bing.

Marilyn WilkinsonSep 22, 2023

SEO

7 min read

17 Best SEO Blogs & Bloggers to Follow in 2023

The best SEO blogs include Semrush, Backlinko, Search Engine Journal, and Google Search Central.

Michelle OfiweSep 15, 2023

Marketing

19 min read

26 Successful Ecommerce Marketing Strategies to Get You Started

These ecommerce marketing strategies will help boost sales and drive organic traffic to your online store.

Semrush TeamSep 27, 2023

Marketing

10 min read

Branded Content: What It Is & How to Create It

Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.

Kristen CantorSep 18, 2023

Marketing

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021