In recent months, Google has been doing its utmost to prevent webmasters from manipulating their results through link building. For years, marketers, webmasters and just about everybody with a website that wanted to rank high in Google have been using a number of techniques and fads to get to the top of the SERPs.
One thing you can always say about the Internet is that it’s constantly morphing. In the late ‘80s to early ‘90s, it was a novelty. Not many people owned personal computers, and if they did, they paid a bundle for them. I remember buying my first PC in 1986 and it cost $2,500 for a 20M hard drive. At the time, I didn't even know that the Internet existed, though people were already using it.In the 1990’s, being online was cool…a novelty.
Having an online presence is becoming a major marketing trend and a must for many businesses. However, most business beginners start out making common online marketing mistakes, such as prioritizing SEO keywords rather than making their business website easy for visitors to read. Although social media networks and SEO are key elements to online marketing, there’s more to Internet marketing than that.
When speaking of guarantees and exact sciences, SEO shows up pretty low on the list. Even further below it sits Online Reputation Management (ORM), the distant, more volatile cousin of SEO. Online Reputation Management is one of the most popular SEO branches right now, and it doesn’t look like the growth of the industry is slowing anytime soon.
Google has been shooting down sites left and right with Penguin penalties due to a variety of factors, but one thing that has become clear to many online marketers and link-builders is that Google is no longer tolerating low-quality links and content. To keep yourself ahead of the game, you have to make sure you are building your links alongside valuable content.
How do you know if your B2B website is a success? You can judge it by a number of criteria, such as the amount of traffic you’re getting from new visitors. But the most telling benchmark should be the number of leads generated. If you’re not getting many leads from your site, it may be missing one of these seven key elements for modern web design.
The circus is coming to town. Really, my 7-year-old son mentioned to me that we went to see the Ringling Brothers and Barnum and Bailey circus last year, and he would like to go again this year. Well, that got me thinking: how can I use a tool such as SEMrush to search for circus tickets, especially since a friend of mine has a ticket website (and I just happen to be helping him with his content marketing efforts).
It’s easier than you think, more effective than SEO as we know it, & restores balance of power to thought processing bipeds.In my last post, I wrote about Information Optimization (IO), a new method for influencing visibility of online properties in our uber-connected, multi-device, attention-deficit-ridden journey through any given day.
You already know that the link building game has completely changed......and that building spammy, low-quality backlinks to your site simply doesn‘t work.Not only has this made white hat link building harder, but a lot more expensive to boot. Well I‘m here with some great news: you don‘t need to drop 5-figures for a fancy “content marketing agency“ to get your site to the top of Google. You can still get the top top-notch backlinks you need on a limited budget.
Getting hit with a manual link penalty means a human member of Google’s webspam team decided your link profile was in violation of Google’s Webmaster Guidelines. While you may not have meant to cross the line with your link building (and this has happened to many unsuspecting site owners) you want to resolve this issue as quickly as possible so your website isn’t suffering for too long. Manual link penalties can and do expire on their own, but how long are you willing to wait.