The SEO, SEM, PPC and Content Marketing Blog - Semrush

Top 100 most searched items on Amazon

Top 100 Most Searched Items On Amazon

What do you think is the top search on Amazon this month? We compiled a list of fresh data with the top keywords for the world‘s most powerful marketplace and ecommerce search engine.

Jun 02, 2021Amazon 4 min read
blog ideas
Semrush Keyword Difficulty is now improved and more accurate than ever.
site crawler
In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.

SEO

5 min read

SEO A/B Split-Testing — Any Result Is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.
Ryan ShelleyJun 11, 2021
ahref link
site crawler
content planning
local seo tools
broken link
shopify sitemap
SEO Copywriting Guide: A Smarter Approach To Ordering Content
press-release
redirect HTTP to HTTPS
amazon seo
An image of someone's hand using a paint roller and a stencil on a brick wall.
Google Web Stories Study
search terms
Header Tags and H1 Tags

SEO 101

7 min read

How To Use Header Tags and H1 Tags for SEO

Header tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page. This guide focuses on how to use H1 tags to improve your SEO results.
Connor LaheyMay 31, 2021
Content Marketing Examples
Elevator pitch examples for agencies and businesses
seo core
learn seo

SEO

23 min read

Learn SEO in 2021: The Beginner's Guide to SEO

Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works in 2021, offer helpful resources to continue your training, and include tips from 10 industry experts.
Erika VaragouliMay 26, 2021
seo ranking

SEO

12 min read

15 Keys To Improve Your SEO Ranking

In this guide, we‘ll highlight essential SEO ranking tips and explain how to create a website with the potential to rank. From page load speed to creating a mobile-friendly website, we‘ll guide you through ways you can boost your website.
Connor LaheyMay 26, 2021
Tips and strategies for creating a content calendar
competitor analysis
Top Trending Google Searches 2021

Top Trending Google Searches 2021

Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database of 20 billion keywords in March 2021 and covers the US and Global search volume for Google search terms.
sitelink extensions
html image tag
Traditional hotel concierge holding a up a computer screen featuring a hotel website
website sitemap
video SEO
seo writing tips
html link tag

SEO

4 min read

What Is the HTML Link Tag? (and Why It's Important for Your SEO)

HTML (hypertext link markup) is the backbone of every website and webpage. In the backend code, HTML tags (and how they are organised within the code) express how words, headings, hyperlinks, downloadable content, images, and more are formatted. What users see on the front-end of a website (for example, a word in bold or italics) is a direct translation of HTML.
Michelle OfiweMay 20, 2021
google website ranking
html a tag
website crawler
negative keywords
marketing calendar
11 Steps to Successful Content Development: 2021 Guide
KPIs for Marketing Agencies
Largest Contentful Paint
Why Legal Content Writing Is Important and How To Do It Right
Top YouTube Searches

Social Media

5 min read

Top YouTube Searches in 2021

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube.
Shelley WalshMay 13, 2021
Marketing Agency Software
Analytics Dashboard
Backlink Database Study: Semrush vs. Competitors
How To Define Your Brand’s Tone of Voice
SEO Case Study:
marketing research process
Websites with the Greatest Traffic Growth
Marketing automation guide
most visited websites
article writing
marketing funnel
competitive landscape
importance of seo
Low & High Competition Buyer Keyword Lists
social media tools
local seo solutions
how to do market research
content strategy
What is Semrush Site Health?
yoast seo
swot analysis examples
google advertising

PPC

9 min read

What’s Google Advertising? A Guide to Google Ads

Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
Michelle OfiweApr 17, 2021
testing SEO easy way
20+ SEO Experiments to Get More Organic Traffic
add business to google
Lead generation strategies for marketing agencies
market research
Trends in SEO That Are Being Affected by PR in 2021
How to Use Semrush Social Media Tool for Every Platform
Competitive matrix
SEO Analysis Increase The Global Classroom Community Visibility
How To Prepare for Core Web Vitals Update

Data Studies

8 min read

How To Prepare for Core Web Vitals Update in 2021 [Study]

Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.
Aoife McIlraithApr 07, 2021
Track SEO in Multiple Cities

SEO

6 min read

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.
Luke HarselApr 05, 2021
Optimizing Your Content Funnel in 2021: The Top 3 Challenges
Featured Snippets Drop
what is an infographic
knowledge graph
branded content

Marketing

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
wix vs. wordpress
Google Algorithm Updates
Pageviews
how to write a blog
Google Knowledge Panel
Agency Project Management Software: 15 Main Features to Look for
content creator
social media calendar
Semrush IPO: Founders Letter

Semrush News

2 min read

Semrush IPO: Founders Letter

Semrush IPO story from founders. 60 years of dreaming for Oleg and Dmitri and how this dream became one of the leading online visibility management SaaS platforms, your solution for marketing actions and a stock-market success.
Oleg ShchegolevMar 25, 2021
top level domain
How to measure SEO share of voice on Semrush
what are amp pages
HTTP status codes
url parameters
Google Local Services Ads
Google Maps Marketing
alt text
competitive intelligence
Competitor Analysis
How to Use Semrush for Keyword Research
7 Great Examples of Financial Copywriting
Editors' Choice

27 Free (and Paid) Local Business Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.
May 26, 2021
8 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
17 min read
In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.

SEO

5 min read

SEO A/B Split-Testing — Any Result Is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.
Ryan ShelleyJun 11, 2021
amazon seo
search terms
seo core
learn seo

SEO

23 min read

Learn SEO in 2021: The Beginner's Guide to SEO

Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works in 2021, offer helpful resources to continue your training, and include tips from 10 industry experts.
Erika VaragouliMay 26, 2021
seo ranking

SEO

12 min read

15 Keys To Improve Your SEO Ranking

In this guide, we‘ll highlight essential SEO ranking tips and explain how to create a website with the potential to rank. From page load speed to creating a mobile-friendly website, we‘ll guide you through ways you can boost your website.
Connor LaheyMay 26, 2021
marketing calendar
marketing funnel
branded content

Marketing

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
content planning
blog ideas
SEO Copywriting Guide: A Smarter Approach To Ordering Content
press-release
An image of someone's hand using a paint roller and a stencil on a brick wall.
Content Marketing Examples