The SEO, SEM, PPC and Content Marketing Blog - Semrush

Ecommerce SEO

Ecommerce

4 min read

Ecommerce SEO: an Interview With Arsen Rabinovich

Ecommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on Ecommerce SEO, strategies, platforms, and audits.
Melissa FachNov 09, 2018
How To Do PPC If You Run a Small Business
A Crash Course in Chinese SEO

General SEO

9 min read

A Crash Course in Chinese SEO: Exit Google, Enter Baidu...

Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Gary StevensOct 24, 2018
Local SEO strategies for multiple locations
The Fast Way To Build a Keyword List with Implicit Local Intent

Local SEO

6 min read

The Fast Way To Build a Keyword List with Implicit Local Intent

Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for. This process gives you the ability to quickly evaluate large keyword sets so you apply the appropriate SEO strategy from the start.
Brett ElliottOct 23, 2018
So You Want To Appear in Google’s Local Travel Guide

Local SEO

4 min read

So You Want To Appear in Google’s Local Travel Guide?

I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.
Tim CapperOct 22, 2018
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