The SEO, SEM, PPC and Content Marketing Blog - Semrush

The Perfect Social Media Post Ratio

SEO

5 min read

The Perfect Social Media Post Ratio

Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising.
Jimit BagadiyaApr 22, 2015
4 Ways To Write Content on Everything You Know Nothing About
Google’s Fetch and Render

SEO

5 min read

Google’s Fetch and Render: Why It’s Important

Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.
Pat MarcelloApr 20, 2015
6 Ways Bad Website Navigation Costs Your Business Customers

SEO

5 min read

6 Ways Bad Website Navigation Costs Your Business Customers

For the most part, website stakeholders (whether it be developers, designers, marketers, or CxOs) don‘t take website navigation seriously enough. The reason I know this is because I look at A LOT of websites. Rarely do I not spot a significant problem that sticks out quickly upon clicking through the site for a couple minutes (or even a couple seconds).
Mike FlemingApr 16, 2015
Improved SERP Visibility
How an Ecommerce Site Increased Search Traffic by 1780%

SEO

5 min read

Case Study: How an Ecommerce Site Increased Search Traffic by 1780%

Today, I am going to show you the exact keyword research method I used to rank a medical ecommerce site for multiple high volume search terms. We’re not talking about slouch keywords, either. Some of these keywords have over 3,000 searches per month. Not to mention, they now outrank authoritative medical websites like Mayo Clinic and WebMD.
Darren DeMatasApr 09, 2015
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Editors' Choice
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
sem marketing
email marketing
cpa marketing
Marketing Campaign Guide for Businesses and Agencies
top trending topics
Supercharge Your Content Marketing
types of pillar page
website content
how-to-create-a-techincal-content-brief-for-bakery

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021
content mapping guide