The SEO, SEM, PPC and Content Marketing Blog - Semrush

How To Identify and Fix a Google Penalty

SEO

8 min read

How To Identify and Fix a Google Penalty

Experiencing a large drop in rankings can be confusing and frustrating. It could also mean a significant loss in leads or profits for your website. If you don’t have the know-how or the means to fix the issue quickly, the future of your company’s income could be in danger. The first step in recovering from a large drop in rankings is identifying what type of penalty you have.
John Leo WeberApr 07, 2015
How To Create a Strategic Dashboard in Excel Using Semrush Data
The Role of Website Testing in SEO

SEO

4 min read

The Role of Website Testing in SEO

It’s generally understood that website testing is crucial. However, it’s often seen as a boring part of a project. You must test your website on different browsers, operating systems, computers and mobile devices. Most website projects and small businesses do not have the resources to cater to every device configuration and test on them all.
Thomas PehamMar 19, 2015
Smart Presentation and Public Speaking Tips

SEO

9 min read

Smart Presentation and Public Speaking Tips

Are you ready to improve your presentation and public speaking skills? Pole Star Digital’s CEO & Founder Ned Poulter has some valuable tips for you. Ned’s tips are also featured in Semrush’s ‘How to Cook Up an Awesome Deck’ Slideshare.
Ned PoulterMar 17, 2015
How To Use the Semrush API in Google Sheets

SEO

4 min read

How To Use the Semrush API in Google Sheets

Semrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the Semrush interface and pull data directly from their servers via the Semrush API.
Brian JensenMar 12, 2015
Keyword Opportunities

Keyword Opportunities: 4 Tools That Will Open Your Eyes

Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive. I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.
Daniel BianchiniMar 10, 2015
Editors' Choice
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
sem marketing
email marketing
cpa marketing
Marketing Campaign Guide for Businesses and Agencies
top trending topics
Supercharge Your Content Marketing
types of pillar page
website content
how-to-create-a-techincal-content-brief-for-bakery

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021
content mapping guide