The SEO, SEM, PPC and Content Marketing Blog - Semrush

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5 Local SEO Strategies for Global Businesses


3 min read

Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses

The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting. Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy. Now, the way to proceed depends on the type of global business.
Martin KuraSep 01, 2014
10 Don'ts for Google AdWords


4 min read

10 Don'ts for Google AdWords

Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.
Are Parallax and Infinite Scrolling Hurting Your SEO


7 min read

Are Parallax and Infinite Scrolling Hurting Your SEO?

Can you imagine a car without a steering wheel or a stereo without speakers? That‘s what many parallax and infinite scrolling websites are like when they are designed without Search Engine Optimization (SEO) in mind. They are incomplete. That’s why I’ve developed this little guide for integrating your SEO to your parallax or infinite scroll one-page site.
Amel MehenaouiAug 06, 2014
5 Advantages to Yandex over Google in Russia


4 min read

5 Advantages to Yandex over Google in Russia

Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Learn about Yandex‘s reach, and its advantages over Google.
Eli SchwartzAug 06, 2014
How To Create a Simple Email Marketing Process


3 min read

How To Create a Simple Email Marketing Process

The world of email marketing revolves around the delivery of content and the value that the brand is able to provide to its existing subscribers. The value could be any of the following offerings: New niche-relevant articles that deliver new information/insights/tips that are directly proportional to the unique selling point of the brand.
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Digital Marketing Trends 2022


8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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Supercharge Your Content Marketing
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website content


6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021
content mapping guide