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Semrush Blog | SEO, SEM, AI Search, & Content Strategy

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General SEO6 min read

Looking Into SERP Volatility with Semrush Sensor

Google’s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing—with Semrush Sensor at your disposal you can use these fluctuations to your advantage.