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Though it often seems that Google and SEOs are at odds, one thing nobody can fault Google for is giving us amazing free resources.  You’re thinking Drive, Analytics, Voice and other stuff you use for your business every day, right? Me, too.But last month, Google’s Matt Cutts introduced us to Google’s Inside Search site How Search Works.
Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.
Hello, SEMrush blog readers! This year, we are going to continue our SEMrush PRO talk series of interviews with SEO pros.Today, please enjoy this interview with Mike Moran. He is an expert in Internet marketing, social media and SEO, and senior strategist for Converseon, a leading digital media marketing consultancy based in New York City.Mike gives great advice on avoiding SEO mistakes, and talks about agile marketing and the differences between working with big and small businesses.
Black hat SEO. Say that in a group of internet marketers and you'll receive a wide range of reactions.Some people cringe at the very mention of the word. Some people love being called this name.Why is it so polarizing?Because despite what a "white hat" wants to believe or think, black hat techniques work. It's the reason Matt Cutts has a job. (Although I am sure if spam didn't exist, he'd be just as successful doing something else.
SEMrush is known first and foremost as a tool provider. But there’s more to our story.Behind the tool lies far more data about keywords and their corresponding metrics than any of our competitors track or monitor. Many opportunities — which take advantage of custom reports we generate from this massive dataset — are under-utilized. A small number of brands and agencies “think beyond the tool,” working with our account management team to develop profitable strategies for their websites.
Join us for three SEMrush webinars this week, including one from our new account manager!
It’s been exactly four years since I went live with my first blog. I wanted to take my love of hockey, specifically the Boston Bruins, and do my own thing.When I first started in 2010, I was in over my head. Before I worked in SEO, for instance, I didn’t understand how my previously published articles written on other sites were getting so much more traffic and exposure than my new site. So, I sought the help of a Senior SEO Analyst who helped me propel the blog to new heights.
The blog isn’t exactly a recent innovation, but it is still evolving — and if your concept of blogging is stuck in 1998 (or even 2013), you’re probably not doing it right.Technologies are evolving, strategies are shifting, and — most importantly — blog readers are becoming more and more particular about what they want and how they want it.
Google made a number of changes to its search engine in 2013. From Panda and Penguin updates, the expansion of its Knowledge Graph and replacing the Google Keyword Tool, SEOs were put through the wringer.Here is a look at five updates Google made last year that changed the way we market ourselves and our clients.
Remarketing is a paid search strategy that continues to blow my friends' and family's minds."Look!" they exclaim. "How did they know that I was wanting a purple duvet cover?"It's at that point I explain remarketing to them and how cookies track your browsing history.The idea of remarketing is enough to make any marketer excited. But when actually put into practice, the theory is much better than what actually happens.