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Matt Cutts via Twitter announced the release of the latest incarnation of the Google Panda algorithm update on May 20. Preliminary data shows that Panda 4.0 may have affected 7.5 percent of frequently searched terms in the SERPs, making this an update with potentially far-reaching consequences for many sites.I intend to contribute a better understanding of the potential effects of the Panda 4.0 algorithm update through data analysis.
There’s a plagued philosophy spreading through the minds of Internet Marketing clients worldwide. It generally derives from a need to save money, but it’s more than likely staggering the progression of their business that they’ve worked so hard to grow. This plagued philosophy is the idea you can successfully compete with one marketing channel in today’s business environment.
It’s easy to get so caught up in the technicalities of social media marketing — the strategies, the data, the analytics — that we lose sight of one important fact.At the end of the day, this is a very human endeavor. With your social media marketing, you’re trying to reach actual human readers and to provoke actual human emotions.
In the wake of Hummingbird, content and search marketing’s buzzword darlings (valuable, diverse, organic) have been featured in more headlines than a "Real Housewives" diva. We all know that diverse, engaging content creates a meaningful user experience and supports the quality signals that feed search engines’ ranking algorithms. Yet, the perfect formula can be elusive for niche businesses with very little material to support a high volume of diverse content.
As a member of a PPC management company that specializes in e-commerce SEO, we often have to deal with big data. This is why I love using Excel for SEO, as it's a great tool that helps me streamline my work processes, and work more efficiently.Very recently, we started working on a large e-commerce PPC campaign for a store with just under 10,000 products (active). Needless to say, this has been a fun project to work on, especially with a budget that exceeds $200,000 per month.
Online retail marketers spend a significant amount of time and money attracting visitors to their stores, converting these visitors to customers and retaining them as customers over time. Content marketing helps at each stage of the marketing funnel.Right at the top of the funnel, content marketing in the form of blogging, visuals, videos, guides, articles and media engagement all work to drive relevant traffic through to a store as well as kick off brand awareness.
Join us for three free SEMrush webinars this week!If you're a new user or just looking for a refresher, sign up for one of our weekly introductory webinars. For our more seasoned SEMrush users, check out "Tips and Tricks"!
SEO is changing so fast; you always need to keep your finger on the pulse of recent trends and news. Moreover, we all want to be a few steps ahead.Today, we're featuring speakers from SAScon, one of the best SEO conferences in the U.K., on the blog. Take a look into the future, and get the answer to this question — What should be done today to be successful tomorrow?
This post continues from yesterday's post: Steps On How to Be An Author Google Loves: Part 1.Google likes it when you introduce others to resources.The aim for you is to become a trusted author for your audience and Google. Make sure you are introducing the audience to other helpful resources that support your topic and help them understand something better.Tell your readers how you found particular content useful.
If you crave Google’s attention — and have done your homework — you know the search giant loves an established author.Google appreciates a considerably decent Author Rank. In fact, Matt Cutts recently tweeted and also confirmed at the Search Marketing Expo that Google is considering how good of an author you are. However, in competing with other people who are trying to woo Google, this concept has not received its due attention.