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14 hours ago
SEO

5 Hidden Google Analytics Reporting Features You Should be Using

I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.


Paid search advertising, more commonly known as Pay Per Click, or PPC, is a key component to generate immediate leads for growing your business. This also represents the "digital handshake" between a business and a buyer who are seeking a product or service using keywords to find them in Google or other search engines.
Today we are excited to post this interview with Shayne Tilley, professional problem-solver and online marketing expert, about building a media brand and developing a passion for work.Shayne has worked with many high profile brands including MYOB, SitePoint, AVG, ProBlogger, 99designs and Flippa. Shayne is also the author of “The Bloggers Guide To Marketing” and “Online Marketing Inside Out.”Shayne, how did you become an authoritative author and speaker.
As many of you know, SEMrush features video tutorials on our website and SEOQuakeTeam YouTube page. After receiving some feedback, we discovered users would also like a text script and screenshots to accompany these videos. So, here you go!Here is the first in the series: Domain vs. Domain Report.
Here are the SEMrush webinars for the week of December 16.
Anyone who has spent any time dealing with Search Engine Optimization will come across an article touting the death of SEO. In fact, if you Google the phrase “SEO is dead,” you’ll come up with more than 53 million results. What’s even more startling is what happens when you search for the phrase, “Email is dead.” A Google search turns up 1.4 billion results!And we all know that if you read it on the Internet, it has to be true, right?Not exactly.
Today our SEMrush Pro Talk guest is Phil Byrne, internet marketing specialist and blogger. Phil has been an internet marketing specialist for more than 15 years, and is the author of "Head In The Clouds: The Location Independent Office" and "SEO For Content Writers & PR Pros."We asked Phil for his thoughts on content strategy, customer service and five components of good text.Phil, tell us, how did you get started? What helped you become an expert.
You know how the old saying goes: "You can lead a horse to water, but you can’t make it drink." The same holds true for your marketing campaigns.You can spend months creating the perfect campaign to reach your target audience, but what happens once potential clients call your company or business? Is your team getting the information you need from callers to track the success of your current campaign and optimize future campaigns.
Hosting any type of contest is a great way to improve engagement and gain visibility for your brand. But it certainly doesn’t come without a lot of work.When you’re giving away any type of prize, you have to make sure nothing can cause the contest to be unfair. This means you need to ask yourself a few initial questions to make sure things run smoothly: What are my goals for the contest? Is hosting a contest really going to benefit my specific company/niche.
Here are the SEMrush webinars for the week of December 9.
Those of us working in SEO for a long time understand that it’s a constantly moving and shifting milieu. We have to keep up with and adapt to changes as they come along. And we have to realize that when we hear the “SEO Is Dead” knoll chiming again that it means “Ignore.”SEO will always be an important way to communicate with search engines. For example, for the foreseeable future, it’s still important to have critical on-page factors like titles and Meta descriptions.