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Google and the Webspam team are on a frenzy to bash any kind of scalable link building tactics that emerged post-Penguin 2.0.Guest posting has been hit, and MyBlogGuest was publicly penalized. Tons of link networks have been deindexed, and the link building circles are in danger once again.One thing that many folks using “scalable” link tactics don’t realize is that this war is a war they cannot win in the long run. There are certainly plenty of tactics working today.
Suppose I were to tell you I could send 300 highly targeted people per day to your site. What would you be willing to pay for that (assume a 1 percent conversion rate)?I know many readers here are crazily obsessing over the latest updates to the Google algorithm, the current trending hashtag and the best converting keywords. Let's take a step back for a moment and forget about Google. Pretend search engines don't exist.How would you get people to your site?I can hear you already.
Matt Cutts sounded the death knell back in January when he warned that anyone who guest blogs solely to acquire links should stop. The ax fell on March 19, when Cutts tweeted that Google had penalized a large guest blog network.The search engine didn’t name the victim. But MyBlogGuest owner Ann Smarty confirmed it was her company that took the hit. The website no longer ranks on Google for branded terms.This Google penalty could have big ramifications for MyBlogGuest publishers.
There are literally hundreds of new gTLDs (Generic Top Level Domains) coming out, which are equivalent of what a lot of us are used to seeing, .com, .net and .org. This means you'll be able to own one of these gTLDs, and use it as a website and email address just like any other domain name.For example, some of the popular gTLDs that are already in use are .guru, .photography, .recipes and .plumbing.
On April Fools‘ Day, we wanted to put a smile on your face. So, we compiled a SlideShare presentation of some inspirational quotes about life and wisdom, with an SEO twist.Have fun! Witty SEO Quotes from SEMrush
As an SEO, you probably grew up in the industry learning about anchor text and its benefits. For those of you who don’t know what anchor text is, to put it simply, anchor text is words (often keywords) that are hyperlinked.And it used to be that if you used anchor text all over a page, in a blog comment, in forums, what have you – all of these links pointing back to your site were golden. They let spiders know what your pages were about.Fast forward from 2007 to 2014.
Join us for three SEMrush webinars this week!
On April 30 in Bologna, Italy, the best AdWords experts are going to share their experiences at the ADworld Experience conference.We’re eagerly looking forward to this event for two reasons. First, Alexandra Tachalova from SEMrush is going to open the conference with “The Italian Way to AdWords.” Second, Brad Geddes, a good friend of ours and one of the best AdWords specialists, will be speaking.
With all the changes that Google has pushed down the pipeline in the last few years, many site owners and marketers are left wondering exactly what kind of SEO world we are now living in.Anchor text is out, followed links in press releases are out, keyword data has been pulled from Google Analytics, Matt Cutts said guest blogging is dead — which way is up?! With all the changes many old SEO tactics are now (at best) valueless or (at worst) going to hurt your website in the long-run.
We are excited to have Joe Kutchera, a digital marketing advisor to companies expanding into Latin America, on the blog.Joe expands on his work as a social media and content marketing consultant, and talks about the 5-step marketing process from his new book, "E-X-I-T-O: Su estrategia de marketing digital en 5 pasos."