The SEO, SEM, PPC and Content Marketing Blog - Semrush

6 Tips for Exuding Professional Confidence on Social Media

Social Media

4 min read

6 Tips for Exuding Professional Confidence on Social Media

In the real world, people are attracted to confident, charismatic individuals who know themselves and know what they want. These are the individuals that seem to have it all figured out, and they rarely care what you or anyone else thinks of them. They are successful in the dating scene, seem to win at an outrageous amount of things and typically attract the most business and make the most money.
Alex HammAug 05, 2015
Ways to Optimize Google Shopping Results

Paid Advertising

9 min read

5 Ways to Optimize Google Shopping Results

In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.
Brett CurryAug 04, 2015
8 Signs That Indicate You're Over-Optimizing Your Blog

General SEO

5 min read

8 Signs That Indicate You're Over-Optimizing Your Blog

You may not have anticipated over-optimization to ever be a problem, but too many SEO efforts can actually negatively impact your website. Over-optimization basically involves making too many SEO improvements (especially all at one time), which leads Google to question why your website has so many things going on at once.
Sergio AicardiJul 30, 2015
Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

General SEO

3 min read

Dips and Spikes in Traffic: Using the Position Changes Report in Semrush

As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst.
Mike IsaacJul 27, 2015
10 Reasons Why Marketers Should Use Quora

General Marketing

6 min read

10 Reasons Why Marketers Should Use Quora

As marketers, there’s a balance we all must find between having a robust inbound marketing strategy and spreading ourselves too thin. As such, it’s imperative that we focus our efforts wisely. You may have heard of Quora, but perhaps you wrote it off as just another platform you’d have to manage in exchange for little return. Well, I encourage you to reconsider.
Jessica KandlerJul 09, 2015
YouTube: The Hidden Secret to Getting Low Cost Leads

Video Marketing

3 min read

YouTube: The Hidden Secret to Getting Low Cost Leads

YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising... yet. That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube.
Mike ArceJul 08, 2015
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